Businesses both large and small can increase their conversion rates by optimizing their sales funnels. From the moment they first make contacts with prospects to when those prospects become paying customers, sales professionals must pay close attention to every part of their sales funnel. The unfortunate reality, however, is that many businesses fail to properly follow up with their prospects. Doing this, they leave forego many opportunities that can result in long-term customer relationships.

To learn more about the art of follow-ups and optimizing sales funnels, Dubb founder Ruben Dua spoke with Shawn Finder. Shawn is the founder and CEO of Autoklose, which is a sales automation platform used by thousands of people around the world. Before Autoklose, Shawn founded a company called ExchangeLeads, which helps salespeople build high-quality lists for reaching out to new prospects. It’s safe to say that Shawn is the perfect person to speak with when discussing sales funnels and the art of following up.

Ruben and Shawn discuss many different topics in this episode. Some of them include Shawn’s origin story, why personalization is the key to any follow-up, why you should include “this is a cold email” in the subject line when sending cold emails, why video can be super powerful when connecting with prospects, and customers, why perfect practice makes perfect, and why it is important to find and retain the right clients.

Want to learn more from Shawn about why your lack of follow-ups is killing your sales funnel?

The story continues at dubb.com.