Brightcove vs. Dubb: The Definitive Guide

In this article, we’ll be looking at a detailed head-to-head comparison between two popular video communication and hosting platforms, Brightcove and Dubb.

Since both platforms are fairly different and not interchangeable, let’s focus on what they both have in common.

Video creation

Since Brightcove is primarily a site for video hosting and monetization of content, the platform is limited to creating and recording live videos as opposed to uploading pre-recorded videos.

Dubb, a Brightcove competitor, makes creating videos as simple as a few mouse clicks by allowing you to record videos — from your webcam or screen — either using the Google Chrome extension, desktop, or the mobile app. 

Chrome Extension

Browser extensions help users access some of their favorite tools within the browser itself rather than switch between different apps.

Brightcove offers a Chrome extension called Brightcove Campaign that is aimed at keeping track of video performance. The extension basically displays performance data like the average duration of video watched and impressions.

On the other hand, Dubb’s Chrome extension allows users to create videos in one click. You can record your screen (either the full desktop or a specific tab), use the webcam, or both at the same time. Users can pause/resume video recordings and resize their webcam anytime during the recording session.

Dubb also includes an annotation tool in the extension to help you underline or circle specific items on your screen while recording. This comes in handy when you need to point out something in your presentation to get your point across quickly.

Most importantly, the browser extension gives you access to the analytics dashboard to see the performance of the videos.

Video Page Customization

Another aspect of customization that is worth comparing is the landing pages where the videos are hosted.

As mentioned earlier, both Brightcove and Dubb offer similar editing flexibility, but a closer look would reveal the edge one has over the other.

Brightcove makes the landing pages easy to edit such that assets like custom logos can be tweaked to match your brand. Dubb offers this same functionality including editable color schemes and even takes it a step further.

While users are limited to link based CTA buttons with Brightcove, Dubb users can customize multiple buttons for different purposes. This gives your viewers the option to perform different actions — anything from collecting video replies, filling out forms, or even downloading files.

It doesn’t stop there. With Dubb, you can collect video testimonials — which is very useful for boosting credibility — and integrate your calendar and Facebook messenger to your video page. That way, viewers can easily book a meeting or start a conversation without leaving the page.

Another notable feature Dubb offers that is worth mentioning is the playlist tool. With Dubb’s playlist feature, you can add multiple videos, splice them together, and enable auto-play such that each video in the sequence loads up automatically after the preceding one.

All these extra features and functionalities give Dubb a lead in a head-to-head comparison.

Marketing: CRM and Automation 

At this time, Brightcove does not have built-in automation or CRM tools. So users are given the option to integrate 3rd party marketing automation and CRM software like HubSpot or Pipedrive to manage campaigns and leads.

On the other hand, Dubb provides the ability to import and manage your contacts for distribution of the videos. With its built-in CRM feature, users can organize and segment contacts to ensure that videos are delivered (through either SMS, email, or social channels) to prospects at the right time to boost engagement.

Dubb’s powerful marketing automation tool makes it easy to build out a simple or complex sequence for sending out individual and bulk emails/text messages. You can include delays, if/then statements, and specific tags. 

Contacts can also be segmented based on their activity, so it triggers and delivers the right message to the right person.

There is also an editable email template that can be formatted as needed and personalized with texts, links, and custom thumbnails. If used effectively, these elements will dramatically improve your response and click-through-rate.

This level of automation is not available on Brightcove, so Dubb takes the lead in this category.

Social Publishing

There’s also a similar process of sharing videos on social media. Both platforms support popular channels and a shareable link to the landing page will be generated automatically.

For users that want to share their content directly with their network, there’s the option to integrate Dubb with LinkedIn, Gmail/Outlook, and even their CRM, so creating and sharing can be done on those channels directly.

Analytics

When you create and share your video, it’s crucial to get all the data needed to understand its performance. Brightcove has an analytics dashboard where users can view insights like video watch rate, track viewer actions, and export the data as a CSV file.

Dubb offers advanced analytics that let you see specifically who watched a particular video, what percentage of the video they watched, and the actions they took — you can even see if they clicked on the CTA.

Users can get these important performance data separately for campaigns and specific videos, which will help you understand the areas that need to be optimized.

Content Management

When you launch your campaign, it is important to organize and manage your video content. 

