{"id":9578,"date":"2021-04-19T11:35:24","date_gmt":"2021-04-19T18:35:24","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9578"},"modified":"2024-07-03T21:47:08","modified_gmt":"2024-07-04T04:47:08","slug":"b2b-video-marketing-myths-debunked","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/b2b-video-marketing-myths-debunked\/","title":{"rendered":"B2B Video Marketing: 9 Myths Debunked With Actionable Tips"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=b2b-video-marketing-myths-debunked\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve most likely heard it a couple of times \u2014 \u201cVideos are taking over.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re being shared everywhere; Facebook, Instagram, TikTok, and almost every social platform you can think of. This trend isn\u2019t limited to regular social media though, businesses are hopping on too. B2B video marketing is growing rapidly. In fact, more businesses \u2014 ranging from small startups to large enterprises \u2014 are now using videos to improve their marketing and sales efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, it seems not everyone has gotten on the train yet. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are still businesses that are dragging their feet when it comes to video marketing for several reasons.<\/span> As we\u2019ll see, these reasons that are holding them back are false and just misconceptions.<\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll go over the importance of videos in marketing and sales, and the common false beliefs that stop businesses from taking action.<\/span><\/p>\n<h2><b>Why are videos important for marketing and sales?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before we dive into the list, why are videos so important?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s all the hype around videos, anyways?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Well, the short answer to that question is that videos are powerful and generate massive results for sales and marketing (both online and offline). And here are some cold, hard statistics to prove it;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"aligncenter wp-image-9583\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750.png\" alt=\"\" width=\"388\" height=\"619\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-188x300.png 188w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-200x319.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-400x638.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-600x956.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-643x1024.png 643w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750-768x1224.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Video-marketing-STATISTICS-e1618598832750.png 800w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\">A recent report by Wyzowl<\/a> shows that as of 2021, 86% of marketing professionals use video as a marketing tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, <a href=\"https:\/\/optinmonster.com\/video-marketing-statistics-what-you-must-know\/\">according to Optinmonster<\/a>, video marketers get 66% more qualified leads every year and up to 54% boost in brand awareness. Additionally, <a href=\"https:\/\/animoto.com\/blog\/business\/2018-social-video-marketer-trends\/\">93% of marketers<\/a> say they\u2019ve landed a new customer thanks to a video on social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We could go on and on, but these stats just drive home the point. Videos are essential for marketing and they\u2019re effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, let\u2019s talk about some common B2B video marketing myths;<\/span><\/p>\n<h3><b>1. B2B Video Marketing is Expensive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">$15,000,000.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">That\u2019s roughly <a href=\"https:\/\/www.seattletimes.com\/business\/amazon\/amazon-rolls-out-celebs-for-90-second-alexa-super-bowl-commercial\/\">how much Amazon paid<\/a> for a 90-second commercial during the 2018 Superbowl. It\u2019s an insane amount of money that most businesses cannot budget for marketing, let alone for videos exclusively. And thankfully, you don\u2019t need to.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the common reasons businesses have for not incorporating videos in their marketing and sales strategy is the perceived cost. There\u2019s the false belief that good videos cost a lot of money to produce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But most companies spend less than 10% of their marketing budget on videos \u2014 yet, <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\">8 out of 10 marketers<\/a>\u00a0say video has helped them generate leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nowadays, it\u2019s possible to create high-quality videos that actually get results \u2014 using free or inexpensive tools. For starters, your iPhone has a pretty decent camera, so you might not have to invest in expensive gear while starting out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also a ton of free screen recorders out there (even though some have limitations). But with Dubb, you\u2019ll get a suite of creation tools to help you<a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=b2b-video-marketing-myths-debunked\"> record and edit high-quality webcam or screen videos<\/a> on a budget.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6123 \" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1.png\" alt=\"Dubb Chrome Extension\" width=\"407\" height=\"612\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-199x300.png 199w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-200x301.