{"id":9943,"date":"2021-08-25T18:20:13","date_gmt":"2021-08-26T01:20:13","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9943"},"modified":"2024-07-03T22:16:41","modified_gmt":"2024-07-04T05:16:41","slug":"video-messaging-for-sales-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/video-messaging-for-sales-what-you-need-to-know\/","title":{"rendered":"Video Messaging for Sales: What You Need to Know"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-messaging-for-sales-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">If you are searching for a way to leverage video messaging for sales in your business, you have come to the right place. With the sales landscape becoming increasingly competitive, it\u2019s worth your time to think about effective ways to connect with prospects and increase your conversion rates. After all, even if you aren\u2019t thinking about these new strategies and tactics, you can be reasonably sure that your competitors are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So the fact that you recognize the power of video for sales is an excellent first step. As I\u2019ll describe below, video in the sales context is effective for so many different reasons. Whether you are trying to promote a new product or service or simply want to upsell to your current clients, video can help you reach your goals. It really is that powerful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this lengthy post, I want to cover several different things. For starters, we are going to talk about why video is so powerful in the sales context. Whether you are just getting started with video messaging for sales or have been doing it for some time, you\u2019ll get a great sense of why your work is worth it. From there, we\u2019re going to discuss ways that we can use video messages to connect with any type of audience. Then, we\u2019ll speak about some mandatory and optional items to get started with video messaging for sales. Finally, we\u2019ll wrap it up with some first principles and how Dubb can help you create fantastic video messages for sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you ready? Let\u2019s jump into it.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9224\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Rocketship.gif\" alt=\"Rocketship\" width=\"480\" height=\"270\" \/><\/p>\n<p><b>Table of Contents<\/b><\/p>\n<p><a href=\"#why-video-is-so-powerful\"><span style=\"font-weight: 400;\">Why Video Is So Powerful<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#humans-are-attracted-to-visuals\">Humans Are Attracted to Visuals<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#humans-are-attracted-to-storytelling\">Humans Are Attracted to Storytelling<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-helps-you-build-relationships\">Video Helps You Build Relationships<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-can-save-you-time\">Video Can Save You Time<\/a><\/span><\/p>\n<p><a href=\"#why-video-messages-can-be-so-effective\"><span style=\"font-weight: 400;\">Why Video Messages Can Be So Effective<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-messages-can-offer-you-a-positive-roi\">Video Messages Can Offer You a Positive ROI<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-messages-are-easy-to-make\">Video Messages Are Easy to Make<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-messages-can-be-more-engaging\">Video Messages Can Be More Engaging<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#video-messages-are-more-fun\">Video Messages Are More Fun<\/a><\/span><\/p>\n<p><a href=\"#types-of-video-messages-for-sales\"><span style=\"font-weight: 400;\">Types of Video Messages for Sales<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#the-selfie-video\">The Selfie Video<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#product-release-videos\">Product Release Videos<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#testimonial-videos\">Testimonial Videos<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#catch-up-videos\">Catch Up Videos<\/a><\/span><\/p>\n<p><a href=\"#what-you-absolutely-need-to-get-started\"><span style=\"font-weight: 400;\">What You Absolutely Need to Get Started<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#some-sort-of-camera\">Some Sort of Camera<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#recording-editing-and-distribution-software\">Recording, Editing, and Distribution Software<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#patience-and-determination\">Patience and Determination<\/a><\/span><\/p>\n<p><a href=\"#some-optional-items-for-your-video-messages\"><span style=\"font-weight: 400;\">Some Optional Items For Your Video Messages<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#a-different-camera\">A Different Camera<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#a-different-microphone\">A Different Microphone<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#lighting\">Lighting<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#tripods\">Tripods<\/a><\/span><\/p>\n<p><a href=\"#first-principles-in-video-messaging-for-sales\"><span style=\"font-weight: 400;\">F<\/span><span style=\"font-weight: 400;\">irst Principles in Video Messaging For Sales<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#focus-on-the-audience\">Focus on the Audience<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"https:\/\/dubb.com\/blog\/the-ultimate-guide-to-screen-recording-videos\/\">Pay Attention to Length<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#follow-the-data\">Follow the Data<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#keep-creating-content\">Keep Creating Content<\/a><\/span><\/p>\n<p><a href=\"#how-dubb-can-help-with-video-messaging-for-sales\"><span style=\"font-weight: 400;\">How Dubb Can Help With Video Messaging For Sales<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#plenty-of-ctas\">Plenty of CTAs<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#dubbs-mobile-app\">Dubb\u2019s Mobile App<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#teleprompter-mode\">Teleprompter Mode<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#custom-branding\">Custom Branding<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#the-playlist-feature\">The Playlist Feature<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#workflows-and-automation\">Workflows and Automation<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0<a href=\"#pricing\">Pricing<\/a><\/span><\/p>\n<p><a href=\"#getting-started-with-video-messaging-for-sales\"><span style=\"font-weight: 400;\">Getting Started With Video Messaging For Sales<\/span><\/a><\/p>\n<h2 id=\"why-video-is-so-powerful\"><span style=\"font-weight: 400;\">Why Video Is So Powerful<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To start this post off, I want us to take a hard look at why video is so powerful in the sales context. It\u2019s important to discuss this because you have plenty of options whenever you are communicating with your audience. If you are sending a quick message to a specific prospect, you may opt for a quick email or text message. If you need to address some specific questions about your product or service, you may opt for a longer phone call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these methods can work. There is a reason why things like cold calling have lasted for so long. That being said, I think we\u2019re in a new era where video can be a fantastic tool when you are communicating with virtually anyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why, you may ask? I think it comes down to several different reasons.<\/span><\/p>\n<h3 id=\"humans-are-attracted-to-visuals\"><span style=\"font-weight: 400;\">Humans Are Attracted to Visuals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For starters, video is so powerful because it is tapping into a deep, long-lasting preference that all of us have. That preference is toward visual images. One study showed that 90% of the information that is transmitted to the brain is visual.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Millions of years ago, this was extremely relevant. We needed to rapidly process visuals because there could be a dangerous predator lurking behind some bushes. While we don\u2019t face the same threats that our earliest ancestors did, our brains haven\u2019t evolved quickly enough to reduce this preference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are looking to capitalize on video for sales, however, you can use this fact to your advantage. Simply put, because our brains have a preference for video, your video content has a higher likelihood of being retained by your audience. In other words, by sending a video message to any type of audience, you have a much better chance of standing out. If your competitors are sending text-based messages and you are sending video messages, your message will probably resonate more strongly with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a big deal. Putting aside the actual content of your message, the fact that you are communicating via video puts you in a great place. In effect, because we are attracted to visuals (and will be for the foreseeable future), you are giving yourself a head start in appealing to your audience.