{"id":9698,"date":"2021-05-17T09:41:42","date_gmt":"2021-05-17T16:41:42","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9698"},"modified":"2024-07-03T21:51:54","modified_gmt":"2024-07-04T04:51:54","slug":"ultimate-guide-to-company-culture-video","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/ultimate-guide-to-company-culture-video\/","title":{"rendered":"The Ultimate Guide To Producing A Company Culture Video"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1310.4px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=ultimate-guide-to-company-culture-video\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever looked at someone\u2019s profile on a dating site\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or the Facebook profile of a random stranger\u2019s friend request, you can pretty much tell almost immediately if it\u2019s going to be a yes or no.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It all depends on the vibe they give off.<\/span><\/p>\n<p><img decoding=\"async\" class=\" wp-image-9712 aligncenter\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Approve.gif\" alt=\"company culture approval\" width=\"362\" height=\"453\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the business world, both B2B and B2C, a company\u2019s culture and values are the \u201cvibe\u201d they give off. And one of the best ways this is portrayed is through a company culture video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether they\u2019re called company culture videos or corporate videos, they\u2019re the windows to your organization\u2019s soul. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In just a minute, your company culture gives people the entire gist of your values, what it\u2019s like to work in your organization, and the overall vibe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So for businesses that care about their perception of their brand, it\u2019s important to get their corporate video done right.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll provide an all-encompassing rundown of company culture videos \u2014 including some tips to create yours and examples of what good ones look like. If you stick around to the end, you\u2019ll leave with actionable tips to create your own amazing company culture video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dive right in!<\/span><\/p>\n<h2><strong>What are company culture videos?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">First things first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are company culture videos anyways?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned above, company culture videos capture not only your employee working experience but your core values and personality as well. It tells your brand story and gives people \u2014 partners, potential employees, and customers \u2014 what it\u2019s like to work for in your organization.<\/span><\/p>\n<h2>Do you even need a company culture video?<\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019re on the same page with company culture videos, you\u2019re most likely wondering if they\u2019re really important and if you need them at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The short answer is yes, they\u2019re essential for businesses and you most likely need them. But ultimately it depends on your needs. Here are some reasons why;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a study carried out by Delloite, they found that <\/span><b>\u201c94% of executives and 88% of employees believe a distinct workplace culture is important to business success.\u201d<\/b><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Set clear expectations<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Videos that highlight your company culture helps set expectations and make it easier for potential hires to decide if you\u2019re a good fit. When people watch your company culture video, they get to decide if they align with your brand values and if it\u2019s a place they\u2019d like to work at.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Better employee engagement<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">83% of executives and 84% of employees rank having engaged and motivated employees as the top factor that substantially contributes to a company\u2019s success.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Reduced Turnover<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is somewhat tied to setting clear expectations. When the workplace culture in your organization resonates with a potential employee, they\u2019re more likely to stick for long periods of time. This is because they already know what to expect and are better suited to adapt and fit in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, if part of your organization\u2019s component is speed and you onboard an employee that doesn\u2019t thrive in a fast-paced environment, there might be issues in the nearest future. It\u2019s only a matter of time before it becomes clear the relationship isn\u2019t working.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way around it is the employee pushing themselves to adapt by stepping out of their comfort zone.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Increased productivity and performance<\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, there is a correlation between employees who say they are \u201chappy at work\u201d and feel \u201cvalued by [their] company\u201d and those who say their organization has a clearly articulated and lived culture.\u00a0<\/span><\/p>\n<h2><strong>Types of company culture videos<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">So far we\u2019ve gone over what company culture videos are and why they\u2019re important. But as mentioned earlier, the benefits depend on your needs. There\u2019s no one-size-fits-all \u201ckind\u201d of culture video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, let\u2019s briefly look at the different approaches most businesses use to handle corporate video production;<\/span><\/p>\n<h3><b>1. About us<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When was the last time you read the \u201cAbout us\u201d on a business\u2019 website?