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-400x602.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-600x903.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1-681x1024.png 681w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/1-Dubb-Chrome-Extension-1.png 702w\" sizes=\"(max-width: 407px) 100vw, 407px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">By creating videos and putting the content out there, you\u2019re effectively cloning yourself. And when your prospects watch, it\u2019s the next best thing to seeing you. So you\u2019re minimizing input and getting maximum output.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you compare the benefits of using videos in your marketing to the minimal cost of producing them, it\u2019s clear that <strong>you cannot afford not to do videos.<\/strong><\/span><\/p>\n<h3><b>2. We Don\u2019t Have Time to Create Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Time is money, right?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">True. We all have 8 hours each day to get a ton of things done, but it seems like it\u2019s just not enough. So it\u2019s important to focus on tasks we can complete within a short period of time \u2014 and for most businesses, shooting complex videos isn\u2019t one of those things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s understandable to think that videos take a lot of time to produce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But unless you\u2019re shooting a Coca-cola or BMW ad campaign, you don\u2019t need to spend weeks or even days to produce videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to technology, it\u2019s possible to create solid videos within a short period of time. With the Dubb mobile app or Chrome extension, you can record, edit, and share personalized videos in minutes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8636\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Mobile-App-1.gif\" alt=\"Dubb Mobile App\" width=\"516\" height=\"290\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In fact, if you speak faster than you type \u2014 which most people do \u2014 then you can produce a good video in the time it would take to compose a text. So time shouldn\u2019t hold you back from including videos in your marketing.<\/span><\/p>\n<h3><b>3. We Need Actors for Our Videos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This is another common myth that stops businesses from creating videos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the big sharks have no problem hiring actors (that don\u2019t come cheap, by the way) for videos, small and medium businesses on the other hand can\u2019t afford them. It may seem like a disadvantage but this is not an issue at all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses don\u2019t need to hire actors. Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <a href=\"https:\/\/www.fastcompany.com\/3002249\/story-behind-stuff-consumers-growing-interest-real-products\">Fast Company<\/a>, most consumers prefer authenticity to fake stuff. This means that you and your in-house team are in a better position to appear in videos compared to someone else. After all, you know your product better than anyone else. A Third-party will need to be trained, follow a script, learn about your business enough to not make mistakes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-4577\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team.jpg\" alt=\"video marketing\" width=\"525\" height=\"295\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-200x113.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-300x169.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-400x225.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-600x338.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-768x432.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-800x450.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team-1024x576.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-marketing-dubb-team.jpg 1200w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So instead of putting off creating videos because actors aren\u2019t available, consider working with your team to get it done yourself. It\u2019s easier, less expensive, and you\u2019ll get better results. The goal of using videos is to connect with your prospects and customers, so it\u2019s best you keep it real. It\u2019s an opportunity to showcase yourself, your co-workers, and your overall culture.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to bear in mind that not everyone on your team will be comfortable in front of the camera, though. So try to encourage everyone to be their selves and feel relaxed.<\/span><\/p>\n<h3><b>4. We Need a Professional to Produce Video<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you think businesses using videos in their marketing have a team of professional videographers, then think again.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">One of the biggest B2B video marketing myths is the idea that you need professionals to get it done. That couldn\u2019t be farther from the truth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to be an expert or have experience before producing high-quality videos. And you certainly don\u2019t need to hire Steven Speilberg either. All you need is your team and the resources you have available.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it\u2019s nice to keep things neat and decent, but the quality of your videos doesn\u2019t matter as much as the content. If you have something valuable to share, you should share it with your prospects and customers.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-2713\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel.jpg\" alt=\"video marketing funnel\" width=\"564\" height=\"340\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-200x121.