Want to Make a Company Promotional Video? Here Are the 19 Best Examples

If your campaign is failing, it’s probably because you’re not using video. Digital users generate 1,200% of shares for video compared to other forms of content.

But the results you receive from video marketing depend on the type of videos you create. Many brands are gaining success from a company promotional video.

These videos help publicize a company while marketing their services and/or products.

No two promotional videos are the same. How should you create your promotional video? Use inspiration from these 20 videos that lead these brands to success.

1. Konami

Konami is a Japanese entertainment company. You may not recognize the name but you probably know the games they release.

Famous examples include Metal Gear, Castlevania, Silent Hill, and even classics such as Frogger. They also distribute trading cards for popular shows and games such as Yu-Gi-Oh.

Their fun, animated promotional video explains the company’s background. They explain how they started as a jukebox repair company and emerged as an entertainment company once the arcade industry gained success.

All the while, the video emphasizes the company still likes to have fun.

2. Navara

Do you ensure security on your mobile app? You can thank a company like Navara for that. Navara provides security measures to apps in various industries such as health, financial, and government.

What makes Navara’s promotional video unique is they explain the complexity of their service is a way that anyone can understand. They also explain the importance of app security without sounding like a warning.

With the help of fun graphics and visuals, the banal topic of IT and security seems more enjoyable as the viewer watches the whole video.

3. Onlife Health

Onlife Health is a health coaching company. They provide health assessments for corporations but they also assist individuals.

They prove this with their company promotional video.

Onlife Health appeals to the average individual, someone who takes their health seriously but doesn’t want to spend a lot of money.

They show the ways they can help educate your corporation about health and how this affects your employees on an individual level.

In addition, they also promote the individual products they offer. This includes health coaching and even an app.

4. Qure Healthcare

Another healthcare company makes our list. This one is Qure, and they’re a little different than the last.

They’re a research and consulting firm that strives to improve health care quality.

Their core services include data, technology, and analysis of clinical performance.

They work with physicians to strengthen their services and patient relations.

Their company promotional video creates the trust that physicians can use Qure’s services to improve their facility. In addition, even a patient can watch this video and feel more secure about visiting a physician powered by Qure.

5. Comcast

You probably recognize Comcast as a major cable and telecommunications company. Comcast also has a specific business service. Their company promotional video targets its business services.

This video offers a meaning that all business owners can understand — technology and innovation is changing the business world, but their network is still outdated.

Comcast proves they understand and they create their internet with the specifications the modern business needs.

This includes offering a faster service to ensure you stay ahead of the competition. In addition, their service is large enough to fit the modern market of businesses on the web.

6. Felda Global Ventures (FGV)

FGV is the largest producer of crude oil and is also the leading global agribusiness in Malaysia. They operate in multiple countries, all throughout Asia, Europe, and North America.

Their promotional video starts off with something relatable — opportunities and idea. They describe the significance of ideas and how they shape who we are and what we do.

Their video also humanizes this global brand. They explain the importance of respecting people and the environment, the two factors that influence their business more than anything else.

7. Ipsen

Ipsen is a pharmaceutical group that not only strives toward specialty care. They focus on three main specialties — neuroscience, oncology, and rare diseases. But their main goal is to heal while learning towards innovation.

Ipsen’s main customer is healthcare professionals and their colleagues. But with their company promotional video, they sympathize with a patient’s battle and explain finding treatment is just as painful as suffering from their disease.

Their main idea is this message — patients first. This is an idea all healthcare providers can agree on.

8. Trippeo

Do you want your corporate and business trips to run a little smoother?

You’ll need a travel agency such as Trippeo. Trippeo offers a mobile-first travel booking approach, streamlining and automating the booking process and all the way to the payment.

With their company promotional video, they make statements all travelers can understand — how every travel expense adds up.

Trippeo’s goal is to separate your business from personal expenses by offering a better way to book and track your business travel finances.

They also do a great job of introducing their app and the convenience it can offer while traveling.

9. AIG

AIG is a product liability company assisting many supply chain businesses with challenges. These challenges include equipment breakdowns and product recalls.

They do this by measuring your risk exposure, understanding your potential, and customizing your coverage solution.

In their company video, their detail their product liability protection and explain the importance it offers any business.

They go into detail about their processes by providing visuals of their software.

This is also a great way to explain their products because the viewer can receive a walk-through before they even use the products.

10. Hitachi

Hitachi is a business consulting firm. They help drive organizations to transform, use digital innovations, without market disruptions. They do this by introducing global demands, establishing revenue streams, and providing insight.

In their company promotional video, they introduce the struggles that businesses of all sizes face.

They emphasize hospitality companies is where they focus, providing insight on experiences that not only help customers but also employees.