<\/span><\/p>\n<h3 id=\"humans-are-attracted-to-storytelling\"><span style=\"font-weight: 400;\">Humans Are Attracted to Storytelling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Along with our natural inclination to visuals, video messaging is so powerful because it lets us tell intriguing stories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like visuals, our brains are attracted to stories. Ever since our earlier days around the campfire, we have been attracted to hearing fascinating stories. Stories give our lives meaning. Whether they are funny stories, serious stories, or entertaining stories, they can give us important lessons about life and tell us about the storytellers themselves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, you can tell great stories through text-based communication. Just look at the great stories that are told in books.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, there is something to be said about telling stories in a visual way. Instead of forcing your audience to imagine the story that you\u2019re telling, you can simply show them. Through the power of video, you can take them inside the story, which makes your story more engaging and entertaining. And yes, you can certainly do this in a business context. Whether you are telling the story of your company\u2019s founding or are telling a story behind how a recent product or service was created, you can make those stories more engaging by using video.\u00a0<\/span><\/p>\n<h3 id=\"video-helps-you-build-relationships\"><span style=\"font-weight: 400;\">Video Helps You Build Relationships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Along with the reasons above, video is so powerful because it helps you build relationships with virtually anyone. Video makes this job easier for so many different reasons. For starters, two of those reasons are above. Because video leverages visuals and lets you tell compelling stories, you are able to build better relationships with your audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going beyond those reasons, video is so effective in building relationships because it is so personal. Sure, you can send a personal email or text message to a prospect or client. However, by sending a quick video message to that prospect or client, you get to give them a different experience. Your recipient can not only physically see you, but they can hear your tone of voice. They can subconsciously account for the microexpressions that you are throwing off when you are speaking to the camera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining all of these things, you can deliver a much more personal and intimate experience than you would via another medium. By putting in the work over time, you are in a great position to build a long-term relationship with your specific audience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<h3 id=\"video-can-save-you-time\"><span style=\"font-weight: 400;\">Video Can Save You Time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an underrated benefit of video that you will certainly want to use. It comes from the fact that video can help save you time. For instance, if you need to communicate with a colleague, you can do what many of us do and open up your favorite email client. You can type a lengthy email and send it to your colleague.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this can certainly be a way to communicate with your colleague, it may not be the most efficient way. Typing out a long email takes a significant amount of time. By shooting a video, however, you will likely save time. You don\u2019t need to type, edit, and recheck your copy. Instead, you can pull out your cell phone, share your thoughts on camera, and then send them to that colleague. In other situations, you could even create quick screen recordings and send them to your coworkers (screen recordings are particularly valuable if you are working on a problem with a digital product).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, some people may think that it takes a <\/span><i><span style=\"font-weight: 400;\">longer<\/span><\/i><span style=\"font-weight: 400;\"> amount of time to shoot and send a video. However, the simple reality is that shooting a video takes a lot less than you think. All you need to do is pull out your cell phone and talk. Most videos don\u2019t need dramatic editing. Ultimately, keep this in mind as you are marrying video and sales. You can save some valuable time, and you can put that time to work in other, more important areas.\u00a0<\/span><\/p>\n<h2 id=\"why-video-messages-can-be-so-effective\"><span style=\"font-weight: 400;\">Why Video Messages Can Be So Effective<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Those are just four reasons why video can be such a powerful tool. Whether you just started a startup or work in the marketing department of a much larger company, you should seriously consider incorporating video into your day-to-day work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of that said, this post is all about video messaging for sales. In other words, it is about the way to use video in a sales context. There\u2019s great news here. Video is an excellent way to find new clients for your business. In particular, video messages can go a long way in helping you hit your sales goals and growing your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think there are several important reasons why video messages can be so effective.<\/span><\/p>\n<h3 id=\"video-messages-can-offer-you-a-positive-roi\"><span style=\"font-weight: 400;\">Video Messages Can Offer You a Positive ROI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For starters, video messages can offer you an extremely positive return on investment. What do I mean by this? Basically, by incorporating video messages into your sales process, you get a substantial bang for your buck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video messaging is a great example of an asymmetric bet. Asymmetric bets are bets where the potential upside is substantially greater than the potential downside. With these sorts of bets, your potential losses are very small while your potential gains are sky high. These are extremely attractive bets to make because you can put in a little to get a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how does this apply to video messages? Basically, it doesn\u2019t take that much time to make a video message. All you need to do is pull out your phone, hit record, and then distribute that video to your audience. From the moment you hit record to the moment you hit send, it may take only a few minutes. However, the effect of that message can be much larger.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With just one video message, you can potentially earn a customer for your life. That video message can be everything from a quick check-up call on an interested prospect or a longer video message which explains your product or service. Whatever it is, sending that video message, especially if it is personalized, to a specific audience member can move mountains. What costs just a few minutes of your time can result in thousands of dollars for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t forget this fact when you are making video messages. Even if you aren\u2019t seeing the traction that you want to see right now, one video message can literally change the course of your business. The return on investment is that substantial. In fact, one study showed that you can obtain a 20 to 30 percent increase in conversions by leveraging the power of video. Don\u2019t forget this as it can go a long way in helping you reach your sales goals.\u00a0<\/span><\/p>\n<h3 id=\"video-messages-are-easy-to-make\"><span style=\"font-weight: 400;\">Video Messages Are Easy to Make<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There isn\u2019t just a significant ROI when you are creating video messages for your business. Ultimately, video messages are so effective because they are easy to make. By now, you can tell that you can leverage a quick three-step process for many of your video messages. That three-step process? Pull out your phone, record a selfie video, and send it directly to your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like Dubb, making a great video message is easy as pie. Let\u2019s face it: our day-to-day lives are extremely busy. Not only do we need to put out fires on a daily basis, but we also need to work on projects and tasks that serve our businesses well for the long term. In some situations, it\u2019s difficult to think of an opening where you can work on video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are feeling these fears, there\u2019s no need to worry. As you can see, you can capitalize on video messages in an extremely short amount of time. Whether you have a few minutes before a meeting or are even driving on your way to work, you can incorporate video messages into your sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, don\u2019t overthink it. For the vast majority of use cases, there really isn\u2019t a need to invest in expensive equipment or sleek sets to send effective video messages. All you need to do is take action right now.