AnnieMac
Case Study
Response rates have skyrocketed to 70%
Testimonial
Challenges
AnnieMac Home Mortgage is one of the fastest-growing home lenders in the mortgage industry, dedicated to providing an innovative lending and servicing platform that allows borrowers to fully experience the benefits of home ownership.
The company firmly upholds the importance of a customer-friendly processing and closing system. As the marketing industry continued to call for authenticity, its sales and recruiting team recognized the impracticality of reaching out to key customers through cold calling. They figured they needed a better way to communicate and form meaningful, lasting relationships with clients.
Solutions
Today, the AnnieMac sales team uses the Dubb platform to engage with prospects and clients through video messages that help build their “know, like, and trust” factor.
They see the value in producing both personalized, exclusive videos for leads and customers, as well as more generic ones for simply unlocking new business opportunities—with Dubb, they get the best of both worlds. The team is also now able to track their engagement with Dubb’s granular analytics, helping them determine what works and subsequently tailor their messages better for their audience.
Results
Back when they still practiced sending only text messages and emails, the AnnieMac sales team averaged a 4% response rate. Since they started using Dubb, they have seen it rise to about 50 to 70%. Ultimately, the company was able to shorten its sales cycle and close more bookings.
The Numbers
Get Dubb and get results
100+
Number of videos created
70%
Increase in response rate
“I’m so happy I came across Dubb—it’s truly a game-changer! It has helped us increase our response rate to 70 percent, decrease our sales cycle, and ultimately close more bookings.”
“I’m so happy I came across Dubb—it’s truly a game-changer! It has helped us increase our response rate to 70 percent, decrease our sales cycle, and ultimately close more bookings.”