Most of us have heard about the Golden Rule. Essentially, the Golden Rule states that you should do to others what you would have them do to you. While that rule is applicable in a whole host of areas, one-on-one communications are all about the Platinum Rule. The Platinum Rule is a basic, yet fundamentally strong rule that can help you accomplish many of your business goals. So what is the Platinum Rule? Essentially, it is about treating people the way they want and need to be treated. This simple insight can deliver a ton of value to prospects, your colleagues, and your business as a whole. In this session of the Dubb Action Summit, Dubb founder Ruben Dua and Dr. Tony Alessandra discuss the Platinum Rule. Tony is the founder of Assessments 24×7, which is a global leader in online DISC assessments and other behavioral profiling testing tools to organizations. He is an excellent person to discuss why the Platinum Rule is important and how it can help you grow your business.

Enjoy the conversation!