Whether you just started a new company or are trying to take your company to the next level, it is important to get some sort of press attention. But how do you get that sort of attention? In this episode of Connection Loop, Ruben Dua sat down with Ronnell Richards to discuss everything related to startups and PR. You will hear many different insights in this episode, including the following:
Being an entrepreneur is about being honest with yourself. It’s important to be truthful about why you are actually doing what you do. Sometimes people trick themselves and this can lead to stress and unfulfilled expectations down the road.
Entrepreneurs that are looking to get noticed by the press should definitely create social media content. Creating engaging social media content lets you build an audience, which will then attract the attention of all kinds of publishers.
Along with creating organic social media content, it’s important to go ask journalists to write about you. Don’t be afraid to be aggressive. This tactic works more often than you may think.
Also, spend time building strategic relationships with journalists. Even if a journalist or publisher doesn’t want to interview you right now, they may want to do so in the future. Investing in those relationships now will make your job much easier.
One of the best attitudes that you can have is not needing someone else’s platform. Instead, you can create your own platform and generate influence that way. Ironically, this may lead to more traditional press coverage in the future.
Ultimately, this is a great episode that can help you get more press attention for your startup. Even though it is never easy, you can obtain the press attention that you expect by leveraging the insights discussed in this conversation.
Ronnell Richards has been an entrepreneur for about two decades. Most recently, he is the founder of Developing the Next Generation of Great Entrepreneurs, which is a firm that helps early-stage entrepreneurs get through the tough times, create and execute strategy, and grow sales. Ronnell is also the managing partner, creator, and host of Business & Bourbon. On Business & Bourbon, Ronnell combats the evil forces of “entrepreneur porn” with the superpowers of wisdom and knowledge gained through real experience.
Want to learn more from Ronnell about how to get featured in the news?
Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by dubb.com.