{"id":9966,"date":"2021-09-08T01:03:02","date_gmt":"2021-09-08T08:03:02","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9966"},"modified":"2024-07-03T23:15:05","modified_gmt":"2024-07-04T06:15:05","slug":"how-to-send-trackable-video-from-activecampaign-using-dubb","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-send-trackable-video-from-activecampaign-using-dubb\/","title":{"rendered":"How to Send Trackable Video from ActiveCampaign Using Dubb"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-send-trackable-video-from-activecampaign-using-dubb\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">The Dubb ActiveCampaign integration is a fantastic way to capitalize on everything that both Dubb and ActiveCampaign have to offer. Whether you are a sales professional in your organization or are the CEO of a new startup, this integration offers a fantastic way for you to grow and scale your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we are going to discuss how Dubb integrates with ActiveCampaign. We will be sharing some granular tips and strategies so that you can get the most out of this priceless integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s jump in.\u00a0<\/span><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><a href=\"#about-activecampaign-and-dubb\"><span style=\"font-weight: 400;\">About ActiveCampaign and Dubb<\/span><\/a><\/p>\n<p><a href=\"#why-dubb-and-activecampaign-are-a-perfect-match\"><span style=\"font-weight: 400;\">Why Dubb and ActiveCampaign Are a Perfect Match<\/span><\/a><\/p>\n<p><a href=\"#how-the-integration-works-step-by-step-instructions\"><span style=\"font-weight: 400;\">How the Integration Works: Step-By-Step Instructions<\/span><\/a><\/p>\n<p><a href=\"#going-from-here\"><span style=\"font-weight: 400;\">Going From Here<\/span><\/a><\/p>\n<p><a href=\"#get-started-today\"><span style=\"font-weight: 400;\">Get Started Today<\/span><\/a><\/p>\n<h2 id=\"about-activecampaign-and-dubb\"><span style=\"font-weight: 400;\">About Active Campaign and Dubb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you may already know, ActiveCampaign is the number one customer experience automation platform. In fact, according to the company, <\/span><a href=\"https:\/\/www.activecampaign.com\/customer-experience-automation\/why-ac\"><span style=\"font-weight: 400;\">more than 150,000<\/span><\/a><span style=\"font-weight: 400;\"> businesses use ActiveCampaign to win customers\u2019 hearts and minds.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ActiveCampaign users can do so many different things. From email marketing tools to CRM and sales automation tools, ActiveCampaign can help you get much closer to your business goals. This is true for the smallest businesses to the largest enterprise clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are coming across <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> for the first time, you may be wondering what Dubb is and why this integration with ActiveCampaign is so valuable. Ultimately, Dubb is a leading video communication platform. Using Dubb, you can do so many different things. By becoming a <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">Dubb user<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll find that you can do things like including many different calls to action (CTAs) below your video content, creating high-quality video content on the fly with the Dubb mobile app, creating stellar screen recordings using Dubb\u2019s Chrome extension, and more.<\/span><\/p>\n<h2 id=\"why-dubb-and-activecampaign-are-a-perfect-match\"><span style=\"font-weight: 400;\">Why Dubb and ActiveCampaign Are a Perfect Match<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, Dubb and ActiveCampaign have tons of synergy. I think the three main qualities are differentiation, engagement, and conversions. Let\u2019s talk about each of them here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, there is <\/span><b><i>differentiation<\/i><\/b><span style=\"font-weight: 400;\">. Video lets you easily differentiate yourself from your competition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: both you and your competitors are extremely busy. That said, all of us still need to communicate with and reach out to our prospects and customers. The default for many of us tends to be email or text-based communication. It seems like the default because we have been doing it for so long. However, just because you (and your competitors) may be substantially relying on text-based communication doesn\u2019t mean that <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> have to. On the contrary, by opting for video, you can stand out in the eyes of your audience. Whether you are trying to persuade a warm prospect to become a paying customer or simply want to catch up with an important customer, video can separate you from your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only that, but your audience <\/span><i><span style=\"font-weight: 400;\">wants<\/span><\/i><span style=\"font-weight: 400;\"> to consume video. This is where <\/span><b><i>engagement<\/i><\/b><span style=\"font-weight: 400;\"> comes into play. 68% of consumers prefer watching videos to learn about new products or services, as compared to other formats. There is already a built-in cohort of people that want to interact with your content in a visual format. By meeting them where their interests lie, you can both satisfy your audience and make a name for yourself in your sector or industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s talk about <\/span><b><i>conversion rates<\/i><\/b><span style=\"font-weight: 400;\">. By conversion rates, I\u2019m talking about clickthrough rates and open rates. At the end of the day, however, we are talking about sales. Sure, we can create any type of content that we want. But in the business context, we ultimately want to generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video drives lift throughout <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of these components. The simple act of including video at multiple, and even all, stages of the process dramatically increases your chances of making a sale. You can see one example of this in an extremely illuminating study. That study showed that the simple inclusion of the word \u201cvideo\u201d in the subject line of email messages increases open rates by 19%. In other words, by simply including those five letters in your subject line, you already have a substantially better chance of having your audience members open your email messages\u2014no matter what they discuss.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not all. According to that study, using the word \u201cvideo\u201d in your subject line increased clickthrough rates by 65% and cut the number of unsubscribes by 26%. You get all of these benefits by one additional word in your subject line. Granted, the video and content inside your emails need to be valuable. If not, you are doing yourself a disservice and throwing away some of the initial interest from members of your audience. However, this study goes to show how video can help you increase your conversion rates and reach your sales goals. While there are numbers out there that show these positive effects to be even higher, you are ultimately putting yourself in a great position by recording and leveraging video content in your external communications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video builds trust and understanding faster than any other type of content. By getting in the habit of creating high-quality video content and sharing it with your audience, you get to leverage these three benefits. Working together, they can both make your audience happier and get you much closer to your business goals.