{"id":9607,"date":"2021-04-24T05:54:42","date_gmt":"2021-04-24T12:54:42","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9607"},"modified":"2024-07-03T21:46:19","modified_gmt":"2024-07-04T04:46:19","slug":"the-one-strategy-every-sales-leader-should-know","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/the-one-strategy-every-sales-leader-should-know\/","title":{"rendered":"The One Strategy Every Sales Leader Should Know!"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-one-strategy-every-sales-leader-should-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been searching for that one sales strategy that every sales leader like you should know? One of the best things about sales is that you get to develop strong, long-term relationships with customers and prospects. That being said, there is a long path to reaching out to that initial prospect to having him or her sign on the dotted line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I want to share the one strategy that every sales leader should know. Whether you are a sales leader at a small company or a sales manager at a much larger one, you can rely on this strategy to help you accomplish your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That sales strategy? <\/span><b>It comes down to video communication<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9172\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-for-Software-Sales.gif\" alt=\"Video for Software Sales\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Why Video Communication is So Important<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=the-one-strategy-every-sales-leader-should-know\">Dubb<\/a>, we are true believers in the power of video. Video communication isn\u2019t exactly new, yet it continues to provide massive value to small and large businesses alike.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many benefits to video communication. Having said this, I think that one of the most important is that video communication helps us feel people\u2019s personalities. <\/span><b><i>We can feel their presence\u2014even if we aren\u2019t in the same room with them<\/i><\/b><span style=\"font-weight: 400;\">. Even as we were under lockdown or quarantine, video communication let us make those connections with prospects, customers, friends, and colleagues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An example is helpful here. Let\u2019s say that you are trying to build interest in a new product or service. The initial launch was good, but you want to sustain the momentum in your niche or target market. One extremely effective way to sustain (or perhaps accelerate) that momentum is to create video testimonials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video testimonials are so impactful because you are taking a customer\u2019s positive opinion about your product or service and sharing it with the rest of the world. Prospects that are interested in your product or service can actually see that individual raving about their experience. Even if the video is only 30 or 60 seconds, viewers can actually feel the customer\u2019s presence. They can tell that the customer genuinely feels that the product or service created value in their life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies have shown that testimonials can <\/span><a href=\"https:\/\/boast.io\/20-statistics-about-using-testimonials-in-marketing\/\"><span style=\"font-weight: 400;\">go a long way<\/span><\/a><span style=\"font-weight: 400;\"> in helping businesses generate more sales. However, not all testimonials are alike. While text testimonials can generate some of those positive feelings toward your product or service, video testimonials can be much more effective. Not only can you actually see the person talking about the product or service, but you can achieve these benefits <\/span><i><span style=\"font-weight: 400;\">at scale<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video testimonials are just one example of the power of video communication. In the end, it lets us build deeper personal relationships with virtually anyone. Especially now, nearly all of us are struggling to have some of that human-to-human contact. As lockdowns are easing and we seem to be getting closer to a sense of normalcy, we are still looking for those heartfelt human connections that make life worth living.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beauty of video communication is that you can experience that feeling\u2014wherever you are. Through our laptops, tablets, and cell phones, we can feel others\u2019 personalities and preferences. It lets us build deeper, better, and more meaningful relationships.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8617\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Develop-Relationships.gif\" alt=\"Develop Relationships\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Applying Video Communication to Sales<\/span><\/h2>\n<p><b><i>This entire discussion is especially important in the sales context<\/i><\/b><span style=\"font-weight: 400;\">. No matter what product or service that you are selling, you must create a positive relationship with your prospect. At a minimum, it has to be a positive short-term relationship, but the real key is making it into a positive long-term relationship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you could attend your fair share of coffee meetings and keep in touch with those customers over the holidays, video communication lets you create\u2014and strengthen\u2014those relationships from the comfort of your home or office. During Covid-19, ambitious sales professionals were leveraging the power of video to maintain (and even build) relationships. They were able to not only maintain those working relationships, but they could check in on prospects and clients as they were experiencing the difficult days of the pandemic. Even if they weren\u2019t generating sales right at that moment, they were creating relationships that could pay off tenfold into the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we have seen the powerful effects of video in a sales context. Not only do you get to build closer relationships with prospects and customers, but you get to build a strong reputation in your sector or industry. In fact, we have found that people who dive into video end up leveraging video throughout their entire sales process. From building general brand awareness of their product or service to helping a key prospect across the finish line, these individuals and companies embrace the power of video. They even choose to rely on video when communicating with their teams.