eXp Realty Case Study - Dubb - Video Communication Platform for Sales and Marketing

Challenges

James Festini, a seasoned real estate agent with over 29 years of experience, understands the importance of technology in the industry and has always sought to leverage it to enhance his business. Despite his interest in video content creation, the lack of technology in the early years made it difficult to achieve his goal. However, in 2005, with the advent of video cameras, he began experimenting with live streaming, podcasting, and blogging.

Although he enjoyed producing video content, prospecting for new clients quickly proved to be a tedious and time-consuming task, requiring him to make 100 contacts per day through door-knocking and cold calling. As video technology continued to evolve, he realized that video presentations were an excellent way to engage with potential clients and provide information to homeowners.

As a realtor for eXp Realty California, he was eager to create more videos, but he struggled to find the right tools and resources to make his content creation process more efficient and effective. Fortunately, he discovered Dubb, a platform that provided him with the necessary tools to enhance his video content creation and streamline his business processes.

Solutions

James's search for effective content creation tools came to a successful end when he found Dubb, a video marketing platform that simplified the process of creating personalized videos for his clients. Dubb allowed him to record and send personalized videos to clients and prospects, saving him time and effort. He no longer relied solely on door-knocking or cold calling to get his message across.

When he got a lead, he would open Dubb and put together a quick video where he presents information while bouncing between screens. If he was cold calling and an answering machine picked up, James would click record, leave a voicemail and simultaneously record a video message, and send a text and email with the video. Dubb’s platform enabled James to communicate with leads from multiple angles and in a time-efficient way, making him a certified omnichannel communicator.

With Dubb's artificial intelligence writing assistant Ira, James has been able to create compelling content that resonates with his audience, enabling him to establish himself as a thought leader in his industry. The tool's ability to generate fresh content ideas using AI has helped James to stay ahead of the curve and consistently provide value to his clients. Furthermore, Dubb's video analytics feature has enabled James to better understand his audience's preferences and tailor his content to their needs, resulting in higher engagement and more effective communication.

Results

James's success in using Dubb to create personalized video content has not only allowed him to stand out from the competition but has also helped him build trust and credibility with his clients. By putting in the extra effort to create custom videos, James has demonstrated his commitment to providing exceptional service to his clients. This level of dedication has not gone unnoticed, and his clients have rewarded him with their loyalty and referrals.

Furthermore, the Dubb platform has given James an edge in engaging with leads and converting them into clients. By leveraging the power of video marketing, James has been able to convey his expertise and provide valuable insights into the real estate market. This has established him as a trusted advisor to his clients and helped him win more business.

James has found that Dubb's features are not only superior to other video communication tools, but also that it is incredibly user-friendly and convenient. By continually leveraging technology and the feature-rich Dubb platform, James has seen significant results, both in terms of increased engagement with his leads and improved conversion rates. Ultimately, with the power of video, he’s been able to stand out as a top-performing real estate agent.

"Dubb is amazing! It has revolutionized the way I prospect for real estate leads. With Dubb, I can quickly create personalized videos and send them to potential clients through email and text. The efficiency and flexibility of Dubb have helped me win over clients and grow my business—it knocks my clients’ socks off!"