Interested in boosting your email open rates? Here’s what Dubb founder, Ruben Dua suggests…

It’s 2019 you guys, getting people to open your emails is really challenging. Why is that?

Well, our inboxes are flooded. On average we get a thousand emails a week in this day and age and the reason why people are so non-responsive to your email is probably that they’re inundated. They just don’t know what to open anymore. I mean for my case I know I have about 10,000 unopened emails right now. Well, what we recommend to boost email open rates is to incorporate video into the process.

As a matter of fact, when people see the word video in a subject line they kind of get excited. We’ve noticed that there’s a 200 or 300 percent lift when we include a video in a subject line.

Why is that? Well, we think it’s because people are curious to see what the video is they want to watch it and they want to make a choice for themselves so we incorporate video into all of our emails and we encourage you to do the same thing.

Another thing is to A/B test your subject lines.

Don’t just pick one. Pick two and every time you do another campaign try a different set and then find the one that really speaks to your audience and to your persona.

Good luck on your email open rates!