Unlike many promotional videos, Hitachi explains why their process works. They take your unique data and create a process that focuses on the good and eliminates the bad.

11. Experis

Experis is a worldwide job placement service, specializing in the finance, IT, and engineering fields. Unlike other job placement services, their services focus on human potential, applicant talent, and industry knowledge.

Their video starts with some mind-boggling statistics, such as how 1 in 3 businesses can’t find the talent their company needs.

They introduce their company and still use industry knowledge to attract any HR professional watching the video. They do this by listing specific roles they can fill, specific industries they work in, and other useful information.

12. Dubai National Air Transport Association (Dnata)

Dnata is one of the largest suppliers of combined air services. They offer cargo, aircraft handling, flight and travel catering services. Their services extend to five continents, amounting to 37 countries.

Does this sound foreign to you? In other words, they help get travelers and their belongings from Point A to Point B.

Their video is compelling thanks to adorable animations featuring families traveling in different places. Amongst the fun visuals, they offer impressive statistics that showcase their successes.

Dnata doesn’t leave anyone out. They focus on family travel and holiday travel as well as business travel. They also highlight the 37 countries they cater to and show all of the exciting and luxurious travel opportunities for their customers.

13. Albertsons

Albertsons is one of the largest food and pharmaceutical retailers in the United States.

With major U.S. grocery chains upping their price and driving affordable groceries out, Albertsons strives to still provide the best food at an affordable price, even during the holiday season.

Customer satisfaction is also at its forefront.

And they prove this with their promotional video. This specific video promotes its store for the holiday season. But you can experience their company message with cute holiday-themed visuals and clever rhymes.

14. Jsoor

Jsoor provides consulting services to investors. They do this by offering knowledge of expanding markets, managing any structural change, operating efficiency, and how this increases profits.

Does this sound useful for investors but boring for everyone else? Yes. However, their fun promotional video puts their services in a way that anyone can understand.

They identify a problem by animating a search engine and typing a question.

From here, they describe their brand and how they can serve your company.

Their CTA is also clever. They mention their free consultation and free ERP test.

15. Waste Management Company

Waste Management is a company many Americans should recognize. They’re the leading company in waste solutions. In other words, Waste Management is the company that powers your garbage removal.

But they’re taking waste removal in a sustainable light. This is why their company promotional video focuses on recycling and spreads environmental awareness.

They created a system called “single-stream recycling” where they unload the waste and they distribute the waste based on materials.

They separate recyclables from non-recyclables. They also inform viewers of what does and doesn’t belong in your curbside garbage.

16. UL Transaction Security Company

UL is the leader in compliance, security, and global interoperability. In other words, UL is a trusted resource in all things safety.

Which industry does it tailor to? Electronics. UL helps companies secure their payments, mobile use, and transmit domains.

UL proves our reliance on tech with their promotional video. They open the video up with the many reasons we use tech and how these processes can be more secure.

The message they emphasize is “peace of mind,” which is how they open up their security services.

17. PARDA

PARDA is an Australian company designed to increase your online presence.

PARDA is different from most IT, marketing, and development firms.

They have a thorough understanding of the digital world which they use to optimize and position your brand.

Their services include mobile application development, responsive web design, cloud-based software development, IT consulting, SEO, digital marketing, and social media marketing.

Their promotional video is fun and upbeat. They use a catchy rock song with large text animations that develop a problem and how they’re your solution. They clearly list their services with cool animations.

18. Axens

Axens is an international company that provides technologies for petrochemical, refining, alternative fuels, and gas markets.

They’re also one of the leading companies who focus on converting coal, oil, biomass, and natural gas to clean fuels.

They have an outstanding global reputation with headquarters all over the world.

And their company video proves this.

Their promotional video provides insight into their market, their company, and gives compelling data about the company’s successes that create trust.

Unlike the other promotional product videos listed, Axens also includes their awards and certifications in their video.

19. Intel Corporation

Anyone should recognize Intel. They’re one of the leading technology firms that heightened the tech-savvy Silicon Valley movement.

They create network interface controllers, motherboard chipsets, and other products related to communications and commuting such as embedded processors, flash memory, integrated circuits, and graphics chips.

They are the world’s second largest and second highest valued semiconductor chip maker.

This isn’t so much of a company promotional video but rather a product promotional video. It showcases the Intel Core i5 in a fun manner without sacrificing its quality.

Where Should You Share Your Company Promotional Video?

Video is taking over the content marketing sphere. A great way to kickstart your video marketing campaign is by creating a company video, introducing your brand and highlighting your products.

Are you planning on making a company promotional video but aren’t sure where to start?

Hopefully, these examples give you insight into what works and what viewers in your industry want to see. Take influence from them to boost your video marketing ROI!

Now that you know some promotional video advice, where do you publish your videos? Check out Dubb, a video platform for professionals.