\u00a0<\/span><\/p>\n<h3 id=\"video-messages-can-be-more-engaging\"><span style=\"font-weight: 400;\">Video Messages Can Be More Engaging<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not only are video messages easy to make. They tend to be more engaging than other types of communication with your prospects or clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I mentioned some of the reasons above. By using video in your messaging, you can tell better stories and leverage visuals in unique ways. But going beyond the inherent qualities of video, video messages can be more engaging because your audience can interact with your video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The magic comes when you offer ways for your audience to respond to your video messages. But let\u2019s take one step back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are sending a video message in a business context, you might have a variety of goals. You may, for instance, want to simply follow up with a prospect or check in with a current client. With all of that said, the overarching goal of video messages for sales is to generate sales. While there may be ancillary benefits that come from that, we are primarily sending video messages to generate revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this background in mind, you\u2019ll be able to see how video can make your content more engaging and accomplish your revenue goals. The power all comes from something called a call to action (CTA). You can basically think of a CTA as a tool that can lead your audience members down your sales funnel. Essentially, a CTA is a tool that leads a person from point A to point B. It is a way to both provide value to your audience (thereby, making your video more engaging) and making it more likely that he or she will purchase your product or service.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9328\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs-2.gif\" alt=\"CTAs\" width=\"475\" height=\"265\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you include a CTA with your video message, you can make that video message much more engaging. You increase the odds that your audience will remember your message. Not only that, but you increase the odds that your audience member will follow up with you or your company. Your CTA can be so many different things (like scheduling a call on your calendar), so you\u2019ll definitely want to take advantage of them in your video messages.\u00a0<\/span><\/p>\n<h3 id=\"video-messages-are-more-fun\"><span style=\"font-weight: 400;\">Video Messages Are More Fun<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, I want to mention one important characteristic of video messaging for sales. That is the fact that video messages are simply more fun to create. There are so many different ways that you can construct and design your video message, which means that you have that many more opportunities to be creative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, you can be creative when using text-based communication. You can tell an extremely creative story in email copy that you send to your audience. However, it can be an arduous process. Writing any sort of copy not only takes time, but it is difficult to find the right words to tell your story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think that creating a video message is easier and more fun. You can use your camera in so many different ways. You can tell a story directly to the camera or by recording a conversation that you have with a colleague or friend. You can include graphics, emojis, or other fun elements on the screen. Or you can choose to have a combination of all of the above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the choice is yours. Whatever you choose, you will quickly discover that making video messages can be a ton of fun. Whether you are creating video messages yourself or with your larger team, have fun with it. Don\u2019t take it too seriously. By embracing it, you\u2019ll actually make better and more engaging video messages.\u00a0<\/span><\/p>\n<h2 id=\"types-of-video-messages-for-sales\"><span style=\"font-weight: 400;\">Types of Video Messages for Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So as you can see, there are plenty of reasons why video messaging for sale can be a great choice for your business. From building better relationships with prospects and clients to helping you save time, video messages can provide so much value for your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of that said, if you are creating video messages for the first time, you may not know what types of video messages you can create. You may even be intimidated at the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that there\u2019s no need to feel daunted or intimidated. Yes, there are several types of video messages that you can leverage to get started. In other words, you don\u2019t necessarily start from scratch. But having said that, there\u2019s no need to religiously follow these templates. If you have a great idea of how to use video messages for sales in your business, don\u2019t hesitate to pursue it. It may lead you down a really unique path to build relationships with your audience and generate more sales.<\/span><\/p>\n<h3 id=\"the-selfie-video\"><span style=\"font-weight: 400;\">The Selfie Video<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is really your bread and butter for video messages for sales. I\u2019m sure that you\u2019ve shot selfie photos or videos in your personal life. As you know, a selfie video is extremely easy to shoot. All you need to do is take out your cell phone, hit record, and start speaking to the camera. The same is true if you are recording a selfie video on your laptop or tablet. Simply open up your camera app and start recording.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selfie videos are so effective for video messages. Primarily, their effectiveness comes from your face being in the center of the frame. It is an intimate way of communicating with and speaking to your audience members\u2014no matter the actual content. It\u2019s almost as if you were in the same room as your audience members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Really, you can shoot selfie videos wherever you are. The natural place to do this is at your desk. However, you don\u2019t need to restrict yourself. You can shoot selfie videos in your car, on a walk, or even when you\u2019re out to lunch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selfie videos are normally short. They can be as little as a few seconds to as long as a minute or two. These types of video messages are especially great as a way to quickly get in (or stay in) touch with a particular prospect. For example, if you just met a new prospect, you can send him or her a quick selfie video message. That video message can thank him or her for meeting you and can direct that individual to your website (or any other resource). Through only just a few clicks of your cell phone, you can easily send a quick, personalized follow-up message to that individual prospect. By doing so, you\u2019re making it more likely that he or she will become a paying customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s just one way to use selfie videos. You can also create a quick selfie video to check in with a key customer. If that customer recently made a substantial purchase, you can create a quick check-in selfie video and send that to that customer. Below that selfie video, you can also include a CTA option that lets your customer send a video message of their own or schedule a call on your calendar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many possibilities here. If you are looking for a great way to get started with video messaging for sales, you should start with selfie videos. Shoot a couple and see how they turn out. If you don\u2019t like the selfie video style or are looking for some more variety in your communications, you can rely on some of the other possibilities below.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9337\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Selfie-Recording.gif\" alt=\"Selfie Recording\" width=\"444\" height=\"249\" \/><\/p>\n<h3 id=\"product-release-videos\"><span style=\"font-weight: 400;\">Product Release Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your video messages can also contain product release videos. These tend to be longer than quick selfie videos that you shoot for individual audience members. That said, product release videos can be a great way to build hype and buzz over a new product or service that you are releasing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let\u2019s say that you are releasing a brand new digital product for your audience. This digital product was months in the making, so you want to make sure that your launch is successful. Days before the launch, you can create and distribute a product release video. That product release video can discuss many different things, including the digital product itself, the reason why you and your team created the digital product, some of the key features that you\u2019ll find on the product, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, with a product release video, you can build both functional and emotional connections with your audience. The functional connection comes in the form of learning more about the digital product and how it can help their lives. But beyond that, a product release video can help you build an emotional connection. If, for instance, you speak about why you created the product and explain the value that it can create in your users\u2019 lives, your audience members will trust you more. They will understand that you\u2019re willing to let your customers and audience into your tribe. It may seem small, but this emotional connection can help you win customers for life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, if you are coming out with a new product or service, you\u2019ll want to seriously consider creating a product video. Once you do, you can easily send that video through a video message. You\u2019ll find that your product launch is more likely to be successful <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019ll be strengthening relationships with your audience.