SaaS GTM | CMO | Product Marketing | Enterprise AI
Cross-functional business builder and full-stack marketer with a passion for transforming work through technology. With my hybrid design, data, and marketing background I know which bets to place in an agile, responsible way and I’ve demonstrated success at Fortune 500 and VC-backed startups scale.
I love solving hard problems with great teams and conscious, service-based leadership. I’m proud of all the entrepreneurs, marketers, creatives, and builders I’ve had a chance to learn from and work with.
I’m a lifelong volunteer, a graphic novel lover, and a believer in a humanist approach to technology.
My cognitive and experiential toolkit includes:
[Go-to-Market Strategy]: C-level advisory, Enabling Customer Success, Sales Engineering, Sales, business planning, organization design, strategic partnerships, people & culture
[General Marketing]: Brand and corporate marketing, marketing strategy, demand generation, branding and public relations, field marketing, and virtual events, partner marketing
[Product Marketing]: GTM frameworks, positioning & messaging, Account-Based storytelling, analyst engagement, pricing & packaging, launches, competitive intelligence, signature content experiences
[Product Strategy]: Playbooks-in-a-box, Industry solutions (e.g. high tech, pharma, fin services), solution roadmaps, product roadmap development, Data Science is driven product innovation
[Sales Enablement]: Sales content platforms, Onboarding and training, sales certifications, business value ROI calculators, lead routing, CRM optimization
[Experience Design]: Customer journey mapping, rapid innovation workshops (YoDels), iterative prototyping, ethnographic research, user studies, usability lab development, usability testing
Watch the masterclass
When we think about AI, it’s easy to imagine it replacing our jobs. And while it is true that robots have been largely taking over, it’s not the end of the workforce. Future thinking helps us understand that AI does not exist to replace human intelligence; it’s only there to augment it. It’s not coming […]