Podcast: How to Build a REAL Email Newsletter that drives $$$ with Lila Smith

Email newsletters have become especially popular tools to connect with all types of audiences. Whether you are a solo entrepreneur or run the marketing department of a sector-leading business, it is certainly a great idea to add an email newsletter to your marketing stack. Yes, they can be great tools to connect with current customers, convert prospects, and build your brand equity. Yet they can go one step forward and generate some real cash from their email newsletters.

There is a large amount of opportunity in this space. To learn more, Dubb founder Ruben Dua spoke with Lila Smith. Lila is a communications breakthrough coach who helps her clients more effectively express themselves in the business world. She also has experience with many different types of mediums to communicate with clients—including email newsletters.

In this episode of Connection Loop, Lila and Ruben discuss topics like the power of email newsletters, why it is so important for readers to be looking forward to your email newsletter, why strong emotional connections are so important, and why VIP lists can be especially useful. It’s a great conversation, whether you are an email newsletter novice or have been sending email newsletters for years.

Want to learn more from Lila about how to build a real email newsletter that drives cold, hard cash? The story continues at dubb.com.

Watch the full Livestream episode here: