Evergreen or run and gun? Here's our take. The story continues on dubb.com.

So our highly produced video is better than disposable content I don't know I think it is nice to have some production value but when you're making content that is just gonna go on your Instagram story or just kind of throw it away immediately or more sense or send to someone as a video message I wouldn't I wouldn't focus on putting a whole bunch of money into that you know I'd say it's okay to be natural it's okay to be raw and people connect with that there's something there's something that's honest about a video that isn't super edited or highly produced that being said if you know if you're making a video that we want to be seen by a lot of people you know it's not a video that's a one-to-one video if it's a one-to-many video that may be putting a little bit of extra effort into the production could pay you dividend so go out there and have it have a great time.