Let me tell you a story. Last year, I tried asking clients for testimonials. It felt like begging for compliments. Most ignored me. A few sent one-line emails like, “Great service!” Not exactly convincing. Then I discovered a better way: video testimonials. Here’s what changed.

Why Video Testimonials Work Better

Video testimonials show real people sharing real stories. They’re like having a friend vouch for you. When John from ABC Corp says, “This product saved us 20 hours/week,” it hits harder than a 5-star review. Here’s how to collect them without the cringe.

Step 1: Record Your Ask (Yes, You Need to Be on Camera)

I used to send boring emails. Now I send short video requests. Two ways to do this:

  • Personal Ask: “Hey Sarah, remember how we fixed your shipping delays? Could you share how that helped?”
  • General Ask: “If you’ve enjoyed working with us, I’d love to hear your thoughts!”

Step 2: Make It Stupid-Easy to Respond

Nobody wants to download apps or create accounts. With Dubb, I add a button below my video:

  • “Send Video Testimonial” – clicks open their camera instantly

video testimonial

  • “Leave Google Review” – links directly to review page

Pro tip: Show examples. I include 2-3 sample testimonials so people know what to say.

Step 3: Text > Email (Here’s Why)

I tested both. Texts get opened 98% faster (source). Now I send testimonial links via SMS. Clients respond while waiting in line for coffee.

My Secret Weapon: Automated Follow-Ups

Half my testimonials come from this Dubb workflow:

  1. Tag clients needing testimonials
  2. Auto-send video request
  3. If no response in 2 days: gentle reminder
  4. If still no response: final nudge

It feels personal because the videos use their name and reference past work.

Where Testimonials Go to Shine

All video replies land in my Dubb library. I can:

  • Share snippets on LinkedIn
  • Embed full videos on our pricing page
  • Add to email signatures

3 Mistakes I Made (So You Don’t Have To)

  1. Asking too late: Request testimonials right after a win
  2. Being vague: “Tell people you like us” → crickets
  3. Hiding them: Good testimonials belong everywhere

Need Help Getting Started?

Dubb’s free trial helped me test this system risk-free. Get 7 Days Free Trial – no credit card needed. You’ll get:

  • Video recording tools
  • Auto-follow-up templates
  • Analytics to track what works

Final Thought: Stop Guessing, Start Measuring

Since using these methods, we collect 3x more customer video testimonials. The best part? Seeing real impact. One video testimonial convinced a Fortune 500 client to sign. Your turn.

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