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeah, you\u2019re not alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Almost everyone has an about us page but words do not do justice to your brand story. Videos, on the other hand, can help you really connect with your audience and communicate in ways words can\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These kinds of corporate videos are a great way to<\/span><span style=\"font-weight: 400;\"> share your organization\u2019s origin story, unique accomplishments\/awards, or impressive statistics.\u00a0<\/span><\/p>\n<h3><b>2. Workplace culture<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In this case, the goal is to give people a sneak peek <\/span><i><span style=\"font-weight: 400;\">[and show off ;)]<\/span><\/i><span style=\"font-weight: 400;\"> at what a typical day is like at your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos like these are a good way for potential Not reserved for only potential employees \u2014 your prospects may also want to know about your workplace culture before deciding whether to work with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Example: \u201ca day in the life\u201d videos, where you showcase one day at your office.<\/span><\/p>\n<h3><b>3. Holiday<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Holiday videos can inspire loads of engagement and exposure. Some examples include; w<\/span><span style=\"font-weight: 400;\">inter holidays, Halloween, Mother\u2019s Day, Father\u2019s Day, and a couple more.<\/span><\/p>\n<h3><b>4. Recruitment<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Recruiting videos encourage the right people to apply by showing what it\u2019s like to work at your company.<\/span><\/p>\n<h2><strong>What to consider when creating company culture videos<\/strong><\/h2>\n<p>Before we go over the steps of creating your video, it&#8217;s important to keep some things in mind. Think of it as a checklist to make sure you&#8217;re on the right track.<\/p>\n<h3><strong>Plan the format<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you write even one letter of your script, you need to be clear on what style of video you\u2019re going to produce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will largely depend on your audience and your goals. You need to produce a video that will resonate with your viewers as much as possible. It could be a 2D or 3D animation, a live-action, or a talking head style.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9714\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Plan.gif\" alt=\"company culture plan\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Whatever format you decide to use, bear in mind that the goal should be to communicate your message clearly.<\/span><\/p>\n<h3><strong>What you want to include<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another important thing you should be clear on is what you want to include in the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing you want is to have a lot of distracting elements in your video that end up confusing your audience. You risk getting comments like these on your video;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9704\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1.png\" alt=\"Zendesk's old company culture video\" width=\"556\" height=\"318\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1-200x114.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1-300x172.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1-400x229.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1-600x343.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-1.png 701w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Or these\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9705\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2.png\" alt=\"Zendesk's old company culture video\" width=\"675\" height=\"117\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2-200x35.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2-300x52.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2-400x69.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2-600x104.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2-669x117.png 669w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-2.png 675w\" sizes=\"(max-width: 675px) 100vw, 675px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(21 people agree?)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And these too\u2026<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9706\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3.png\" alt=\"Zendesk's old company culture video\" width=\"704\" height=\"117\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3-200x33.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3-300x50.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3-400x66.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3-600x100.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3-700x117.png 700w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Zendesk-company-3.png 704w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Yikes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So be sure to answer these questions clearly<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Why do you do what you do?\u00a0<\/span><\/li>\n<li aria-level=\"2\">What makes your company unique?<\/li>\n<li aria-level=\"2\"><span style=\"font-weight: 400;\">Why do your loyal customers love you?