How do you send and track video messages with Dubb?

Sending and tracking video messages with Dubb means attaching a recipient to a send, sharing the video through a supported channel, and then reviewing engagement signals such as opens, clicks, video page views, watch activity, and call-to-action clicks. The exact reporting depth depends on how the video is sent – one-to-one sends and Dubb-native tools provide the most detailed visibility, while third-party tools typically limit reporting to what those external platforms already surface.

How Dubb video tracking works

At a practical level, Dubb tracking is built around send context. Before the video is shared, a name or email can be added for tracking. That action ties the send to a specific contact for that instance – making it possible to see who engaged and how far they moved through the experience.

The measurable actions in this workflow, in order of increasing intent, are:

Here is the full workflow at a glance:

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How to send a Dubb video one-to-one

The simplest use case is sending a video to one person and tracking that individual’s behavior. Follow these five steps:

1. 1
   Open the video and choose the sharing flow

   From the video, use the Share and Send option. This is where the tracking context is created for the send.

2. 2
   Add a name or email for tracking

   Enter the recipient’s email address or select an existing contact. If the address is new, it can be added on the spot. This connects that email to that specific send – not as a permanent pairing, but for this one-time distribution.

3. 3
   Copy the video for email

   Use the Copy for Email option and paste it into the channel you’re using. In email clients this inserts a GIF-style visual with optional personalization (e.g., the recipient’s first name). Display may vary by channel – that’s expected.

4. 4
   Send through the channel you already use

   This workflow is compatible with all of the following:

   • 📧 Gmail
   • 📘 Outlook
   • 📬 AOL
   • 💼 LinkedIn
   • 📱 Social media messages
   • 💬 Text / SMS
   • 🗃️ CRM one-to-one sends
5. 5
   Review engagement from the identified recipient

   Because the send was tied to a known contact beforehand, engagement data – opens, clicks, page views, watch behavior, and CTA clicks – is viewable at the individual level.

How campaigns and automations change the workflow

One-to-one sending is ideal for individual tracking. Campaigns and automations are the better fit when the same video or sequence needs to reach a larger audience.

Campaigns

Campaigns are the bulk-send path inside Dubb. Instead of sending to one person, the video is distributed to a list at scale. The benefit is not just distribution – it’s the reporting structure that comes with it. The campaign view shows who is watching, who is clicking, who is engaging, sent status, and failed sends. Reports can be filtered and exported, making it easy to sort by name, email, or engagement level.

Automations

Automations are the sequence-based version – a series of emails with timing delays between steps, useful when the process requires structured follow-up logic rather than a single send.

What happens when you use Gmail, LinkedIn, text, CRMs, or third-party tools

The sending channel changes how the video appears – and sometimes how much you can measure.

One-to-one sends through external channels

If the sender first connects the contact in Dubb and then uses the copy-and-paste method to send through Gmail, LinkedIn, text, or a CRM, individual tracking tied to that identified person is still preserved.

Dubb-native campaigns and automations

When the send happens through Dubb’s built-in tools, reporting is deeper and easier to analyze at scale – including filtering, exports, and user-level engagement review.

Third-party campaign and automation tools

If the video is inserted into outside platforms such as Mailchimp, HubSpot Marketing Automation, or Woodpecker, the send can still happen – but those tools provide only their own opens and clicks metrics, not the detailed video-level analytics available within Dubb.

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Dubb and alternatives: which option fits which use case?

Dubb sits in a category alongside other video messaging tools including Loom, Vidyard, and BombBomb. The useful comparison isn’t “which tool wins” – it’s “which workflow needs which kind of reporting and sending control.”

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Common mistakes and troubleshooting

Forgetting to attach the recipient before sending

This is the most important setup mistake in one-to-one outreach. If the recipient is not connected before the send, the workflow loses the clean attribution needed for person-level tracking.

Expecting third-party analytics to match Dubb-native reporting

Mailchimp, HubSpot, and similar tools can still distribute the message, but their reporting reflects what those systems track – not the same video-detail layer as Dubb-native campaigns or automations.

Assuming every channel displays the asset the same way

Email may show a GIF-style visual. LinkedIn may show a still thumbnail and link. Text and social environments may render differently again. This is normal – test before you scale.

Over-reading email opens

An open is only an early signal. In real follow-up prioritization, page views, watch behavior, and CTA clicks are far stronger indicators of intent.

Skipping channel-specific documentation before scaling

When a team wants to use a specific third-party tool, search the Dubb tutorial or support material for that channel first. It reduces avoidable formatting and configuration issues.

Best practices for cleaner tracking and follow-up

1. 1
   Decide the send type first

   Personal, bulk, or sequence-based? That determines whether to use one-to-one sharing, campaigns, or automations – before you create anything.

2. 2
   Attach the contact before sending when attribution matters

   That is the cleanest way to know which person engaged with your video. Don’t skip this step on any send you care about tracking.

3. 3
   Choose the channel based on where the recipient actually responds

   A good-looking render doesn’t matter if the audience never engages there. Channel fit beats visual fidelity.

4. 4
   Separate distribution convenience from analytics needs

   A third-party platform may fit your broader stack, but if detailed video reporting will change what a rep does next – send through the path that preserves the most detail.

Proof: why this actually works

What makes this workflow operationally useful is that it separates weak interest from stronger intent. An open tells a sender the message surfaced. A link click or video page view shows a higher level of curiosity. A watch indicates actual consumption. A CTA click is the clearest next-step signal in the sequence.

In practice, that matters because follow-up quality improves when teams stop treating every send the same way. A recipient who watched the video and clicked the CTA deserves different – and faster – attention than one who only opened the email.

FAQ

Building a simpler video sending workflow with Dubb

The core decision in this workflow is straightforward: use one-to-one sends when attribution to a single person matters, use campaigns when the message goes to a large list, and use automations when follow-up timing needs structure. Dubb supports each of those paths, while also making copy-and-paste distribution work across email, LinkedIn, social, text, and external tools.

The most useful habit to build is choosing the sending path before creating the outreach motion. That keeps reporting cleaner and follow-up faster. Start with a single tracked send, test how it renders in your channel, and use the Dubb tutorial section for channel-specific setup before rolling it out at scale.