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you incorporate this one strategy that every sales leader should know? While the nuances will depend on your individual company, there are some best practices to keep in mind here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, <\/span><b><i>focus on your audience<\/i><\/b><span style=\"font-weight: 400;\">. This is the key to making any kind of content, but it is especially important when you are creating video content. While it is always fun to make content around what interests us or our colleagues, you will find much more success by being laser-focused on your audience\u2019s wants and needs. In some instances, they may want to hear more functional content about your product or service. In other circumstances, they may just want to be entertained. Whatever the case may be, you need to hone in on the needs and deliver content that meets those needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, video lets you find your audience\u2019s concerns and limits. This is true even on a one-to-one level. It is through this communication where you can say, \u201cOh, we can solve that audience member\u2019s problem by, for instance, slowly introducing him or her to our technology through a demo.\u201d That can be the difference between successfully signing on that client or losing him or her to one of your rivals. If you are focused on your audience\u2014both when creating your video content and when interacting with them <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> creating that video content\u2014you will be much more likely to accomplish your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From focusing on your audience, <\/span><b><i>it is critical to be yourself<\/i><\/b><span style=\"font-weight: 400;\">. It\u2019s a key aspect of this one strategy that every sales leader should know. In the world of creating and marketing video content, it\u2019s all too easy to think that you need to put on a persona or some sort of mask to get the results that you want.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Be-True-Break-Through.gif\" alt=\"Be True Break Through\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Some of this may come from comparing ourselves with others. Logging onto social media, we are inundated with stories of competitors or other business luminaries that are creating high-converting video content. Seeing these sleek, \u201cprofessional\u201d videos can be discouraging. It can hurt our confidence\u2014especially if we have minimal resources or are starting out with video marketing for the first time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be a deeply personal challenge. Underlying insecurities may come into play. Having said this, being yourself is the best antidote. We are living in an era where <\/span><i><span style=\"font-weight: 400;\">anyone<\/span><\/i><span style=\"font-weight: 400;\"> can make high-quality video content for your audience. Better yet, you don\u2019t need an expansive budget to do so. All you really need is a camera, some software, and your charming self.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It always comes back to personal development. It\u2019s about looking inside of yourself, understanding that you can bring a significant amount of skills and knowledge to the world, and then taking action. Even though it may be easier said than done, you should rest assured that being yourself and embracing what makes you <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> is a great formula to success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next,<\/span><b><i> it is important to start small<\/i><\/b><span style=\"font-weight: 400;\">. Oftentimes, we have huge goals. We want to appear on the cover of <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\"> or we want our startup to reach unicorn status. There\u2019s nothing inherently wrong with this, but sometimes these daunting goals can cause us to freeze up. We want to get from point A to point B, but even making some incremental progress can seem intimidating. For example, we want to call 50 people or shoot 50 videos in one day. Even though we think we can do it, when we actually start to do it, our sense of optimism quickly fades.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One great antidote to this is to start small\u2014especially with your video marketing work. You don\u2019t need to start creating super long or exquisite pieces of video content to get benefits from it. Instead of that, you can simply take out your phone, share your thoughts on whatever you want, and then distribute that video to your audience. Start with one video or one call and then go from there. You need to stay patient and give yourself the time to learn how to use these tools and use them properly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So ultimately, give yourself a goal that is realistic. Try to find some progress that is small and achievable in the first week. For instance, that short-term goal can be that you will shoot five video messages per day. Those video messages can be 15 or 30 seconds long. Having a small, short-term, and achievable goal on your calendar is a great idea. It can help you leverage this one strategy that every sales leader should know.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, <\/span><b><i>make sure that you are properly pitching the value of video communication<\/i><\/b><span style=\"font-weight: 400;\">. Even if you believe in the power of video, you are going to need your colleagues to believe it as well. This is also true if you are the CEO or are a sales leader in your company. While you can force your direct reports and colleagues to adopt video, you will get much better results if they have also bought in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are a sales leader, make sure that you are emphasizing how video can help you and your team meet their goals. Explain how video lets you build better relationships with your prospects and how it can make you more productive. For instance, one of the underrated aspects of video content is that it can be used <\/span><b><i>internally<\/i><\/b><span style=\"font-weight: 400;\">. You may have 70 awesome sales videos in your library. When you are bringing on a new hire in your sales department, you can show those 70 sales videos to him or her. Those sales videos can provide some outstanding examples of what your new hires should do in their new roles. Your training can be much quicker and much more effective.