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-300x181.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-400x241.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-600x362.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-768x463.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-800x482.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel-1024x617.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ruben-video-marketing-funnel.jpg 1195w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Live streams, testimonial videos, and introduction videos are some of the different forms of videos you can produce without hiring a professional. Dubb gives you tools that make the process as easy as possible. You can record, edit, and share videos from any channel \u2014 LinkedIn, Gmail, or your CRM \u2014 without having video editing skills.<\/span><\/p>\n<h3><b>5. We Need a B2B Video Marketing Strategy To Get Started<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s important to have a plan before you put in time and effort, but most of the time, it takes a while to develop a good one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the reasons businesses put off using videos in their marketing effort is that there\u2019s no strategy for it. But when it comes to marketing, testing rapidly is vital for growth.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Rather than wait till you have a solid strategy before implementing videos, start with a basic idea and scale from there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We recommend following what is already working already and using videos to improve it. For example, you could record quick videos for your welcome sequence or your outreach campaign for starters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you start to get comfortable using videos, you could then set S.M.A.R.T goals. Find a target that is Specific, Measurable, Attainable, Result-oriented, and Time-bound then try to hit it with videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The point is, if it isn\u2019t broken, don\u2019t try to fix it. Just get started gradually and improve as you go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Feel free to go over our complete guide to video marketing, where we dive in-depth and talk about everything you need to start and get better marketing results with videos.<\/span><\/p>\n<h3><b>6. We&#8217;re B2B. Video Marketing Won&#8217;t Work in Our Industry<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Most businesses put off using videos because they think it\u2019s not relevant to their industry. But that\u2019s just a false limiting belief.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of assuming that videos aren\u2019t applicable to them, businesses should start asking \u201cwhat would our customers like to see?\u201d Because at the end of the day, it\u2019s a human being behind the screen, job title, and email thread.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every business \u2014 either B2B, B2C, or D2C \u2014 is actually B2H (Business to human). The fact is people want to see more videos and it influences their buying decision. As usual, there are stats to back it up;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studies show that <a href=\"https:\/\/ng.oberlo.com\/blog\/video-marketing-statistics\">54% of consumers<\/a> want to see more video content from a brand or business they support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a073% of consumers claim that they have been influenced by a brand\u2019s social media presence when making a purchasing decision<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more specifically, nearly eight out of every ten users have purchased a piece of software or app after having watched the brand\u2019s video<\/span><\/li>\n<\/ul>\n<p>The point is videos work.<\/p>\n<h3><b>7. Our Videos Might Not Go Viral<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to video marketing in business, it\u2019s sometimes better to go <em>\u201cunviral\u201d<\/em> (is that an actual word?), than to go viral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Believe it or not, one of the reasons businesses aren\u2019t taking advantage of their videos (yet) is they think a lot of people won\u2019t see, like, and comment on the videos. So why put in time and effort to create a video that only a few people will see, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal shouldn\u2019t be to get a million eyes on your video. Those random people aren\u2019t your prospects. Instead, you should focus on providing value and getting in front of a specific audience \u2014 your ideal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you aren\u2019t using views and likes as a measure of success, you\u2019ll be focused on consistency and cadence \u2014 plus you\u2019ll be able to set and manage realistic expectations. Because it\u2019s a matter of quality over quantity. Strive to create videos that are valuable to your audience. This will prompt them to engage with you and move down your funnel.<br \/>\n<\/span><\/p>\n<h3><b>8. Tracking The ROI of B2B Video Marketing Is Hard<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This would have been somewhat true decades ago when brands ran TV commercials with little data to track performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These days, technology allows us to track videos at a granular level and correlate them with results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For businesses serious about their <a href=\"https:\/\/dubb.com\/use-cases\/marketing\">marketing<\/a> and<a href=\"https:\/\/dubb.com\/use-cases\/sales\"> sales<\/a>, actionable data is everything, so it\u2019s best to avoid using free hosting platforms. Typically, these platforms will only show the stats like the number of video views, but this isn\u2019t an indication of performance or ROI.