First impressions are critical to start any type of relationship. That being said, they are especially important in a business context.

All of us are busy, so we rely on first impressions to evaluate relationships. Great first impressions can mean the difference between finding a lifelong customer and letting a great opportunity slip by.

So how can you develop a great first impression—no matter your goals or objectives?

In this video from the Dubb Action Summit, Dubb founder Ruben Dua discusses first impressions with Lisa Torba. Lisa is a master stylist and changes how men shop, one guy at a time.

Enjoy the discussion!