Hey sales professionals, are you looking to make the biggest and most effective impact in your sales outreach that results in increased revenue? In this blog, you’re going to learn about the top five ways to make the best sales videos.

This guide is all about educating and elevating sales and business professionals, CEOs, and entrepreneurs so they can hit their growth goals. If you’re finding value in this content, be sure to take action—just like in your sales videos!

Table of Contents

Why Sales Videos Are So Effective

Video is the most effective sales tool for making authentic connections that lead to increased revenue. It brings a human element to your outreach and lets your prospects see and hear you, creating trust faster than any email or phone call. The key is knowing how to create impactful sales videos that captivate, engage, and convert.

Let’s dive into the five best ways to make your sales videos stand out and drive results.

1. Plan Your Content

Remember the saying: If you fail to plan, you plan to fail? That applies directly to your sales videos. Taking the time to prep ensures that your video is clear, concise, and compelling.

Key Elements of Planning:

  • Tell a Story – Open with an understanding of their pain points, provide value-oriented solutions, and end with a strong call to action.
  • Use AI for Drafting – Dubb offers IRA, an AI-powered assistant that helps you generate a script outline, which you can then refine and personalize.
  • Choose the Right Format – Will this be a mobile recording, a webcam video, or a screen recording?
  • Use a Teleprompter – To keep your delivery smooth and efficient, load your script into a teleprompter.
  • And a Pro Tip? Smile! A friendly, natural smile makes all the difference in building a connection.

2. Be Visual

People are visual creatures. Adding engaging visuals in your video helps grab attention and keep your audience hooked.

Types of Visual Engagement:

  • Direct-to-Camera Delivery – Speak directly to your audience for a personal touch.
  • Screen Recording – Showcase a prospect’s website or LinkedIn profile while delivering your message.
  • Virtual Backgrounds – Use relevant backgrounds that match your industry or highlight key information.

A well-structured, visually engaging video stops people in their tracks, whether they’re scrolling through emails, social media, or SMS messages.

3. Keep It Short and Sweet

Time is the most valuable resource. If you waste it, your prospects won’t stick around.

Best Practices for Short Sales Videos:

  • Get to the Point Quickly – Don’t meander. Hook them within the first few seconds.
  • Use Clear Messaging – State exactly why you’re reaching out and what value you offer.
  • Ask Thoughtful Questions – Show you’ve done your research by asking industry-specific or company-related questions.

A short, impactful video ensures your prospect understands the value you bring in the least amount of time.

4. Make It Personal

No one wants to feel like just another name on a list. Personalized video outreach helps you stand out.

Personalization Strategies:

  • Use Their Name & Company – Mention their name and company in the video.
  • Feature Their Profile or Website – Use a screen recording to highlight their online presence while delivering your message.
  • Reference a Shared Interest or Connection – Mention something specific about their work to build rapport.

By making your message feel tailored to them, your prospects are more likely to engage and respond.

5. Use Call-to-Actions

A great sales video is useless without a clear next step. Always guide your prospect toward action.

Effective Call-to-Actions (CTAs):

  • Book a Call – Include a “Schedule a Meeting” button directly below the video.
  • View a Case Study – Showcase a real-world success story relevant to their industry.
  • Reply with Video – Encourage them to respond with a quick video message of their own.

CTAs eliminate friction and make it easy for your prospect to take the next step.

Final Thoughts

Now that you know the top five ways to create the best sales videos, it’s time to put them into action.

  • Plan your content for maximum impact.
  • Use engaging visuals to capture attention.
  • Keep it short and to the point.
  • Make it feel personal and relevant.
  • Include strong call-to-actions to move the conversation forward.

Want to see the power of video in action? Try Dubb for free today and start creating high-converting sales videos in minutes. Get 7 Days Free Trial on Dubb

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