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=b2b-video-marketing-myths-debunked\">Dubb<\/a> gives you a ton of ways to share videos \u2014 like via LinkedIn, your CRM, or even SMS \u2014 and then track important metrics like;<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Who watched a video<\/span><\/li>\n<li><span style=\"font-weight: 400;\">When they watched<\/span><\/li>\n<li><span style=\"font-weight: 400;\">How much of the video they watched<\/span><\/li>\n<li><span style=\"font-weight: 400;\">What actions they took<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9314\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Analytics-1.gif\" alt=\"Dubb Analytics\" width=\"567\" height=\"316\" \/> <img decoding=\"async\" class=\"aligncenter wp-image-6126\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2.png\" alt=\"Detailed Dubb Analytics\" width=\"532\" height=\"194\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2-200x73.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2-300x109.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2-400x146.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2-600x219.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/4-Detailed-Dubb-Analytics-2.png 686w\" sizes=\"(max-width: 532px) 100vw, 532px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#8230;and so much more, so you have a clear idea of what is performing well, what isn\u2019t, and the areas to improve.<\/span><\/p>\n<h3><b>9.<\/b><b> Video is Only Useful For Top of Funnel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A common misconception people have about video marketing is that everything ends at the top of the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But like Ruben (founder of Dubb) always says, there\u2019s a place for video everywhere along the value path to educate your prospect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videos can be used in the entire buyer journey \u2014 from initial prospecting down to closing the sale, demo, and testimonial collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some areas videos can be applied;<\/span><\/p>\n<p><b>TOFU (Top of the Funnel)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At the top of the funnel, the goal here is lead generation and brand awareness with ads, outreach messages, or lead magnets. Videos play an important role in making a good impression with your prospects because you get to show authenticity.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5623\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/chrome-capture-5.gif\" alt=\"B2B Video marketing - video reply\" width=\"510\" height=\"276\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We&#8217;ve seen cases where Dubb users were able to boost outreach response rates by a stunning 300%.<\/span><\/p>\n<p><b>MOFU (Middle of the Funnel)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">At this stage, the goal is lead nurturing. Your prospects have heard your offer and are almost in the buying phase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses typically use videos to lead prospects down the funnel by educating them, plus reinforcing and differentiating their offer. Things like testimonial videos for social proof, competitive videos, and case study walkthroughs are some of the ways videos are used.<\/span><\/p>\n<p><b>BOFU (Bottom of the Funnel)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even when the prospect buys and beyond, videos can still give solid results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal at this stage is buyer education. And videos can come in handy during demos, onboarding, and support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So it&#8217;s pretty clear videos aren&#8217;t restricted to ads and top-of-the-funnel stuff. They can be used everywhere in your marketing funnel and sales process to generate more leads and boost revenue.<\/span><\/p>\n<h2>What&#8217;s Next?<\/h2>\n<h2><span style=\"font-weight: 400; font-size: 16px;\">B2B video marketing doesn&#8217;t have to be hard or scary.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every day more businesses are starting to leverage the power of videos to shorten their sales cycle and increase revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you haven&#8217;t hopped on the train yet, it&#8217;s not too late to start. Technology has advanced such that creating, sharing, and tracking videos can be done in a few clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t let myths keep you from creating videos for your marketing and sales efforts. Grab a free trial and use Dubb to start getting better marketing results.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=b2b-video-marketing-myths-debunked\"><span class=\"fusion-button-text\">Grab a free account<\/span><\/a><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=b2b-video-marketing-myths-debunked\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,121,363,100,104,228,129,151],"tags":[],"class_list":["post-9578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-growth","category-email-marketing","category-inbound-marketing","category-marketing","category-sales","category-social-media","category-tips","category-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B Video Marketing: 9 Myths Debunked With Actionable Tips - Dubb Blog<\/title>\n<meta name=\"description\" content=\"B2B video marketing is growing rapidly and giving massive ROI. 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