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are the CEO or a new hire, think about how you can incorporate video into the sales process. If you find a technology that solves a key problem in your sales process, don\u2019t hesitate to pitch it to your colleagues. Even though you may not be successful every time, getting in the habit of discussing the benefits of video technology will pay off in spades.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Take Advantage of Dubb<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So as you can see, the one strategy that every sales leader should know centers on the power of video. Video can be just the thing that your team needs to accomplish your sales and marketing goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to better leverage video communication in your daily sales work, I highly encourage you to check out Dubb. While I may be biased, I believe that Dubb can offer you an outstanding way to capitalize on this sales strategy and generate more sales. Ultimately, at Dubb, we empower organizations to easily send videos that get results.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9224\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Rocketship.gif\" alt=\"Rocketship\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How so? You can click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to view all of the features that Dubb has to offer. That said, here are some of the more prominent features that you can find on the Dubb platform.<\/span><b><\/b><\/p>\n<ul>\n<li><b>The Dubb Mobile App<\/b><span style=\"font-weight: 400;\">: Available on both <\/span><a href=\"https:\/\/apps.apple.com\/us\/app\/dubb-video-crm\/id1229312229\"><span style=\"font-weight: 400;\">iOS<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app&amp;hl=en_US&amp;gl=US\"><span style=\"font-weight: 400;\">Android<\/span><\/a><span style=\"font-weight: 400;\"> devices, the Dubb mobile app lets you record and edit outstanding video content away from your desk. With many different editing features and easy uploading to the Dubb platform, you can use the Dubb mobile app to create awesome video content and distribute it to your audience.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Dubb Video Landing Pages<\/b><span style=\"font-weight: 400;\">: Video landing pages are so powerful because they are a central hub for your video content. Dubb automatically gives you a video landing page for every video and you\u2019re able to customize that page as you see fit.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Calls to Action<\/b><span style=\"font-weight: 400;\">: On your Dubb video landing pages, you can take advantage of many calls to action. These calls to action can help you move prospects down your sales funnel, thereby increasing your odds of generating more sales. Some of the calls to action that you can leverage include completing a form, scheduling a call on your calendar, or even reaching out to your company via Facebook Messenger.<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Plenty of Integrations<\/b><span style=\"font-weight: 400;\">: By becoming a Dubb user, you get to use a wealth of integrations. Whether you are working in your favorite CRM, social media platform, or email client, you can easily access Dubb\u2019s many features.\u00a0<\/span><\/li>\n<li><b>Detailed Analytics<\/b><span style=\"font-weight: 400;\">: Dubb gives you granular data about your videos\u2019 performance. Whether you want to get a general sense of how a video is doing or whether a specific prospect has watched some (or all) of a video, you can do so with Dubb.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just some of the features that you\u2019ll find on our platform. We are always adding new features as well. The bottom line? We are obsessed with video marketing and want to help you get the most out of it for your business.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Taking Advantage of This Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, this one strategy that every sales leader should know is all about connecting with others through the power of video. Video can do so many things\u2014whether it is staying in touch with an important customer, showing a new prospect how you can offer value, or simply updating your audience on key changes in your sector or industry.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever a new piece of technology comes out, leaders are able to adapt and leverage the opportunities from that new technology. Better yet, they do it first. When something happens, they are one step ahead of the game. If you aren\u2019t already, I encourage you to be like those leaders and take advantage of video today.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you would like to learn more about Dubb, don\u2019t hesitate to <\/span><\/i><a href=\"http:\/\/www.dubb.com\/contact\"><i><span style=\"font-weight: 400;\">contact us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. You can also click <\/span><\/i><a href=\"http:\/\/www.dubb.com\/register\"><i><span style=\"font-weight: 400;\">here<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for a free seven-day trial of our paid plans.\u00a0<\/span><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=the-one-strategy-every-sales-leader-should-know\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,121,104,129,151],"tags":[369,182,238,4,1375,30,421,33,32],"class_list":["post-9607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-sales-strategy","tag-video","tag-video-communication","tag-video-for-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The One Strategy Every Sales Leader Should Know!<\/title>\n<meta name=\"description\" content=\"Are you looking for the one strategy that every sales leader should know? 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