\u00a0<\/span><\/p>\n<h3 id=\"testimonial-videos\"><span style=\"font-weight: 400;\">Testimonial Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another outstanding way that you can use video messaging for business. To put it simply, testimonial videos can go a long way in building your credibility in the eyes of your audience. After viewing a testimonial video, your audience will be more likely to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve all seen testimonial videos. They come in different forms, but at their core, they include a satisfied customer talking about their experience with your product, service, colleagues, or company. In these videos, the individual is usually enthusiastic, speaking about their great experience and how they were extremely satisfied.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testimonial videos are powerful. Primarily, it is because an individual unaffiliated with your organization is speaking highly of your organization. Even if you have the sleekest and most \u201cprofessional\u201d marketing video, your audience will intuitively recognize that your organization is behind the video. They know that you have an agenda (namely, generating sales), so they may have some skepticism\u2014even if it is slight\u2014about the truthfulness of your claims.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Testimonials are different. Their difference lies in the fact that you are borrowing the satisfied customers\u2019 credibility. Essentially, your company gets to take advantage of the fact that a non-partisan source of information (a satisfied customer) is speaking highly of your company, product, or service. Instead of your company being the messenger, the messenger is a normal person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, testimonial videos leverage the word-of-mouth effect. Word of mouth is one of the most effective ways to market a product or service. Once again, it comes down to trust and credibility. Therefore, if you can create and distribute testimonial videos, you get an automatic bolster of your company\u2019s credibility. Therefore, when you are using video messaging for sales, definitely consider recording and distributing testimonial videos. You won\u2019t regret it.<\/span><\/p>\n<h3 id=\"catch-up-videos\"><span style=\"font-weight: 400;\">Catch Up Videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you are designing a strategy for video messaging for sales, it\u2019s natural to focus on creating videos for prospects or individuals that are earlier in your sales pipeline. After all, your organization is always trying to find new customers. New customers represent growth and all of the benefits that come from organizational growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I get the focus on new customers. However, that shouldn\u2019t come at the cost of staying in touch with your current clients or customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Selling to your current customers can be one of the most profitable ways for your business to generate sales. You don\u2019t need to find interested prospects and move them down your sales funnel. Instead of that, you can provide value to individuals who have <\/span><i><span style=\"font-weight: 400;\">already<\/span><\/i><span style=\"font-weight: 400;\"> found value from your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how does this tie in with video messaging for sales? I think that one of the best ways to keep in touch with your current customers and clients is through catch up videos. By catch up videos, I mean very quick videos that are personalized. In most instances, this comes in the form of selfie videos. What you can do is pull out your cell phone, record a quick greeting or follow up, and then send it to that customer. Critically, you don\u2019t need to be selling anything to create a catch up video. In some circumstances, by being too salesy, you may actually be hurting your cause.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this occurred during the height of Covid-19. In March and April 2020, for instance, we were all trying to deal with the ramifications of a global pandemic. With lockdowns and social distancing becoming common, you could have reached out to some of your critical clients. In these catch up videos, you could have reached out and simply asked how your clients were doing during those unprecedented times. Going in for a hard sell would have likely hurt you. Instead of that, you could have reached out on a personal level, with the intention of helping your clients as they needed it. In the long-term, reaching out on this personal level can actually increase your chances of making further sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Covid-19 is an extreme example, it shows the power of staying in touch with your current clients. Doing so through a catch up video is a quick and easy way to maintain\u2014and even build\u2014those important customer relationships.\u00a0<\/span><\/p>\n<h2 id=\"what-you-absolutely-need-to-get-started\"><span style=\"font-weight: 400;\">What You Absolutely Need to Get Started<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many types of video messages for sales that you can create. Those are just four outstanding examples. Even if you just rely on those four, you will be in a fantastic position to use video messaging for sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At this point, you may have a great idea of the type of video messaging for sales that you want to create. If so, great! If not, there\u2019s no need to worry. You can think about it for some time before you make a decision. Don\u2019t think for too long, however. The best way to get started with video messaging is to create video messages\u2014no matter what they are. Once you get in the habit of doing this, you\u2019ll find a type (or types) of video messages that speak most to you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you start recording your first video message, however, you\u2019ll need some tools. The good news is that there aren\u2019t too many tools that you\u2019ll need. That being said, without all of these tools, you won\u2019t be able to create any type of video message. Therefore, make sure that you have them before proceeding. It can help you avoid any unnecessary headaches as you get started creating video messages for sales.\u00a0<\/span><\/p>\n<h3 id=\"some-sort-of-camera\"><span style=\"font-weight: 400;\">Some Sort of Camera<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what type of video message that you\u2019re creating, you are going to need some type of camera. Most often, this will be in the form of your cell phone camera. Whether you have an iPhone, Android, or some other type of smartphone, you\u2019ll discover that your cell phone camera is likely good enough for your video messaging needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are recording from a stationary location (like inside your office), you may also consider using your laptop\u2019s camera. Your laptop\u2019s camera likely isn\u2019t as good as your cell phone camera, but it is another option if you want it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, when discussing cameras, it is easy to think about purchasing some advanced or expensive camera for your video messages. If you want to do so, there certainly is no one that can stop you. However, I\u2019d encourage you to think hard before making that purchase. In the vast majority of scenarios, the camera that you have will be sufficient.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: with video messaging for sales, you aren\u2019t necessarily creating the sleekest type of video. Most of what you shoot will be good enough for your purposes. Because of this, you certainly shouldn\u2019t feel any pressure to invest in an expensive camera. It\u2019s better to use the camera you currently have and begin making video messages than be overly contemplative about the camera that you think you need.\u00a0<\/span><\/p>\n<h3 id=\"recording-editing-and-distribution-software\"><span style=\"font-weight: 400;\">Recording, Editing, and Distribution Software<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shooting your footage isn\u2019t enough. Even if you create the world\u2019s best selfie video, you still need a way to get it to your intended audience. Moreover, you may not have necessarily created the best selfie video. Your raw video may need some work, whether that is a quick trim or edit or something more involved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is for this reason that you need to invest in some recording, editing, and distribution software. Better is software that includes all of these features under one roof. Because video messages for sales are a digital-based medium, having this type of software is non-negotiable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I may be biased, but I believe that Dubb is the best solution if you want software for video messaging for sales. As I will describe later in this article, Dubb provides you with all of the tools that you need to create outstanding video messages for your audiences. Whether you are looking for a wealth of CTAs, ways to keep your audience engaged with your video messages, or simply a way to automatically send video messages to certain members of your audience, you can do so by using Dubb\u2019s tools. Better yet, there is a plan for everyone, meaning that you will find the tools that you need according to your particular budget.