Most of us know that video offers massive benefits for you and your organization. It lets you build close relationships with your prospects and customers and build up some massively valuable brand equity. That being said, the actual act of creating compelling video content is easier said than done. So how can you unleash your creative skills when creating your next video for your audience?

In this discussion from the Dubb Action Summit, Dubb founder Ruben Dua, Dubb Creative Director Shannon Leonard, and Alex Sheridan discuss how to unleash your creativity for video marketing. Alex Sheridan is the founder of Impaxs, where he helps entrepreneurs and organizations generate consistent revenue and build their brands through LinkedIn. Ruben, Shannon, and Alex touch on a variety of ideas and insights in this discussion. They include the power of video testimonials and having your customers speak about your work, why you need to combat self-doubt and your insecurities, why you should show your personality when creating any type of video, and why you need to show up as a human being. It’s a fantastic conversation for novice and expert marketers and creators. We hope you enjoy it!