We are proud to present our ultimate guide on using a webcam and screen recorder. Regardless of the business that you are in, webcam and screen recorders can be extremely effective tools in your marketing toolkit. We are living in a world that is shifting from print content to video content. By recognizing this trend and acting on it, you can separate yourself from competitors, build closer relationships with warm leads and current customers, and create more brand equity.
Considering that, however, you may be wondering how you can effectively use webcam and screen recorders in your business. This is a topic that hits close to home, as our mission at Dubb is to help our clients delight their customers and grow their brands with video.
By following the strategies and tips below—including our recommendation that you leverage the free Dubb Chrome Extension—you can become a webcam and screen recorder pro.
Webcam and Screen Recorders: The Benefits
Before getting into the mechanics, it is helpful to explain why a webcam and screen recorder can be so effective.
Simply put, a webcam and screen recorder allows you to better connect with your audience while saving your time. There are so many benefits of using a webcam recorder versus plain text email. Chances are that you and your team want a better, more streamlined way to communicate with your audience. Along with this, all of us are inundated with things to read. Every day, we have to navigate long emails, long articles, and long pieces of text on our devices. It can be fatiguing to get through that next email or long document—especially if it is late in the workday.
Webcam videos and screen recordings help us separate the signal from the noise. They are practical ways of sharing human communication that is personalized, articulate, and extremely easy-to-understand. They let you and your team build a closer relationship with your audience. Webcam and screen recordings are also extremely versatile: you can use them for a variety of tasks like presentation videos, introductions, greetings, follow-up emails, and even customized “Happy Birthday” messages to particular followers. The possibilities are endless.
Finally, webcam videos and screen recordings can make you and your team more efficient. A simple example is helpful. Let’s say that you are at your desk in the late afternoon. You are scrambling to finish several tasks before you head home. Unexpectedly, you receive a detailed email from a warm lead which contains 10 or 15 questions on your product or service. Instead of spending an hour (or more) typing out a detailed email, you can simply pull out your webcam and record a personalized video message to the warm lead. You can answer his or her questions off the top of your head and in your own voice. Not only will a webcam video save you time at the end of a busy day, but you can simultaneously build a closer connection with your warm lead.
Webcam and Screen Recorders: Getting Started
Clearly, there are many benefits to leveraging webcam and screen recording videos in your day-to-day work.
But how do you get started?
We have several recommendations.
First, if you’re looking for a webcam and screen recorder, consider trying the free Dubb Chrome Extension. The Dubb Chrome Extension lets you easily capture video of yourself, your screen, or a combination of both. To get started, click here to add the Dubb Chrome Extension to your browser.
Once you install the Dubb Chrome Extension, you can begin recording. If you’d like to record a webcam video, you will first click on the Dubb Chrome Extension icon in the top right corner of your Chrome toolbar.
From there, you will select the “camera only” option and then click the large red “record” button.
A new window will open where you can again click the red “record” button. Once the countdown concludes, your recording will begin.
Click the green checkmark when you are done recording.
Once you are finished, your recording will be uploaded to the Dubb platform, where you can easily share your webcam recording through email, social channels, and more.
With the Dubb Chrome Extension, you can also record your full screen. The process is similar to recording yourself through your webcam. Once again, click on the Dubb Chrome Extension icon in your browser. Instead of selecting “camera only,” however, click on “full screen.” Then press the red “record” button.
You will then see a new window providing you the option to record your entire screen or just a portion of your screen. Select the option that is most applicable to you and then click “share.”
Once again, you will see a countdown timer before the video starts recording. Once the timer concludes, you can begin recording your screen. As your screen is being recorded, you can use your mouse to draw attention to certain parts of your screen. Dubb even lets you annotate parts of your screen.
After you are finished recording, you will automatically be sent to your Dubb dashboard where you can add a title, description, and tags to your video. You can also add personalization text, allow viewers to download your video, and alter the privacy settings of your video.
Ultimately, Dubb has a completely free option with a ton of features to leverage. If you want to take advantage of even more features—like advanced reporting, automation, calls-to-action, and landing pages—check out Dubb’s subscription options.
So while we may be biased, it’s clear that the Dubb Chrome Extension makes it extremely easy to record webcam video and capture your screen. Along with taking advantage of the Dubb Chrome Extension, there are several additional tactics that you should use when creating webcam and screen recording videos.
First, think about webcam placement. Ensure that your webcam is capturing a good angle of you and your face. You don’t the webcam to be too far away. Also, avoid having the webcam only capture half of your face. Ultimately, you want a nice, full picture of you with great lighting.
If you choose to include a recording of yourself while recording your screen, also think about where you want to place your webcam video. Most webcam recorders—including Dubb’s webcam recorder—let you move the webcam feed to any part of your screen. Often, the best place to include your webcam feed is in a corner of your screen (often the bottom left or bottom right) because the feed won’t interfere with what you are trying to record on the screen.
Next, prepare yourself for appearing on camera. Yes, it can sometimes feel intimidating to hit the red record button. However, the best way to become comfortable on camera is simply through repetition. It’s all about practice. To make it easier, try recording videos that are completely private. It will get you in the habit of appearing on camera and will make the recording process less intimidating. The bottom line is to be yourself.
Beyond getting more comfortable on camera, make sure to keep your videos concise. Your viewers have busy lives and you don’t want to waste their time. By getting to the point, you keep your audience’s attention. Having said this, it can sometimes be more difficult to create concise videos than longer videos. Shorter videos require you to sit down and determine what is actually important. This requires you to place more effort in the planning process. However, by being more deliberate about creating short, concise videos, you will create a better product that your audience will appreciate.
Finally, consider the channels where you will be sharing your webcam videos and screen recordings. The beauty of webcam videos and screen recordings is that you can share them on so many platforms. Some of those platforms include YouTube, LinkedIn, Twitter, and Facebook. Of course, email is another channel that is extremely effective. Even though you have all of these options at your fingertips, it helps to be strategic on where you place your content. It isn’t necessary to be on every platform. In fact, you may spread yourself too thin.
Instead, think about where your audience is located. Which platforms do they use and how do they engage on those platforms? What kind of content are they searching for? When creating your webcam videos and screen recordings, don’t forget about the platforms that you will be targeting. Keeping these questions in mind will lead to videos with higher conversion and engagement rates.
Get Started Today
However you choose to leverage webcam videos and screen recordings, we encourage you to get started today. These tools not only allow you to better connect with your audience, but they can save you and your team a significant amount of time. As long as you commit to creating compelling, helpful webcam videos and screen recordings, you will inevitably see a return on your investment.
As mentioned above, we also invite you to take advantage of Dubb’s tools for all of your webcam and screen recording needs. You can access Dubb’s Chrome Extension by clicking here. To learn more about how Dubb can help you and your business take advantage of the power of video, click here.
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