Cross-functional business builder and full-stack marketer with a passion for transforming work through technology. With my hybrid design, data, and marketing background I know which bets to place in an agile, responsible way and I’ve demonstrated success at Fortune 500 and VC-backed startups scale.

I love solving hard problems with great teams and conscious, service-based leadership. I’m proud of all the entrepreneurs, marketers, creatives, and builders I’ve had a chance to learn from and work with.

I’m a lifelong volunteer, a graphic novel lover, and a believer in a humanist approach to technology.

My cognitive and experiential toolkit includes:

[Go-to-Market Strategy]: C-level advisory, Enabling Customer Success, Sales Engineering, Sales, business planning, organization design, strategic partnerships, people & culture

[General Marketing]: Brand and corporate marketing, marketing strategy, demand generation, branding and public relations, field marketing, and virtual events, partner marketing

[Product Marketing]: GTM frameworks, positioning & messaging, Account-Based storytelling, analyst engagement, pricing & packaging, launches, competitive intelligence, signature content experiences

[Product Strategy]: Playbooks-in-a-box, Industry solutions (e.g. high tech, pharma, fin services), solution roadmaps, product roadmap development, Data Science is driven product innovation

[Sales Enablement]: Sales content platforms, Onboarding and training, sales certifications, business value ROI calculators, lead routing, CRM optimization

[Experience Design]: Customer journey mapping, rapid innovation workshops (YoDels), iterative prototyping, ethnographic research, user studies, usability lab development, usability testing