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9623\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-3.gif\" alt=\"Dubb\" width=\"472\" height=\"264\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Even if you choose not to become a Dubb user, there are tools out there that can help you record, edit, and distribute your software. No matter the tools that you use, you\u2019ll need them to create your video messages and send them to your audiences. Don\u2019t forget this step.\u00a0<\/span><\/p>\n<h3 id=\"patience-and-determination\"><span style=\"font-weight: 400;\">Patience and Determination<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, this is another \u201cmust-have\u201d that is often overlooked when creating video messages for sales. Patience and determination aren\u2019t things that you can buy at a store, yet they are a requirement when you are taking on this work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are creating video messages for the first time, there may be a situation where you aren\u2019t getting as much traction as you expect. There\u2019s no need to panic in these early days. What you need to do is take a cold, hard look at what is working and what isn\u2019t working.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like Dubb, for instance, you can leverage a whole host of analytics. These analytics can tell you how your audience is <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> reacting to your video messages. From there, you can double down on what is working and avoid what isn\u2019t working. While it may take some time to see the results of this iterative work, you can be confident that you\u2019ll see more traction in your video messages. No matter what your goals are, being patient and determined will help you achieve them.<\/span><\/p>\n<h2 id=\"some-optional-items-for-your-video-messages\"><span style=\"font-weight: 400;\">Some Optional Items For Your Video Messages<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about some optional items that can help you create video messages for sales. These optional items can make your life easier and can help you create better-looking video content. However, the key word here is <\/span><i><span style=\"font-weight: 400;\">optional<\/span><\/i><span style=\"font-weight: 400;\">. If you want to start creating video messages right now or you don\u2019t have the budget to invest in some production equipment, you can ignore this entire section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, there is something to be said about using some of these items to create your video messages. While they won\u2019t automatically get you sales in and of themselves, they can make your videos look better. They may even make your video messages more engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let\u2019s jump in.<\/span><\/p>\n<h3 id=\"a-different-camera\"><span style=\"font-weight: 400;\">A Different Camera<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I alluded to this above. While your smartphone camera will work in most circumstances, you may want a different camera to capture video. There\u2019s nothing inherently wrong with this. There are plenty of cameras that can help you record outstanding video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before purchasing a camera, however, you want to make sure that it actually suits your needs. There are some cameras out there that can help you take beautiful (even stunning) video. That stunning video, however, comes with a hefty price tag. If budget is not an issue, then that shouldn\u2019t be a problem. For most of us, however, we can\u2019t spend thousands of dollars on a camera that we don\u2019t necessarily need. We need to be economical with our sales and marketing budget\u2014particularly towards equipment that we\u2019ll use to make sales videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, when you are considering another camera for your video messaging work, make sure that you are buying a camera that meets your needs <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> fits your budget. It may take some time to find that camera, but rest assured that it is out there. If you find it, you can create some stellar video content, whether you are in a stationary location or on the go.<\/span><\/p>\n<h3 id=\"a-different-microphone\"><span style=\"font-weight: 400;\">A Different Microphone<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Microphones are another important tool when creating any type of video message. It intuitively makes sense. Without great audio, you\u2019ll find it hard to create effective video messages for sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are on a bare-bones budget, your phone or computer\u2019s microphone will likely work. While it isn\u2019t the greatest quality, it will get the job done\u2014especially if you are recording on your cell phone. But having said this, a different microphone can be a great investment. It dramatically enhances the sound quality of all of your videos. Better sound quality is less distracting to the viewer, and because of this, they can more fully concentrate on what you\u2019re actually saying. And by being able to more fully concentrate on what you\u2019re saying? You\u2019re able to increase your odds of making sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like cameras, there are plenty of microphones on the market. You can see this by going on Amazon and searching for microphones. That said, there are two general types of microphones that I want to highlight here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first type is a podcasting microphone. Even if your company doesn\u2019t have a podcast, a podcasting microphone is a great microphone to use in your video messages. They are best used if you are in a stationary position. For instance, if you want to record a conversation with a team member about an important item in the news, you can sit down at a table and place a podcasting microphone between both of you. You\u2019ll get great sound quality and the video will look polished. Whenever you are stationary, a podcasting microphone can be an essential tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are on the go, however, you may want to invest in a lavalier microphone. As you may already know, a lavalier microphone is a little microphone that you attach to your clothing. If you watch TV news anchors, for instance, you\u2019ll notice that they wear lavalier microphones. Lavalier microphones are great choices if you are recording selfie videos away from the office. They can be useful if you are recording a quick video message from a convention or other in-person event. You can even use them when interviewing a satisfied customer or gathering a testimonial. Whatever the case may be, lavalier microphones can be extremely useful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those are just two examples, but they go to show that there are solid microphones out there to help you with your video messaging needs. Once again, evaluate your budget and do your due diligence. If you want to invest in another microphone, you\u2019ll find one that suits you.\u00a0<\/span><\/p>\n<h3 id=\"lighting\"><span style=\"font-weight: 400;\">Lighting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lighting may not be at the top of your mind when you are creating video messages for sale. However, lighting can make a big difference in the quality of your videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The base case is pretty obvious. With poor lighting, your audience won\u2019t be able to see your face (especially if you are making a selfie video). Without being able to see your face, your audience will be disengaged. All of your hard work probably won\u2019t pay off. On the contrary, if you have great lighting for all of your video messages, your videos will be extremely engaging. Your audience members may not consciously recognize it, but they will notice that your videos are simply better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever we are talking about lighting and video messages, it is easy to think that you need to buy something like a selfie light. While you can get some better lighting by using a selfie light, there are likely better options for you. For example, an LED grid light can offer some great lighting for your stationary videos. They are pretty inexpensive and they can go a long way in giving you greater light. It\u2019s just one option, however, so make sure that you shop around before investing in any type of lighting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line? You may want to invest in some lighting for your video messages. It is an underrated yet important part of making a great video message.\u00a0<\/span><\/p>\n<h3 id=\"tripods\"><span style=\"font-weight: 400;\">Tripods<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tripods are another \u201cnice-to-have\u201d when you are making video messages. We all know what tripods are. They can keep your camera steady as you are recording any type of video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like lighting, tripods aren\u2019t the thing that comes to the top of our minds when creating video content. However, tripods can make your life easier. Instead of trying to find a way to prop up your camera when making your video messages, you can set your camera on a tripod and begin recording.