Marketing trends are always changing. If you want to be successful in your business, it is important to keep up with them. For the longest time, posting articles or social media messages was the most effective way to bring customers into your business. However, now video marketing is the best way for you to get your brand out there. This will help take a look at everything that you need to know about how videos can benefit your sales and how to create the perfect videos to attract and retain your customers.

Why You Need Video Marketing

It is a proven fact that videos can boost your sales. If you create a video for your products or services, this can increase the sales conversions by around 80%. People who watch a video about how to use a product are more likely to purchase the item. Consumers don’t want to spend a lot of time reading guides or being told why a product is so great by the company. They want to see it for themselves. People are visual beings, so why not appeal to this by making videos.

Videos also show an amazing return on your investment. This is especially true when you use a program like dubb.com. The video quality on your phone is always getting better, so making content rich videos is a lot easier and cheaper than it used to be. Plus, most consumers are more interested in the content of the video than having something that is in high-definition. Make your products and services the star of your video and you will see a nice boost to your sales.

Consumers will also love your videos because it helps to boost their trust in you and your company. Trust is what will make or break your sales. Videos offer a variety of different ways for you to engage your audience and build up trust. Introduce members of your staff to them. Give them information about your brand. Tell them how you give back to your community. Feature customers like themselves. These are all great ways that helps you to build up your reputation.

Videos are great ways to boost your SEO for your website. When you offer optimized videos on your website, search engines will often give you a higher ranking on search results. In short: videos could give you exactly the edge that you need over your competition.

Videos Need to be a Part of Your Marketing Campaigns

Still not convinced that you need videos for your business to thrive? Here are some statistics that can help you see that videos are the tool that every business need:

• About 90% of customers say that videos help them when deciding on purchasing a product or services.
• 64% say they are more likely to purchase products online after watching a video about the product.
• 35% of ad spending online is for videos.
• 59% of consumers would much rather watch a video about a product than read a blog post or article about it.

These are just a few of the standout statistics about videos and marketing. As you can see, videos are becoming increasingly important for businesses today.

More people will remember a video that they have seen about a product than they would reading about it. This is important because brand recall is crucial to your success. You want people to instantly think of you when you when they need the services or products that you offer. To be even more effective, you need to make your videos something that is worth remembering. Make engaging and exciting videos that your customers will love and will share with their friends and family.

Videos can be anywhere on the site but they can be particularly useful on your landing page. This will draw your customers in, creating interest that will drive them to look around your website. Your videos should be optimized for both mobile and desktop users to increase their effectiveness.

How to Create Videos for Sales
After understanding just how important videos are for improving your sales, you will need to know how to make these videos. First of all, you need a program for shooting these videos. When you sign up to dubb.com, you have the ability to make great videos right at your fingertips using their app or their Chrome extension. This is an easier and more affordable way for you to make your videos.
The biggest thing to remember when making your videos is that you want to keep it short. Your video should be under 30 seconds if it’s a “quick tip” style video or under 3 minutes for videos like product introductions. People have a shorter attention span, so making short videos that are straight to the point will be the most effective.

You need to choose the right location for making your video. You can shoot your video in your office, but it should look professional and have plenty of lighting. If your background has a ton of trash in it, this can be distracting for your viewers and may have a negative opinion of you or your business. The backdrop should be presentable and professional. Anything too dark or too bright can be distracting, ruining the quality of your video.

You will also want to think about using props in your video. Videos that have a prop to them, rather than someone just speaking to a camera, are more memorable and engaging. If you want to make the video personal, use a whiteboard with their name on it while showing the benefits you offer their business. Draw out a list or chart for them in the video. Another idea is showing off your product, using it as a prop in the video while explaining the best ways to use your products.

The whole point of a video is to engage your customer, inspiring them to trust you with their business. Videos are effective tools that are under-utilized in today’s business world.

If you’d like to see how Dubb can help you create and share videos of your best ideas, signup here.