<\/span><\/li>\n<\/ul>\n<h3><strong>Length of the video<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no point in making your company culture video unnecessarily long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one wants to spend 10 or more minutes of their time watching a video about a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0The ideal length would be somewhere between 1:30 seconds and 3 minutes. <\/span>So keep it short and try as much as possible not to exceed 4 minutes.<\/p>\n<h2><strong>How to produce an awesome company culture video<\/strong><\/h2>\n<p>If you&#8217;re sold on the idea of having a company culture video (which I hope you are), you&#8217;re probably wondering what it would take to create one.<\/p>\n<p>What stops most people from getting started is the false belief that these videos are too expensive or take a lot of time to produce.<\/p>\n<p>These are common misconceptions about video marketing like the cost of production, time, low ROI, and lots more. <a href=\"https:\/\/dubb.com\/blog\/b2b-video-marketing-myths-debunked\/\">And in this article, we picked the common ones and cleared the air on those.<\/a><\/p>\n<p>So here&#8217;s how to produce your company culture video;<\/p>\n<h3><span style=\"font-weight: 400;\">1. <strong>Write down your goals<\/strong><\/span><\/h3>\n<p>Before you do anything at all, you need to be clear on what you aim to achieve, the message you&#8217;re trying to pass, and who you&#8217;re trying to reach. Be sure to answer important questions\u00a0like;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Your budget for the video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Company size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Core values<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>2. Draft a script and review it with your team<\/strong><\/h3>\n<p>This is where you sketch out your ideas and fine-tune them. Write a short script and outline if needed, and then share it with your team. Be sure to keep it simple and ensure that the message is clear.<\/p>\n<p>Once everyone is on the same page, it&#8217;s time to bring your thoughts to life.<\/p>\n<h3><strong>3. Practice a few times<\/strong><\/h3>\n<p>Not everyone is going to get it right in the first, second, or even fifth attempt. Be sure to have fun while at it and make sure no one is feeling pressured.<\/p>\n<p>Once everyone has a good grasp of their roles, it&#8217;s time to shoot.<\/p>\n<h3><strong>4. Record the video<\/strong><\/h3>\n<p>There are two ways you can do this.<\/p>\n<p>You can either hire a videographer or produce your video in-house to save cost. If you&#8217;d like to go this route, you don&#8217;t need expensive gear at all.<\/p>\n<p><span style=\"font-weight: 400;\">Employees can quickly record videos on their phones with the Dubb mobile app \u2014 then each clip will be edited and merged. It&#8217;s a quick and easy process.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8636\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Mobile-App-1.gif\" alt=\"Dubb Mobile App\" width=\"501\" height=\"282\" \/><\/p>\n<p>The goal here is to be\u00a0<span style=\"font-weight: 400;\">real and authentic.<\/span><\/p>\n<p>Remember, not everyone might be comfortable in front of the camera, so you need to reassure everyone that there&#8217;s no pressure.<\/p>\n<p>So relax and have fun while at it and if possible, t<span style=\"font-weight: 400;\">ry to include some level of humor.<\/span><\/p>\n<h3><strong>5. Edit and refine<\/strong><\/h3>\n<p>Finally, it&#8217;s time to polish it up.<\/p>\n<p>Once you&#8217;ve finished recording, you can hire a video editor, or assign your in-house team to clean it up.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9271\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-App-2.gif\" alt=\"company culture video editing\" width=\"597\" height=\"334\" \/><\/p>\n<p>The aim isn&#8217;t to make it glossy and boring, the goal is to cut out any errors and make sure the video follows the script.<\/p>\n<h2><strong>Do\u2019s a.k.a Best practices<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tell a story<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are a couple of angles to tell a story through your video. Pick a specific angle like;\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">The experience of the very first hire<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Set it around a specific event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">A normal workday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Through the eyes of the CEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Talk about how the company started and its vision.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Inject some humor<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Who doesn&#8217;t loves a good laugh once in a while?<\/span><\/p>\n<p>Remember, the point is to appeal to the viewer\u2019s emotions while being authentic. So feel free to include bloopers or do something silly.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9660\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/5-Dubb-Team.gif\" alt=\"Dubb company culture video\" width=\"647\" height=\"362\" \/><\/p>\n<p>When you get your audience to laugh, they&#8217;ll lower their guard and it&#8217;s a reminder that we&#8217;re humans.<\/p>\n<ul>\n<li><span style=\"font-weight: 700 !important;\">Show don&#8217;t tell<\/span><\/li>\n<\/ul>\n<p>Instead of telling viewers about specific benefits, opportunities, or the fun stuff you do after work, show them.\u00a0Give room for the viewer to picture themselves going through the experience.