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, if you are creating selfie videos for most of your video messages, your tripod will essentially be your arm. You will be holding your cell phone and speaking directly to the camera. This works in many types of situations, but you may be looking for a greater variety when recording your video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In those types of situations, a tripod can give you the variety that you\u2019re looking for. As just one example, you can purchase a small tripod that you can place on your desk. Simply put your cell phone in the tripod, align the shot the way that you want it, and start recording. The tripod gives you more potential shots, as you can place it wherever you think makes the most sense. Instead of creating video messages that look exactly the same, you can spice it up a little bit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to everything on this optional list, tripods will likely be the most affordable. They may be a great purchase if you don&#8217;t want to constantly think of ways to position your camera.\u00a0<\/span><\/p>\n<h2 id=\"first-principles-in-video-messaging-for-sales\"><span style=\"font-weight: 400;\">First Principles in Video Messaging For Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this point, you probably have an idea of the video message that you want to send. You may have a <\/span><i><span style=\"font-weight: 400;\">whole host<\/span><\/i><span style=\"font-weight: 400;\"> of video messages in your queue. No matter what it is, you also know what kind of equipment that you need to use. At a bare minimum, you have the mandatory items that I discussed above. You may even have some of the optional items that we discussed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of your current situation, I want to spend some time speaking about some first principles in video messaging for sales. Whether you are creating a video message for an individual prospect or a whole group of current customers, the principles remain the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, a great thing about video messaging is that you get to exercise your creativity. There are few hard and fast rules here. But having said this, these first principles will set you on the right path when you are creating your video messages. By following them, you will set yourself up nicely to accomplish your video for sales goals\u2014whatever they are.<\/span><\/p>\n<h3 id=\"focus-on-the-audience\"><span style=\"font-weight: 400;\">Focus on the Audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is a core tenet for virtually any type of sales and marketing work. Sure, you and your colleagues have your goals. On a personal level, you may want to hit your sales quota so that you can receive your bonus. On a larger, corporate level, you and your colleagues have goals that your bosses are asking you to hit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all makes sense. Incentives drive behavior. That being said, when you are creating video messages for sales, one of the best ways to accomplish your personal and corporate goals is to be laser-focused on your audience. By focusing on your audience, your financial goals will take care of themselves.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: when you are creating a video message, you are almost always speaking with individuals that are outside your business. Those individuals have their own wants and needs. One of those needs may be purchasing a product or service that addresses a certain problem that they\u2019re experiencing in their lives. Another need may be finding a product or service that satisfies the expectations of their boss or manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your job is to create video messages that speak to those needs. You identify those needs by being hyper-focused on your audience. Ideally, you can step into their shoes and intuitively understand what they are looking for. In many cases, however, we need to do more digging. We need to speak with our audience members and get a better sense of what they are <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> looking for in their lives. Whether that is through a face-to-face conversation or through many different virtual meetings, it takes some time to do this type of work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, this work is critical to creating the most effective video messages possible. Whether you are discovering those needs for the first time or have a great idea of what they are, your video messages need to speak to those needs. You can speak to them overtly or more subtly. However you do it, focus on your audience when you are creating your video messages. Your future self will thank you.<\/span><\/p>\n<h3 id=\"pay-attention-to-length\"><span style=\"font-weight: 400;\">Pay Attention to Length<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another important principle of creating video messages is paying close attention to the length of your video messages. This is especially true when we are discussing video messages for sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: all of us don\u2019t have enough hours in the day to consume content. Even though we are closer than ever to video content through our cell phones, our schedules have gotten busier. If you want to break through the noise and deliver a video message that resonates with your audience, you\u2019ll certainly need to have compelling content. But beyond that, you can\u2019t waste your audience\u2019s time. If your audience members sense that you are being too garrulous or are being unnecessarily verbose, they will have a negative impression of your video and your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you find the sweet spot in terms of length, your audience members will thank you. They will intuitively recognize that you understand the value of time. They\u2019ll feel that you respect their time and want to provide the most value within the time that you have their attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, the natural question is how long your videos should be. Unfortunately, there isn\u2019t a hard and fast answer to this question. Also, it depends on the video that you are creating. For instance, if you are creating a quick check in video for a key customer, that video may be no longer than 30 seconds or one minute. If you are creating a product release video message, however, your video may need to be longer. And if you are creating a webinar and want to release it as a video message? That video message may need to be even longer than that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While these may not be satisfying answers, there is a rule of thumb. <\/span><b><i>That is to spend only the amount of time that you absolutely need<\/i><\/b><span style=\"font-weight: 400;\">. If you can get your message across in one minute but can spend three minutes recording all of your thoughts, opt for one minute. Then, if you want to record even more content on that specific idea, you can create a separate video. That video (or videos) can be distributed via video message or through any other medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what type of video you create, make sure that you are paying close attention to your length. It\u2019s a small thing but it can go a long way in building goodwill with your audience.<\/span><\/p>\n<h3 id=\"follow-the-data\"><span style=\"font-weight: 400;\">Follow the Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is another point that I briefly mentioned above. Data is one of the most important tools in your toolkit. It can give you a comprehensive and objective look at how your video messages are performing. Depending on the precise metrics that you track, you can even increase your chances of generating more sales in the future.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9314\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Analytics-1.gif\" alt=\"Dubb Analytics\" width=\"468\" height=\"261\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Data is valuable for so many reasons. Primarily, however, the value comes from seeing how your videos are performing <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> implementing a plan to incorporate those insights into your next video messages. It is a two-stage process that requires both legs to be most effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the first leg, data can provide an extremely granular view of how your video messages are performing. Sure, you can get overarching data like the number of views of your particular video messages. Those are table stakes. With that information alone, you can get a better sense of what your audience wants to see and what your audience doesn\u2019t want to see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some tools let you go one step further. With Dubb, for instance, you can get a whole host of granular data about your videos. Because Dubb is built for sales, your data and analytics can reach the individual level. This means that you can see how an individual prospect or customer is engaging with your video. For instance, if you see a particular audience member watching all of your video messages on a particular topic, you\u2019ll know to mention that topic in your one-on-one conversations with that person. It gives you a better chance of providing value and generating a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you use Dubb or any other tool, you\u2019ll get some insightful data. However, simply holding that data isn\u2019t enough. You need to do something with it. The best way to proceed from here is to take the insights that you received in your prior video messages and incorporate them into your new video messages. You can do this on both a macro and micro level. For instance, if you see an uptick in engagement on a particular type of video message, you may want to think about sending more of those video messages to your audience. On the flip side, if you noticed an important prospect (who religiously watched your video messages) quickly stopped watching one particular video message, you want to dig deeper to find out why.