There are plenty of digital tools that can accelerate the growth of your business. That being said, identifying the best way to use those digital tools can be much more difficult. In this episode of Connection Loop, Ruben Dua spoke with James Jacobi to discuss digital tools and strategy. You will hear plenty of insights in this episode, including the following:
  • Businesses need to adapt in the wake of uncertainty. Covid-19 has been one of the most uncertain events in decades, yet businesses have been agile enough to overcome significant obstacles.
  • While it is easy for people to hide behind a digital wall, it is important for entrepreneurs and salespeople to break through that wall. By admitting that you are honest and willing to talk about real issues, you can increase your chances of having genuine virtual conversations.
  • One of the best things you can do is drop the sales language. Instead of incorporating sales jargon within your pitch, speak to your prospects like they are normal human beings. Moreover, embrace authenticity and vulnerability. Be you.
  • Failing forward isn’t the worst thing in the world. In fact, it gets you much closer to your goals.
  • It’s important to avoid shiny object syndrome. Shiny object syndrome will send you off track and make it much harder to achieve the things that you want to achieve.

This is a great conversation for founders, managers, and employees that want to supercharge their businesses. Hope you enjoy the conversation!

James Jacobi is the founder and CEO of Ascend Advisers. Ascend Advisers helps small to mid-market companies sharpen their business development strategy tactics and execution systems. The firm provides world-class training and done-for-you services that focus on leadership, lead generation, digital marketing, and sales effectiveness for digital client-facing selling.

Want to learn more from James about using digital tools and strategy to speed up your business?

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