If you’re in the business of video marketing, no matter the type of product you’re selling, you will always find that growing your business and expanding your reach require connecting with prospective clients and fully gaining their trust. Clients want to know whether or not they can rely on you and be able to collaborate harmoniously towards a shared purpose.
In this day and age of digital media, incorporating storytelling techniques in your video marketing strategy is vital. Stories allow people to connect with your business on a human level. To learn more about the value of storytelling in video marketing, Dubb founder Ruben Dua spoke with Wendy Weiner Runge.
Wendy is an accomplished film and TV producer, screenwriter, and an experienced public speaker. Wendy serves as the co-owner and CEO of Now What Studios LLC, which is home to a number of award-winning films. If there’s anyone that can tell stories that are sure to evoke emotions, Wendy is the person to ask.
In this episode of Connection Loop, Wendy shares her story about how her film studio came to be. In the process, Wendy learned valuable lessons about gaining people’s trust by being genuine and vulnerable. What drives Wendy’s passion for storytelling is her goal to incite gratitude among people, which she does by listening and coming up with every possible way to meet their needs.
Want to learn more from Wendy Weiner Runge about storytelling and the importance of emotionally connecting with people?
Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by dubb.com.