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, data can be your North Star when you are creating video messages. You don\u2019t want to ignore it. In fact, simple acknowledgment isn\u2019t enough. By studying the data and incorporating the insights into your future videos, you\u2019ll be in a great position.\u00a0<\/span><\/p>\n<h3 id=\"keep-creating-content\"><span style=\"font-weight: 400;\">Keep Creating Content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, I want to mention another key principle that you can use when you are thinking about video messaging for sales. It all comes down to <\/span><i><span style=\"font-weight: 400;\">consistency<\/span><\/i><span style=\"font-weight: 400;\">. Simply put, to see the most benefits from video messaging for sales, you need to keep creating content for your audience. This is true whether your audience is one person or your entire email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience expects consistency. It may conflict with the realities of your job, but it\u2019s a simple fact. Once you start creating valuable video messages and distributing them to your audience members, they\u2019ll expect to keep receiving that value in the future. If you can deliver that value, you\u2019ll find that your audience members become paying customers. But if you fail to consistently deliver high-quality content for your audiences, you may discover that all of the goodwill that you\u2019ve built through video messaging slowly evaporates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I think the solution is incorporating video messaging into your process. Instead of making it an <\/span><i><span style=\"font-weight: 400;\">ad hoc<\/span><\/i><span style=\"font-weight: 400;\"> part of your process, your sales process should automatically have places where you can leverage video messages. Ideally, it would be throughout the sales process, but you may want to start small. If so, think about including great video messages at the top of your funnel. Get in the habit of consistently delivering valuable video content to your audience. By getting consistent <\/span><i><span style=\"font-weight: 400;\">and staying<\/span><\/i><span style=\"font-weight: 400;\"> consistent, you\u2019ll unlock all of these benefits of video messaging for sales.\u00a0<\/span><\/p>\n<h2 id=\"how-dubb-can-help-with-video-messaging-for-sales\"><span style=\"font-weight: 400;\">How Dubb Can Help With Video Messaging For Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Throughout this post, I have talked about the power of video messaging for sales and how you can leverage that power. Whether you are just getting started with video messaging or are looking for tips to take your work to the next level, I hope this article helps you get much closer to your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of this discussion, we spoke about tools that can help you capitalize on video messaging for sales. One of those tools is <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">. As I described above, Dubb can be a fantastic asset as you are working on your video messages. Better yet, you can get all of these recording, editing, and distribution tools under one roof.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to learn about everything that Dubb has to offer, I encourage you to click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You will see a whole host of features that you will find by becoming a Dubb user. That being said, I want to discuss some specific features that will be extremely helpful when you\u2019re working on video messaging for sales.<\/span><\/p>\n<h3 id=\"plenty-of-ctas\"><span style=\"font-weight: 400;\">Plenty of CTAs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I want to return to CTAs because they are so important. As I described above, CTAs are really important tools because they can move your prospects down your sales funnels. Because of this, it\u2019s critical to have a large array of potential CTAs that you can incorporate with your video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we are proud to offer plenty of possible CTAs for our users. Some of those possibilities include the following:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Scheduling a call on your calendar<\/b><span style=\"font-weight: 400;\">: This is a really powerful CTA for so many reasons. At its core, however, it lets your viewer easily follow up with your organization. There\u2019s no need for sending multiple emails to schedule a follow up call with you or a colleague. Rather than that, you let your viewer move the process forward. With integrations to popular calendar programs like Calendly or Book Like a Boss, you can get a reliable source of follow up calls on your schedule.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Downloading a white paper or eBook<\/b><span style=\"font-weight: 400;\">: This is a great CTA if you want to provide more context to your viewer. For instance, you may want to send an introductory video message to a particular prospect, where you discuss one of your company\u2019s products. From there, you can include a CTA that instructs the viewer to download an eBook or white paper that discusses the specific product. It\u2019s another way to provide value and advance the relationship with that particular viewer.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Reply with video<\/b><span style=\"font-weight: 400;\">: Reply with video is a great way for a viewer to engage with your content. Instead of needing to type out a lengthy email, your viewer can record a video of their own. Not only that, but reply with video lets your viewer record a video testimonial. If you are sending a video message to a paying, satisfied customer, you can ask them to reply to your message with a testimonial. While there\u2019s no guarantee that your customer will consent, you can easily ask through this method.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Subscribe<\/b><span style=\"font-weight: 400;\">: Your CTA can let your viewer subscribe to one of your channels. For example, if you want to drive subscribers to your YouTube channel, you can include a CTA that links directly to your YouTube page. It\u2019s another way to provide value to your viewer after they have watched your video message.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Make a purchase<\/b><span style=\"font-weight: 400;\">: Finally, you can include a CTA that lets your viewer make a purchase. Dubb lets your CTA include a link to any web address. This is a great CTA for viewers at the bottom of your sales funnel. That said, no matter the audience, you can include a CTA like this.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just some of the CTAs that you can find on our platform. The bottom line? If you are looking for a recording, editing, and distribution tool that lets you leverage plenty of CTAs, Dubb is your choice.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6647\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAgifoptimized.gif\" alt=\"Dubb's Calls to action buttons\" width=\"640\" height=\"467\" \/><\/p>\n<h3 id=\"dubbs-mobile-app\"><span style=\"font-weight: 400;\">Dubb\u2019s Mobile App<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, I want to discuss Dubb\u2019s mobile app. It is a free app that you can find on <\/span><a href=\"https:\/\/apps.apple.com\/app\/apple-store\/id1229312229\"><span style=\"font-weight: 400;\">iOS<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app\"><span style=\"font-weight: 400;\">Android<\/span><\/a><span style=\"font-weight: 400;\"> devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, Dubb\u2019s mobile app lets you do so many different things. It is an all-in-one video solution that lets you record outstanding video messages wherever you are. Not only that, but you can easily edit video when you are on the go. For instance, in the mobile app, you can splice separate clips together, add emojis and other overlays to your screen, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, Dubb\u2019s mobile app is extremely intuitive. You don\u2019t need to spend hours learning how to use the app before you start recording video messages. You can do so <\/span><i><span style=\"font-weight: 400;\">right now<\/span><\/i><span style=\"font-weight: 400;\"> and be confident that your video messages will look great.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We encourage you to download the app and try it out for yourself. It makes the video messaging creation process much easier and more fun.\u00a0<\/span><\/p>\n<h3 id=\"teleprompter-mode\"><span style=\"font-weight: 400;\">Teleprompter Mode<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Whenever we are creating video messages, it can be all too easy to get off track. We know that we want to discuss an important point, but that may come at the cost of other important points that you want to make. While you may avoid these issues when creating 15 or 30-second video messages, the risk becomes greater when you are creating longer video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb\u2019s teleprompter mode can be a huge asset here. It lets you record video messages from your phone or desktop with the text of your script on your screen. This text can be an individual script or a script that you and your colleagues have created. Whatever script you choose, you can be confident that you are making every single point in your video message. You can impress your viewers with scripts that convey your value proposition, thereby making it more likely that you create video messages that convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are creating a short video message or a longer video message, don\u2019t hesitate to leverage Dubb\u2019s teleprompter mode. It can help you record better video messages and accomplish your sales goals.