BombBomb vs Hippo Video: Which Should You Pick?
Short answer: BombBomb is the more expensive, more focused tool. It is built for relationship video sent by email, it has no free plan, and it starts at $36 per user per month on annual billing. Hippo Video has a free plan that includes Gmail, Outlook and LinkedIn, and its paid tiers run from $20 to $80 per user per month. If your team lives in Gmail and wants one-to-one videos tracked, both work. The choice comes down to budget, how much automation you need, and whether you want a sales page behind the video.
Prices below come from each vendor's pricing page in November 2026. They change often, so confirm before you buy.
Pricing compared
| Plan | BombBomb | Hippo Video |
|---|---|---|
| Free | No free plan, 7-day trial | Yes. 2 video flows, 10 caption minutes, 50 automated personalized videos |
| Entry paid | Core $42 monthly or $36 annual per user | Pro $30 monthly or $20 annual per user |
| Mid tier | Core + Copilot $70 monthly or $56 annual | Teams $75 monthly or $60 annual |
| Top tier | Enterprise, custom pricing | Enterprise $80 annual, 10 seat minimum |
| Billing unit | Per user, one plan for the whole team | Per user, tiers can differ by team |
| Separate product line | No | Yes. Text to video is priced on its own at $24 to $69 per month, with a custom avatar as a $1,000 one time add-on |
The pricing shapes the decision more than any feature list. Hippo Video's free plan is usable for a solo seller testing whether video works at all. BombBomb's cheapest seat costs more than Hippo Video's entry paid seat, and there is no free tier to fall back on when a seat goes quiet.
Which integrates better with Gmail and Outlook
This is the question people actually search, so here is the honest answer: both integrate with Gmail and Outlook, and both let you record without leaving the inbox.
The difference is where the integration sits in the plan. Hippo Video includes Gmail, Outlook and LinkedIn on its free plan. BombBomb includes Gmail and Outlook from the Core plan up, so every user who wants to send from the inbox needs a paid seat.
On the mechanics, BombBomb has the longer track record in inbox workflows and its Chrome and Edge extensions show view data next to the thread. Hippo Video reports in Gmail as well, and its LinkedIn sending is native rather than a copy and paste. If LinkedIn is a real channel for you, that is a point in Hippo Video's favour. If your team is email-first and wants the fewest moving parts, BombBomb's inbox experience is the more polished of the two.
Video creation and AI
Both record screen, camera or both, both trim and caption, and both offer a teleprompter on paid plans. BombBomb puts its AI behind Core + Copilot: speaker notes, summaries, titles, noise reduction and suggested scripts. Hippo Video bundles AI editing and its AI editor credits into every tier, including the free plan, though the free plan caps how many you get.
Neither tool is a video studio. If you want AI avatars or text-to-video, Hippo Video sells that as a separate product. BombBomb does not do it at all.
Tracking and analytics
Both tell you who opened a video, how long they watched and whether they clicked. Both roll that up into team reporting on their higher tiers. BombBomb's analytics are built around the video email itself. Hippo Video adds heatmaps and A/B testing on editing, which matters if you are testing thumbnails rather than reading a single viewer's behaviour.
Sales pages and calls to action
Hippo Video gives every video a customizable sales page with interactive CTAs, and it offers templates for those pages. BombBomb gives you a branded video player page with CTA buttons, which is simpler and less flexible.
If your process is "send a video, let them book a call from the page", both can do it. If you want to build a small landing page with documents, chapters and multiple buttons, Hippo Video goes further.
Automation and CRM
BombBomb sends from Microsoft Dynamics, Outreach and Total Expert on Core + Copilot, and its fallback video logic swaps in a second video when the first is not watched. That is a genuinely useful feature for teams running sequences.
Hippo Video puts CRM integrations on Teams and above, with Salesforce on Enterprise, and supports Outreach and Salesloft. Its workflow builder handles multi-step video flows with personalization.
Where Dubb fits
Both tools stop at the video and its analytics. Dubb is built around what happens after someone watches: a tracked landing page with a call to action, the follow up that fires when someone watches twice, and campaigns that send the same video across email, SMS and LinkedIn.
If your team already has a CRM and only needs video in the inbox, BombBomb or Hippo Video will do the job. If the video is the start of a conversation you want to run as a sequence, Dubb is the closer fit, and it has a free Starter plan so you can test that without a seat commitment. The side by side pages go further: BombBomb compared with Dubb and Hippo Video compared with Dubb.
Which one should you pick
- You are one seller testing video this month. Hippo Video's free plan. You lose nothing and you learn whether people watch.
- You are a small team that lives in Gmail and Outlook. BombBomb Core. The inbox experience is more polished and the analytics are built for exactly that job.
- You want video inside a longer automated sequence. BombBomb Core + Copilot if you are on Dynamics, Outreach or Total Expert. Hippo Video Teams if you need sales pages and CRM connectors at a lower seat price.
- You need the video to land on a page you control, with tracking and a follow up trigger. Neither of these is built for that. Look at Dubb.
Frequently asked questions
What is the difference between BombBomb and Hippo Video?
BombBomb is a video email tool priced per seat from $36 a month on annual billing, with AI and CRM sending on its upper tier. Hippo Video is a broader video platform with a free plan, video messaging from $20 a month, and a separate text-to-video product. BombBomb is narrower and more polished in the inbox. Hippo Video is cheaper to start and covers more ground.
Which is better for Gmail?
Both record and send from Gmail. Hippo Video includes it on the free plan. BombBomb includes it on every paid plan and has the more mature inbox experience. If cost per seat decides, Hippo Video wins. If you want the smoothest send-from-inbox flow, BombBomb does.
Does either tool have a free plan?
Hippo Video does, with limits on video flows and caption minutes. BombBomb offers a 7-day trial and no free plan.
Can I use these for testimonials?
You can collect a testimonial with either tool, but neither is built for it. If that is your goal, how to collect video testimonials from your clients covers the process and the setup.
Ready to see it for yourself? Start your free 7-day trial of Dubb and send your first video in the next five minutes.
