I’m Shannon Leonard, full stack video producer and social branding consultant here at Dubb. In my chapter of this educational series, I’m going to share actionable video production recommendations proven through our data, focused on optimizing marketing and sales flow via social media. These lessons have been designed based off what I’ve learned while working at Dubb, and from my over 7 years experience making branded content for social platforms.

Lesson 3 in my chapter: Framing is important

We’ve established that depending on your distribution context, both edited and unedited videos can preform well. In this lesson I’m going to discuss video framing, and the important role it plays.

Our data has shown that audiences can tolerate unedited content because it feels real and authentic. However, bad framing and wonky shot composure can feel unprofessional. It’s hard to watch a video with bad framing. This is especially true for unedited videos, because in that case the raw video footage has to keep the audience engaged without any tricks. Below I’ve created examples of good framing and bad framing. It does take some time and practice to learn how to frame objects and people in a aesthetically pleasing way. Luckily, there’s some tried-and-true methods that can help you capture a nicely composed frame.

(Shannon’s Visual Guides To Framing)

If you follow those guidelines you’ll be well on your way to increasing production value for your edited and unedited videos.