Brightcove has built-in CMS to help sort through and organize your entire video library where videos are saved. 

Dubb also has a good CMS that allows you to apply tags to videos — you can separate and group videos so they’re easy to locate with a quick search. Users will be able to manage the videos at scale and perform actions like bulk-deleting. 

That being said, both platforms are similar in this department, but there are some features that tip the scale in favor of Dubb.

Key Features That Set Dubb Apart From Brightcove

Team Management

A major focus of Dubb is allowing users to collaborate effectively with their team. Your Dubb dashboard has a team management tab where you can add team members, assign roles, and track progress and activity. You’ll get everything you need to run successful campaigns in one place.

Calify.me

CEOs and other C-level executives of a company are often very busy. So it’s difficult to capture their attention and schedule appointments. Dubb’s Calify.me solves the problem of losing your high-quality leads due to the back and forth of finding a matching schedule.

Calify.me is a booking and scheduling engine that lets anyone manage their calendars through a public booking link. Sales leaders use Calify.me to manage their calendars and book events with prospects and customers.

These are unique feature sets that differentiate Dubb from other players in the video hosting/marketing space.

Video Page Templates

You most likely record and share videos regularly for different purposes. Whether it’s for outreach, booking meetings, or onboarding clients…

You need to include the right look and feel in your video pages to fit your goal — but it typically takes a great deal of time to customize a web page.

Dubb Video Templates allow you to save time and apply saved settings to videos in one click. You can now launch a video landing page with the right elements in seconds — without doing it every time!

Video Email Signature

Your signature is a quick way to make a great impression, look professional, and give your readers the information they need to contact you. Unlike other video communication tools, with Dubb, you can include your signature in your video emails.

All you have to do is add your signature in your Dubb account and you’re good to go. It will automatically appear in future emails. It’s easy and takes only a few seconds to set up!

Showcases

Dubb showcase feature allows you to embed a playlist of videos on your website. When viewers click on the thumbnail, they’re taken to a video page where they can see a series of videos — instead of just a single video.

Automatic Closed Captions

Another powerful feature that puts Dubb ahead of other video communication platforms is Closed Captions.

You can now automatically generate closed captions on your Dubb videos to help your message stick better. This feature comes in handy especially when the viewer’s environment isn’t audio-friendly. 

Besides the automatically generated captions, you can also upload existing SRT files from other sources, edit the captions, or download the SRT file.

The downloaded text can then be repurposed to other assets like blog posts, white papers, and emails.

At the moment, this feature is only available to users on a paid subscription (either the PRO or PRO PLUS plans). And a ton of languages are supported — including US English, British English, Australian English, French, Canadian French, US Spanish, ES Spanish, Italian, Brazilian Portuguese, German, Korean, Hindi, Indian-accented English, and Modern Standard Arabic.

Pricing 

Although Brightcove and Dubb are not interchangeable platforms, there are certain features they both share in common. After briefly comparing these features, it’s clear that Dubb has the edge in some categories.

Let’s see how they stack up in pricing. 

Brightcove doesn’t reveal it’s pricing on the company’s website, however, users report that the plans start out at $199/month and usually require an annual contract, but there are credit card options available with the Starter plan. This means users can expect to pay at least $2,300/year.

On the other side of the table is Dubb’s comparable “Pro” plan that offers the same features and more for $32/month, which translates to $384/year.

Even though users who are contemplating subscribing do not have to pay full price to get access to test both platforms, Brightcove’s free trial requires your credit card details.

Dubb offers free trials to test-run the platform and see if it’s a good fit for you without asking for your credit card, so there’s no commitment on your part at all.

But with Dubb, you get a free trial to test-run the platform and see if it’s a good fit for you. Your credit card isn’t required, so there’s no commitment on your part at all.

CONCLUSION

Brightcove competitor, Dubb, offers some functionalities that Brightcove offers but takes it a step higher. 

With Dubb, you’ll get more flexibility to create and customize your video landing pages for better engagement. Dubb’s powerful automation and CRM tools will help you manage and segment your contacts so that the right message to the right audience to boost your conversion rates.

So we’ve seen that as a Brightcove competitor, Dubb offers a lot more tools and features — like video testimonials — all in one place. And at a lesser price, too.

If you’d like to test out Dubb’s powerful tools to boost engagement and conversion rates on your campaign, start a no-commitment free trial here.