Attracting your target audience is no easy task. Even offering the best product or service in the market isn’t enough to guarantee loyal advocates of your brand. There’s so much noise all around, and if we were to cut through it, we’re going to have to convey a sound that’s music to people’s ears.

Brought together by their shared passion for music, Ruben Dua and Michelle “Emtre” Hollis sat down to discuss finding your audience in sales by applying lessons they’ve acquired from being musicians.

Michelle “Emtre” Hollis is a professional coach, author, performing artist, and founder of Hi-Five to the VIBE and VisionBoard Music.

Whether you play music or not, you’re sure to take away valuable knowledge from this conversation.

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Connection Loop

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Connection Loop is a podcast hosted by Dubb Founder, Ruben Dua. The show focuses on the stories of leaders, innovators, and friends — all in a conversational format. This show is brought to you by


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