Kinsta Case Study - Dubb - Video Communication Platform for Sales and Marketing

Challenges

Kinsta, a cloud platform provider offering WordPress, application, and database hosting, had no outbound sales team when Rachel Steinbauer, now the Director of Sales Operations, joined the company as an account executive. Rachel had worked in several sales roles, which uniquely positioned her to think from all angles as a Sales Operations leader. She was determined to build a repeatable and predictable sales process for the entire sales team to emulate. Her goal was to equip the sales team with everything they needed to exceed their targets.

When Rachel started the outbound team, it was just her for six months, building the team from scratch and determining how outbound could work in their industry. The challenge was to figure out how to reach potential customers, since their industry was heavily inbound. Rachel tried different tactics, such as sending emails and making calls, but didn't get much response. She needed something that could help her cut through the noise.

Solutions

Steinbauer came across Dubb, a video messaging platform that offers a unique way to communicate with potential customers. She decided to leverage Dubb's capabilities to create a video campaign that could help her reach potential customers more effectively. Steinbauer created personalized videos and sent them to potential customers, walking them through a proposal, giving a tour of their product, and sharing what Kinsta offers.

Using Dubb, Kinsta was able to make a more personal connection with potential customers. The videos allowed Rachel to showcase her personality and passion for the product, making her more relatable and trustworthy. She found that people were more likely to respond to her videos than to generic emails or calls. Dubb also offered her the ability to track who was watching her videos, which helped her identify the most interested potential customers.

Results

Since implementing Dubb, Kinsta has seen significant growth in its outbound sales. The videos helped to cut their average response time in half after the first week of implementing the new strategy. They were able to reach potential customers who had previously been unresponsive, and the videos gave them a better understanding of what Kinsta offers.

The use of Dubb allowed Kinsta to personalize the sales experience, which made a big impact on sales growth. Rachel was able to create a more efficient and effective sales process, leveraging the power of video. Dubb also helped Kinsta generate better lead-generation opportunities, which ultimately enabled them to expand their reach and attract new customers. Kinsta was able to leverage Dubb to turn what was once a challenge into a success, leading to predictable and efficient growth.

To learn more about how Dubb can help you achieve similar results, feel free to contact us.

"Dubb changed everything for us at Kinsta by providing outbound sales tools. Using video helped us increase engagement rates, responses, and closing rates. Dubb also made it easier for people to understand our services without ever needing to hop on a phone or video call."