There are many different ways to find and prospect new clients. Yet for as elaborate or intricate your strategy may be, it may be for naught if that strategy does not result in new clients or customers.

So how can you create a prospecting strategy that accomplishes your sales goals? In this video from the Dubb Action Summit, Dubb founder Ruben Dua and Martin MacArthur speak about outcome-based prioritization for prospecting. Martin is the CEO of an outbound sales development agency called The Outbound Sales Guy. He is an expert in this field and has plenty of insights on how outcome-based prioritization can help you accomplish your sales

goals. Whether you are new to the sales world or are a sales leader, you will get a lot from this

discussion. Enjoy!