Alita Harvey Rodriguez is Award-Winning Growth Focused Digital Marketing Innovation & Customer Experience (CX) Transformation Training and Consulting. She is founder of Milk it Business Academy with over 12 years of collective experience in the Digital Business Development Industry. The  MI Academy works with retailers to deliver customized digital marketing innovation, CX training & consulting. She is regular contributor to Women’s Agenda, Inside Retail, SEMRush, internetretailer.com.au, Soar Collective & listed on Women2Watch list 2018.