{"id":9750,"date":"2021-05-27T11:04:10","date_gmt":"2021-05-27T18:04:10","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9750"},"modified":"2025-03-04T09:58:29","modified_gmt":"2025-03-04T16:58:29","slug":"podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/","title":{"rendered":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span data-contrast=\"auto\">No matter the product or service that your company is selling, you need to think about public relations. You must come up with a plan to get media attention for your company\u2014both now and in the future. But how can you realistically do that? In this episode of\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><i><span data-contrast=\"auto\">Connection Loop<\/span><\/i><\/a><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\"><a href=\"http:\/\/dubb.com\">Dubb<\/a> founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\">Ruben Dua<\/a><\/span><span data-contrast=\"auto\">\u00a0sat down to discuss public relations with <a href=\"https:\/\/www.linkedin.com\/in\/gary-frisch-swordfish\/\">Gary Frisch<\/a>. In this episode, you\u2019ll hear a variety of insights, including the following:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Journalists\u2019 inboxes are inundated. This is especially true if they decide to publicly release their email addresses. So how can you stand out from the crowd and get your message to your targeted journalists? One great strategy is to find mutual contacts. While that may limit the amount or type of journalists that you initially contact, this is a great way to get closer to your PR goals. After all, public relations is all about relationships and relationship building.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">If you don\u2019t have personal relationships with journalists, another great way to get on their radar is to use creative subject lines. This is a completely free way to stand out in journalists\u2019 inboxes. Granted, this will require some trial and error. It may not work every time. But if you don\u2019t have many relationships with journalists, this can be a good place to start.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">It\u2019s important to recognize that journalists are extremely busy. Not only are they listening to pitches like yours, but they are doing their daily work of reporting. Now, they even have to go one step further and become bloggers, photojournalists, and multimedia journalists. Because of this, you can add value by easing their workload. Whether you are providing a story tagline,\u00a0throughline, or something else, you will gain some significant attention if you provide value in this way.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ultimately, you may need to be patient when pitching to journalists. They may be extremely busy or simply uninterested in your story. If that happens, don\u2019t give up. You need to be tenacious to put on a good public relations marketing campaign. Even if you face some initial failures (which you likely will), don\u2019t give up. Keep at it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Journalists aren\u2019t looking for self-promotional material. If you are solely focusing on what you are doing and the features that you\u2019re providing, you won\u2019t get much traction. Instead of that, focus on a bigger trend that you are part of. By linking your product, company, or service with that trend, you will find it easier to pitch journalists.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:720,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This is a great episode if you are searching for a better way to get publicity for your business. Whether you are trying to pitch a journalist or are trying to prepare for your next major interview, you can learn a lot from this conversation. Enjoy the episode!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><a href=\"https:\/\/www.linkedin.com\/in\/gary-frisch-swordfish\/\">Gary Frisch<\/a> is the president of <a href=\"https:\/\/www.linkedin.com\/company\/swordfish-communications\/\">Swordfish Communications<\/a>. Swordfish Communications is a full-service public relations firm that utilizes best public relations practices to generate great media coverage for its clients. <a href=\"https:\/\/www.linkedin.com\/in\/gary-frisch-swordfish\/\">Gary<\/a> is also a writer and former journalist. Ultimately, <a href=\"https:\/\/www.linkedin.com\/in\/gary-frisch-swordfish\/\">Gary<\/a> has extensive experience in the public relations sector (around 32 years) and has plenty of tips for anyone that is looking to get more out of their public relations work.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Want to learn more from <a href=\"https:\/\/www.linkedin.com\/in\/gary-frisch-swordfish\/\">Gary<\/a> about giving your business the edge with public relations?<\/span><\/p>\n<p>The story continues at <a href=\"http:\/\/dubb.com\">dubb.com<\/a>.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/89wtwhXXzrw?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/Giving-Your-Business-the-Edge-with-Public-Relations-with-Gary-Frisch-e11n695\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/Giving-Your-Business-the-Edge-with-Public-Relations-with-Gary-Frisch-e11n695\">here<\/a>.<\/p>\n<p>Learn more about <a href=\"https:\/\/dubb.com\/register\">Dubb<\/a> at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,334,129],"tags":[369,309,500,182,556,238,336,4,105,335,1419,136],"class_list":["post-9750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-interviews","category-tips","tag-best-practices","tag-blog","tag-business","tag-business-advice","tag-business-development","tag-business-growth","tag-connection-loop","tag-dubb","tag-marketing","tag-podcast","tag-public-relations","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog<\/title>\n<meta name=\"description\" content=\"The World&#039;s First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog\" \/>\n<meta property=\"og:description\" content=\"The World&#039;s First and Only Sales-Focused Video Communication Platform - Close with Video\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-27T18:04:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-04T16:58:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch\",\"datePublished\":\"2021-05-27T18:04:10+00:00\",\"dateModified\":\"2025-03-04T16:58:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg\",\"keywords\":[\"best practices\",\"blog\",\"business\",\"business advice\",\"business development\",\"business growth\",\"connection loop\",\"dubb\",\"marketing\",\"podcast\",\"public relations\",\"tips\"],\"articleSection\":[\"Advice\",\"Business Growth\",\"Interviews\",\"Tips\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\",\"url\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\",\"name\":\"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg\",\"datePublished\":\"2021-05-27T18:04:10+00:00\",\"dateModified\":\"2025-03-04T16:58:29+00:00\",\"description\":\"The World's First and Only Sales-Focused Video Communication Platform - Close with Video\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg\",\"width\":1200,\"height\":630,\"caption\":\"Gary Frisch\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog","description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/","og_locale":"en_US","og_type":"article","og_title":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog","og_description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","og_url":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2021-05-27T18:04:10+00:00","article_modified_time":"2025-03-04T16:58:29+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg","type":"image\/jpeg"}],"author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch","datePublished":"2021-05-27T18:04:10+00:00","dateModified":"2025-03-04T16:58:29+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/"},"wordCount":775,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg","keywords":["best practices","blog","business","business advice","business development","business growth","connection loop","dubb","marketing","podcast","public relations","tips"],"articleSection":["Advice","Business Growth","Interviews","Tips"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/","url":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/","name":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch - Dubb Blog","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg","datePublished":"2021-05-27T18:04:10+00:00","dateModified":"2025-03-04T16:58:29+00:00","description":"The World's First and Only Sales-Focused Video Communication Platform - Close with Video","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4ea26f1c27d289aab564cf960532d8fc.jpg","width":1200,"height":630,"caption":"Gary Frisch"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/podcast-giving-your-business-the-edge-with-public-relations-with-gary-frisch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Podcast: Giving Your Business the Edge with Public Relations with Gary Frisch"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/9750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=9750"}],"version-history":[{"count":6,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/9750\/revisions"}],"predecessor-version":[{"id":14267,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/9750\/revisions\/14267"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/9752"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=9750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=9750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=9750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}