\u00a0<\/span><\/p>\n<h2 id=\"how-the-integration-works-step-by-step-instructions\"><span style=\"font-weight: 400;\">How the Integration Works: Step-By-Step Instructions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Understanding the benefits of ActiveCampaign, Dubb, and video as a whole, let\u2019s now discuss how Dubb\u2019s ActiveCampaign integration actually works. What you need to do is connect the Dubb integration with your ActiveCampaign profile.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, this is very simple. It all starts in your ActiveCampaign account. You start by visiting your settings. Then, under the developer tab, you will find your URL and API keys. You will need both of these keys to proceed.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9971\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Gif-1-9.gif\" alt=\"Developer\" width=\"520\" height=\"291\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, you are going to want to go to your Dubb account. When you have it pulled up, you\u2019ll then visit your settings. Then, under the team tab, click on the marketplace tab. There, you will find the ActiveCampaign integration with Dubb. Go ahead and click on the install button. Once you do that, you\u2019re going to copy and paste those values (the URL and API keys) from your ActiveCampaign account into Dubb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is the first step to installing the integration. From there, the next step is synchronizing your contacts between both platforms. So you can take all of your contacts from ActiveCampaign, export them, and then import them into Dubb. Once you have synchronized contacts, you can keep them in sync automatically with services like Zapier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that your contacts are synchronized between Dubb and ActiveCampaign, you are ready to start sending and tracking your video content. You can do this all through your ActiveCampaign account. As you can see in the GIF below, once somebody has actually engaged with your video content, their activity appears inside their contact record. You can see things like how long they viewed the video and any other engagement that they performed with that video.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9974\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Reporting.gif\" alt=\"Reporting\" width=\"463\" height=\"259\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From there, you are ready to drop a video directly into your ActiveCampaign template. There are a few different ways to do this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, you can hyperlink the image or words inside your ActiveCampaign template with the link to your Dubb video. All you have to do is click \u201cShare &amp; Send,\u201d optimize for ActiveCampaign, and then grab a copy of the URL by clicking on \u201cCopy for Email.\u201d From there, you can hyperlink that video into an image or text. The link is inside your template, making it extremely easy to send your video to any type of audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Separately, you can use a GIF inside of the actual email itself. Dubb automatically gives you a three-second animated GIF preview of any video that you have created. All you have to do is select the video that you want to be the basis for your GIF. Once you do that, you can click on the arrow next to the blue \u201cCopy for Email\u201d button. You will see an option for \u201cDownload GIF.\u201d By selecting that option, you can see a three-second loop that is playing on your screen. From there, you can save the image, upload it to ActiveCampaign, and then hyperlink that image with the same URL that has been optimized for ActiveCampaign. Once again, to get that URL, you can go to \u201cShare &amp; Send\u201d in Dubb, then click on \u201cCopy For Email,\u201d and then click \u201cCopy URL.\u201d<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9973\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/GIF.gif\" alt=\"GIF\" width=\"565\" height=\"316\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So once these steps are completed, you can provide personalized and trackable videos directly inside your ActiveCampaign email templates. Pretty cool, right?\u00a0<\/span><\/p>\n<h2 id=\"going-from-here\"><span style=\"font-weight: 400;\">Going From Here<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have sent your video through ActiveCampaign, you can leverage the powerful automations that the platform provides. Based on the engagement taken through your videos (whether your viewers have watched the video, clicked a button, or something else), you can sync the engagement straight back over to ActiveCampaign to trigger more automated workflows and recipes in your ActiveCampaign account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example is helpful here. Let\u2019s say that you are trying to move a cold prospect down your sales funnel. You met this prospect at an in-person event and you want to help your prospect learn more about your product or service. What you can do is create and send them a video email. By doing that and including a call to action (CTA) button below the video, you can see how they are responding to your video message. Not only that, but the prospect\u2019s actions related to your video can automatically start automated workflows that you created via ActiveCampaign. Putting all of this together, you can get valuable data on your prospects and present them with an engaging and personalized experience. Combining all of these elements, you have a much better chance of moving your audience members down your funnels and generating more sales.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, video engagement is just the tip of the iceberg. It opens up all of the possibilities of using ActiveCampaign\u2019s powerful automations. By using both of these tools together, you are armed with fantastic software that can help you reach your sales and marketing goals.\u00a0<\/span><\/p>\n<h2 id=\"get-started-today\"><span style=\"font-weight: 400;\">Get Started Today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you want to generate more sales or take some mission-critical work off of your plate, you can get the job done with this integration. Both Dubb and ActiveCampaign are focused on creating the best possible software for businesses of all shapes and sizes. By checking out this integration, you will be able to get more things done, provide a better experience for your prospects and customers, <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> help your business grow and scale.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">If you are interested in using Dubb and ActiveCampaign, go ahead and click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to get a free trial of Dubb\u2019s premium plans. From there, you can go ahead and make the integrations within the Dubb marketplace. We look forward to helping you reach your sales and marketing goals!<\/span><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-send-trackable-video-from-activecampaign-using-dubb\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,255,104,129,151],"tags":[1429,369,182,238,4,526,70,32],"class_list":["post-9966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-email-marketing","category-reviews","category-sales","category-tips","category-video-marketing","tag-activecampaign","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-dubb-features","tag-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Send Trackable Video from ActiveCampaign Using Dubb<\/title>\n<meta name=\"description\" content=\"Curious how Dubb integrated with ActiveCampaign? 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