<\/span><\/p>\n<h3 id=\"custom-branding\"><span style=\"font-weight: 400;\">Custom Branding<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our entire team at Dubb knows the power of customization. Whether you just started a startup or work for a Fortune 500 company, your video content needs to include your branding. And when I say \u201cbranding,\u201d I mean things like your brand\u2019s font, colors, logo, and more. If you don\u2019t include these things in your video content (including video messages), you are missing out on a great opportunity to build your brand. Along with this, you\u2019re foregoing a chance for your viewers to remember your brand. Little things (like your logo appearing on the screen) really matter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb, you have the power to include all sorts of customization and branding on your video messages and video landing pages. They include some of the items listed above (like custom logos and colors). You can even create a video landing page template that includes your branding as you see fit. Then, when you create a video message and upload the content to Dubb, your video message will include that branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s one important point here. If you look at Dubb\u2019s pricing, you will notice that the free version does <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> include custom branding. You will need to invest in Dubb\u2019s Pro or Support Pro plans to leverage custom branding in your video messages. If you opt for Dubb\u2019s free plan, you will notice Dubb\u2019s branding on your content. Keep this point in mind as you are evaluating Dubb and the different pricing tiers.\u00a0<\/span><\/p>\n<h3 id=\"the-playlist-feature\"><span style=\"font-weight: 400;\">The Playlist Feature<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about Dubb\u2019s playlist feature. The playlist feature is an underrated, yet really effective feature when you are sending video messages to your viewers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like any playlist feature, Dubb\u2019s playlist feature lets you create a series of videos that play one after the other. This means that you can provide a different type of value after your audience member views a particular video message. For instance, you may create a video message for a prospect that you just met. In that message, you may express your thanks for the meeting and perhaps highlight something that you discussed in your meeting. From there, you can combine that video message with <\/span><i><span style=\"font-weight: 400;\">another<\/span><\/i><span style=\"font-weight: 400;\"> video that you\u2019ve made in the past. That video can be a more generalized video that discusses your product and the value that you provide to customers. It\u2019s a natural way for your prospect to get that personalized greeting and information from a well-produced video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is just one example, but it shows the power of the playlist feature. It also provides an edge over simply posting your video content to YouTube. Yes, YouTube is an outstanding distribution platform. However, it doesn\u2019t let you select the next video that will play once your viewer is done with your video. In some instances, a <\/span><i><span style=\"font-weight: 400;\">competitor\u2019s<\/span><\/i><span style=\"font-weight: 400;\"> video may automatically play after yours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Dubb\u2019s playlist feature, you get to have much more control over the viewer\u2019s experience. You control the video (or videos) that they see after your initial video message. It keeps the viewer focused on your message and on your product, service, or company.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6607\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/gif-5.gif\" alt=\"Dubb Playlist Feature\" width=\"500\" height=\"281\" \/><\/p>\n<h3 id=\"workflows-and-automation\"><span style=\"font-weight: 400;\">Workflows and Automation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dubb users also get to leverage sophisticated workflows and automation to distribute their video messages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you plan on sending out just one video message from time to time, you could probably do it manually. However, beyond that, you will want to rely on software to automatically distribute your video messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb users get to capitalize on sophisticated workflows and automation to distribute their video messages. These workflows are customizable and you can use them in so many different ways. They are as simple or as complex as you\u2019d like them. For instance, you can use if\/then statements to segment out your audience after they view one of your video messages. If certain audience members clicked on one of your CTAs, you can show them a certain video message. If they haven\u2019t clicked on a CTA, you can send a follow up email or a different video message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What all of this means is that you can design your workflows any way that you\u2019d like. If you want to include a workflow with automations on top of automations, have at it. You can do it on the Dubb platform. However, if you just want to include a few if\/then statements and delegate all of your work to the software, you can do that as well. Whatever you choose, you can be confident that you\u2019ll find the workflows and automation that you expect.\u00a0<\/span><\/p>\n<h3 id=\"pricing\"><span style=\"font-weight: 400;\">Pricing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s talk about pricing. Whenever you are searching for a recording, editing, and distribution tool for your video messages, you certainly want to look at the available features. Features, however, aren\u2019t the only factor that you need to consider. You must also look at pricing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about it: you may find the best video messaging distribution software in the world, but if it is way beyond your budget, it isn\u2019t going to work. The same is true if a piece of software fits nicely within your budget, but if it doesn\u2019t have the features you need, you\u2019ll have to move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I strongly believe that Dubb offers you the perfect mix of features <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> competitive pricing. No matter what your budget is, you\u2019ll find a plan that meets all of your technical and financial needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get a better sense of our pricing, I encourage you to visit our <\/span><a href=\"http:\/\/www.dubb.com\/pricing\"><span style=\"font-weight: 400;\">pricing page<\/span><\/a><span style=\"font-weight: 400;\">. There, you can see that there are two main pricing categories: \u201cSales, Marketing &amp; Comms\u201d and \u201cInternal &amp; Support.\u201d Both categories offer free pricing at the start and offer competitive rates as you take on more features. For instance, the \u201cPro\u201d plan in the Sales, Marketing &amp; Comms category offers plenty of helpful features to subscribers, including unlimited storage and HD videos, a calendar integration, CTAs, portfolio pages, access to Dubb\u2019s CRM system, advanced reporting, and more. That plan comes out to $32 per month if you pay for one year in advance. If you opt for a month-to-month plan, it comes out to $40 per month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once again, head on over to the pricing page to get a sense of our plans. I\u2019m confident that you\u2019ll find a plan that suits you.<\/span><\/p>\n<h2 id=\"getting-started-with-video-messaging-for-sales\"><span style=\"font-weight: 400;\">Getting Started With Video Messaging For Sales<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this post, you have seen how video messaging for sales can be a game-changer for your business. Whether you want to use video messaging to hit a specific sales quota or to bolster your brand in your sector or industry, you can rely on video messaging to hit those goals. While it may feel intimidating to get started, you\u2019ll be glad that you did.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t hesitate to check out Dubb. The team and I are extremely proud of the tools that we have developed for all types of businesses. We\u2019re confident that you\u2019ll find value in them, as they will get you closer to your sales goals.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">To sign up for a free seven-day trial of our paid products, feel free to click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/register\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=video-messaging-for-sales-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,121,104,129,151],"tags":[369,182,238,4,70,69,1427,681,1426],"class_list":["post-9943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-sales","tag-sales-videos","tag-video-messages","tag-video-messaging","tag-video-messaging-for-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Video Messaging for Sales: What You Need to Know<\/title>\n<meta name=\"description\" content=\"Are you searching for a great way to use video messaging for sales? 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