You’ve heard a lot about the power of video marketing for small businesses.

Perhaps you already have a strong text-based advertising strategy established for your company. You’ve created an excellent website, you’ve claimed your business listings on third-party websites, and you’ve even cultivated relationships with other local businesses.

Now, you’re ready to increase your small business revenue through the use of video content.

But before you dive in, you’d like a bit more information on what exactly makes video marketing so effective.

That’s what this post is all about.

Read on to learn all about the unique benefits of video marketing, and understand how to create a perfect framework and strategy for your future video content.

1. Video Marketing Establishes a Sense of Transparency

One of the most important benefits of adopting video marketing for your business?

It helps you to establish a sense of transparency and honesty between your brand and your target market.

Your videos, for example, may include a walk-through of your factory, a tour of your office, or can include detailed information about the way you source your materials.

While content marketing through things like blog posts and even written online reviews of your company are certainly effective, it’s tough for consumers to know who is really behind the screenwriting of them.

With video marketing, you have the chance to speak to your market directly.

They get to know you, your employees, and even a few of your most important clients. You can even use video marketing to show off your most popular products — proving to your market that, yes, they really do exactly what your website claims.

This creates an incredible sense of trust in your products, services, and company as a whole.

After all, it’s no secret that dishonest companies, shady sales tactics, and even companies who deliver products that certainly look quite different in person than they did online can make consumers wary of shopping online or without having the chance to meet with a company and evaluate what they offer.

Using video for small business marketing can help to change that.

It also helps to create a sense of consumer confidence that will help you to both get new customers and retain past ones.

2. You Can Reach Your Market Through a Variety of Video Types

Another reason why you should embrace video marketing for small businesses when developing your overall advertising strategy?

Because video marketing offers you a wonderful diversity of content types and options.

Think about it.

Perhaps you’re selling a three-step skincare routine. You can create a video tutorial that walks your target market through each of the three steps of cleansing, toning, and moisturizing.

That way, customers will know exactly how to use the product. Depending on what you’re selling, they may even be able to see the results and effectiveness of it in the video itself.

Perhaps you’re a B2B company or more of a service-based business in general.

You can film your past client testimonials and share them on your website. These clients can talk about the process of working with your brand, how well you delivered on their expectations, and what differentiates you from your competition.

You can create videos that explain the story behind your brand, (more on that later) animated videos, FAQ videos, and so much more.

3. It’s a Great Way to Get Shares on Social Media

You know that social media marketing is an incredibly important part of your branding strategy.

But it’s not just about creating funny statuses and uploading perfectly-filtered photos to your company’s accounts anymore (though doing so certainly doesn’t hurt.)

You need to include plenty of video content on your social media platforms in order to increase your conversion ratio. Any videos that you create for your website, an email campaign, or even to market a new product or service should also be shared on your social media accounts.

But why?

Because about half of consumers say they’ve shared branded content on their own social media pages.

This means that, when people share your video, you’re able to market to an entirely new group of people. It’s incredibly easy to expand your target market that way.

Plus, if you work especially hard on a video marketing campaign? You increase your chances of going viral — and that means serious revenue boosts and increased brand recognition in the process.

4. Video Marketing Has an Incredible ROI

Especially as a small business, we understand that you’re always looking for ways to stretch your advertising budget.

That’s yet another reason why you should rely on video marketing to increase your small business revenue. It offers one of the best ROI rates of any kind of marketing tactic.

The best way to prove that?

By talking numbers.

Brands that use video marketing get about 66% more qualified leads than those that do not.

Video content marketing has also been proven to increase your overall organic traffic by over 150%. Plus, about 64% of consumers say they’re much more likely to buy a product or book a service after they watch a video.

Video marketing is also ideal for companies on a bit of a tighter budget — like smaller or younger businesses. All you need to do is set up your camera, or even just film a video on your smartphone, and you’re ready to start earning.

Even if you decide to work with a professional video marketing company, you’ll still see a serious increase in profits after you release the video campaign. More often than not, these services end up paying for themselves when it comes to bringing in new revenue.

5. You Can Make an Emotional Connection Through Video Storytelling

When it comes to mastering business video marketing, don’t underestimate the power of empathy.

Think about some of the most effective television advertisements you’ve ever seen.

We’re willing to bet that some of the ads you remember the most tugged at your heartstrings, made you laugh out loud, or even reminded you of a specific time in your own life.

The takeaway?