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Show a positive work environment and culture<\/strong><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Show opportunity for employee and company growth<\/strong><\/li>\n<\/ul>\n<h2><strong>Don\u2019ts a.k.a Some Things to Avoid<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\"><strong>Avoid distracting scenes<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t try to fit everything into one short video, you&#8217;ll end up not saying anything in particular. Pick an angle and stick to it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9713\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Confused.gif\" alt=\"confused\" width=\"480\" height=\"270\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Avoid trying to sell in the video<\/strong><\/li>\n<\/ul>\n<p>Please, and please, avoid talking about your services or the features of your product in your company culture video. The goal of the video is to show your culture, and not to make a sale.<span style=\"font-weight: 400;\">\u00a0Avoid giving reasons why prospects should buy your product.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Don&#8217;t focus too much on perks.\u00a0<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Instead of focusing on the benefits and perks of working in your organization, try to communicate a healthy culture and work-life balance.<\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;\"><strong>Telling too many stories or N<\/strong><\/span><span style=\"font-weight: 400;\"><strong>ot telling a story<\/strong>.<\/span><\/h3>\n<\/li>\n<\/ul>\n<h2><strong>What Does A Good Company Culture Video Look Like?<\/strong><\/h2>\n<p>If you need some inspiration, here are some companies that nailed their culture videos.<\/p>\n<h3><strong>1. <a href=\"http:\/\/www.asana.com\">Asana<\/a><\/strong><\/h3>\n<div class=\"video-shortcode\"><iframe title=\"Asana is one of Fortune&#039;s Best Workplaces!\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/h9ktKkS_6J8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Asana&#8217;s mission is to help humanity thrive by enabling the world\u2019s teams to work together effortlessly.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>2. <a href=\"http:\/\/www.hubspot.com\">HubSpot<\/a><\/strong>\u00a0<\/span><\/h3>\n<div class=\"video-shortcode\"><iframe title=\"HubSpot&#039;s Company Culture\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/af6CaepZHVQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h3><span style=\"font-weight: 400;\"><strong>3. <a href=\"http:\/\/www.netflix.com\">Netflix<\/a><\/strong>\u00a0<\/span><\/h3>\n<div class=\"video-shortcode\"><iframe title=\"Reed Hasting&#039;s Top 5 Lessons Learned Being CEO of Netflix\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/BH-Dq50Cz8Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Reed Hastings, Co-CEO of Netflix, shares his top 5 Lessons Learned over the years.<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>4. <a href=\"http:\/\/www.activecampaign.com\">ActiveCampaign<\/a><\/strong>\u00a0<\/span><\/h3>\n<div class=\"video-shortcode\"><iframe title=\"Life at ActiveCampaign\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/Rl3wnQHQyts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>ActiveCampaign was built to give growing businesses the tools they need to compete with even much larger companies.<\/p>\n<h3><strong>5. <a href=\"http:\/\/www.zendesk.com\">Zendesk<\/a><\/strong><\/h3>\n<div class=\"video-shortcode\"><iframe title=\"This is Zendesk\" width=\"1260\" height=\"709\" src=\"https:\/\/www.youtube.com\/embed\/l0uaSU6IVN4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p>Zendesk is a service-first CRM company that builds software designed to improve customer relationships.<\/p>\n<h2><strong>Where to use and share your company culture video<\/strong><\/h2>\n<p>After producing your awesome video, it&#8217;s time to share it with the world. It&#8217;s important to note that some channels are better suited for a particular kind of culture video. Here are some great channels;<\/p>\n<h3><span style=\"font-weight: 400;\"><strong>1. Website and Blog<\/strong><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your website is a great place to share your culture video. The &#8220;About us&#8221; or &#8220;homepage&#8221; section would be great for the &#8220;origin-story-style&#8221; of video as it shows. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, a &#8220;recruitment&#8221; or &#8220;workplace&#8221; style video would fit in the c<\/span><span style=\"font-weight: 400;\">areer page or blog.<\/span><\/p>\n<h3><strong>2. Social media<\/strong><\/h3>\n<p>If your company culture video is part of a recruiting campaign, then it would make sense to share them on social media. Channels like LinkedIn, Twitter, and even Facebook are good places to start.<\/p>\n<h3><strong>3. Email newsletter<\/strong><\/h3>\n<p>Your email list is a great opportunity to share your culture with current and potential customers.<\/p>\n<h2><strong>Ready to create your company culture video?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whew! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve gone over what culture videos are and why they&#8217;re important. At this point, you have <\/span>actionable tips and a checklist and to start producing yours.<\/p>\n<p>Most businesses drag feet or put off video production because they think they&#8217;re too expensive or complicated, which is false.<\/p>\n<p>Dubb makes it easy to record, edit, and share awesome videos from your phone or computer. If you&#8217;d like to see why 40,000 business professionals are using Dubb to create powerful videos, <a href=\"http:\/\/dubb.com\/register\">feel free to grab a free account here. No credit card required.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=ultimate-guide-to-company-culture-video\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":2,"featured_media":9712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,129,7,151],"tags":[],"class_list":["post-9698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-tips","category-tutorials","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Ultimate Guide To Producing A Company Culture Video - Dubb Blog<\/title>\n<meta name=\"description\" content=\"Your company culture video tells people what it\u2019s like to work in your organization. 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