Whether you just started a startup or have been managing a large business for some time, you cannot avoid B2B sales outreach. With the business world as competitive as it is, you need to constantly be searching for opportunities to find new customers and keep current customers. Having said this, some tactics are much more effective than others. Spending time on the more effective tactics will help you get substantially closer to your business goals.

To learn more about B2B sales outreach, we had the pleasure of speaking with Philip Lakin. Philip was the perfect person to speak to, as he has extensive experience in the B2B sales outreach spaces. In his conversation with Dubb founder Ruben Dua, Philip shared his thoughts on things like his early experiences with Periscope and Product Hunt, the importance of social selling, the power of automation, and the best post-purchase experience that he has ever had. It’s a great conversation that is full of insights for marketers, salespeople, and anyone interested in B2B sales outreach.

Want to learn more from Philip about B2B sales outreach? The story continues at dubb.com.