Don’t shy away from showing some serious vulnerability in your own marketing videos, and use powerful storytelling to connect to your target market.

Talk about why you decided to start your company in the first place. Discuss a cause that’s close to your heart. Speak openly about how your company is improving lives and making time for people to do more of what’s most important to them.

Above all, your video content marketing lets your customer base know that you “get” them. You understand their pain points because you’ve been there yourself.

That’s a wonderfully effective way to create unparalleled customer loyalty.

6. You’ll Increase Your Dwell Time and Search Engine Rankings

Of course, understanding how to make an effective video for business marketing is also all about optimizing your website, your video content, and everything in between for SEO.

We know that you want to consistently outrank your competitors in the search engine rankings.

One way to do just that is by creating engaging video content that customers want to watch all the way through.

But why?

Because the longer consumers spend watching videos on your website, the higher your site’s overall “dwell time” will be. Dwell time is the average amount of time that a visitor spends on your website.

Sites with a higher dwell time rank higher in the search engine results. This is because search engines take a high dwell time to mean that the website is offering valuable and helpful information.

Additionally, remember that you can categorize your videos according to the specific niche topic. This boosts your SEO score, and it also makes it much easier for your target market to find your content on video search engines.

Finally, you can even improve your SEO rankings using video content by including keywords in your video description.

7. Video Marketing Is a Great Way to Reach Mobile Customers

Remember that people watch more videos and browse the Internet more frequently on mobile devices than on desktop computers.

Whether they’re in transit, bored at the office, or just relaxing with friends, your consumers are incredibly likely to pull up a video to watch on their mobile devices.

The numbers around this certainly don’t lie. Currently, about 78% of all video content is watched on some sort of a mobile device.

Plus, smartphones make it incredibly easy for consumers to buy directly from the links included in the video itself or the video description. In short: your consumers can book an appointment or buy a product from anywhere, at any time.

That means more profits for your company.

8. You’ll Establish Your Brand’s Industry Authority

Customers want to buy from brands that they feel are the ultimate “authority” within a specific industry or on a certain topic.

The more views and shares your video content receives, and the more videos you put out, the more likely you’ll be seen as an expert in your niche.

This means that it’s easy to increase your revenue — because customers see you as the “best.” Another awesome way you can increase your brand’s authority through video content?

Consider working with industry influencers — people within your field that have large followings on social media.

Because people see these influencers as the ultimate resource and authority on what they’re interested in, they’ll feel the same way about your company.

9. You Can Connect In the Comments Sections

Remember earlier in this post, when we spoke about the importance of transparency when it comes to video marketing for business professionals?

Well, one more way to increase that sense of consumer trust in your brand — and to make your market feel valued and listened to — is to interact with your customers directly in the video comments section.

This also gives you a unique opportunity to get feedback from your market and allows you to form lasting relationships with your customers.

Plus, it’s a wonderful way to learn more about what your consumers want, because you can ask them directly. You can also analyze any of their social media accounts that are linked to their commenting profiles.

This way, you’ll develop a stronger overall understanding of your market, and can adjust your future video content and marketing strategy as a whole accordingly.

10. Consumers Simply Prefer Video

Finally, the simple truth is that most of today’s consumers would much rather watch a video about a brand, a product, or a service than read any kind of text-based content.

In fact, close to 80% say that they much prefer video marketing to more traditional methods.

Perhaps this is the most convincing argument of all when it comes to understanding why video content will increase your small business revenue. After all, the golden rule of marketing is to give your target market what they want.

And what they want, irrefutably, is video marketing.

Ready to Increase Your Small Business Revenue Through Video Marketing?

We hope that this post has you seriously ready to start using video marketing in as many different forms as possible to increase your small business revenue.

Of course, in order to get the results you deserve, you need to make sure you create engaging, high-quality, and SEO-optimized videos that also appeal to your specific target market.

That’s where we come in to help you make it happen.

If you’re interested in learning more about how video marketing can skyrocket your company’s sales, sign up for a free account with Dubb.

We can’t wait to help you grow.

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[eBook]  The Definitive Guide to Video Marketing

At Dubb, we have produced 1000’s of videos and have made tons of mistakes. From our learnings, we have compiled a step-by-step guide for creating stellar marketing videos and an overall video marketing strategy. Whether you a scrappy startup or a more established business, watch this 5-minute video guide and then read the free eBook so you can dramatically increase the ROI of your video marketing.

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