{"id":9389,"date":"2021-02-28T16:39:07","date_gmt":"2021-02-28T23:39:07","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9389"},"modified":"2024-07-03T21:42:03","modified_gmt":"2024-07-04T04:42:03","slug":"leadership-in-2021-empathy-storytelling-and-creativity-with-shannon-leonard","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/leadership-in-2021-empathy-storytelling-and-creativity-with-shannon-leonard\/","title":{"rendered":"Leadership in 2021: Empathy, Storytelling, and Creativity with Shannon Leonard"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=leadership-in-2021-empathy-storytelling-and-creativity-with-shannon-leonard\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been searching for ways to learn more about leadership in 2021? As we start this new decade, it\u2019s really important to strengthen our leadership skills\u2014no matter the size of your team. Whether you are the CEO of your startup or recently obtained a leadership role at your company, it is worth your time to both study this topic and put your new ideas into practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I am glad that you are here. In this video from the <\/span><a href=\"http:\/\/www.dubb.com\/action\"><span style=\"font-weight: 400;\">Dubb Action Summit<\/span><\/a><span style=\"font-weight: 400;\">, Dubb Creative Director Shannon Leonard and I discussed how empathy, storytelling, and creativity are essential attributes for leadership in 2021. Better yet, all of these assets and skills work together in both an individual environment and a team environment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shannon took the lead on this subject, sharing his thoughts and insights on how empathy, storytelling, and creativity can help any business reach its goals. From the smallest startups to the world\u2019s largest companies, leadership in 2021 is all about these three attributes.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8714\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/You-Win-1.gif\" alt=\"You Win\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Illustrating Empathy By Eating a Rattlesnake\u2019s Heart<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, empathy, storytelling, and creativity make up the toolset that <\/span><i><span style=\"font-weight: 400;\">all of us<\/span><\/i><span style=\"font-weight: 400;\"> need to survive on today\u2019s emerging platforms. Whether you own a coffee shop or have a leadership position at a tax firm, these three attributes will help you and your organization reach your highest possible levels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s first talk about empathy. Most of us know what empathy is. Essentially, <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Empathy\"><span style=\"font-weight: 400;\">it is<\/span><\/a><span style=\"font-weight: 400;\"> \u201cthe capacity to understand or feel what another person is experiencing from within their frame of reference.\u201d In other words, it is your ability to stand in another person\u2019s shoes and feel what they are feeling.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have all experienced empathy in our lives, whether it is comforting a friend after some bad news or helping a colleague deal with a difficult customer. Yet one great example of the power of empathy comes from Shannon\u2019s earlier life.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Shannon was around 14 or 15-years-old, he lived on a ranch in northern California. On the property, there had been a rattlesnake that had been pestering some of Shannon\u2019s family\u2019s dogs. After some time, Shannon and his family decided that they needed to do something about the rattlesnake. A person on the ranch got a shovel and killed the snake.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being in Northern California, Shannon said that there was an inherent connection with the land. To honor the rattlesnake, therefore, its meat needed to be eaten. The rattlesnake was in the freezer for eight hours, and as they were preparing to cook the snake for dinner, the rattlesnake\u2019s heart was still beating. As it was beating, Shannon\u2019s mother offered the beating heart to him.\u00a0<\/span><\/p>\n<p><b>Shannon ended up eating the beating heart of that rattlesnake<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\">As he says, it was a very powerful moment. His empathy for creatures and animals massively grew. It was a wake-up call at a very young age. While all of us learn these lessons in many different ways, Shannon\u2019s unique experience helped him connect with the world around him.\u00a0<\/span><\/p>\n<p><b>Strengthening Your Empathy Muscles<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how does this apply to leadership in 2021? For one thing, it is critical to understand that the world does not revolve around us. We are part of a larger world and that world is full of complex individuals. Whether it is a person on the other side of a mass email or a customer that you are meeting face-to-face, that individual has their own wants, needs, preferences, and problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to dig deep. Finding empathy isn\u2019t easy. However you are communicating with others, embrace the fact that you will have to work to stand in their shoes. It may be a bitter pill to swallow, but it is bitter because you are being selfless. Many systems are built where you are rewarded for doing things that may be somewhat selfish. While that can have pros and cons, sometimes that effect can seep in and prevent us from being empathetic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When this happens, it is helpful to complete a quick gut check. Ask yourself: \u201cHow can I be empathetic in this situation? How can I put myself in the other person\u2019s shoes?\u201d This can be a great way to get out of your head and focus on the other person\u2019s wants and needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you may have to show some grit here. Showing empathy can be especially difficult when something happens that doesn\u2019t push your goals forward. For instance, if you are reaching out to someone or expecting them to attend a Zoom meeting, there may be cases where you don\u2019t hear from that person. Even if they are late, it is easy to become annoyed or irritated. It becomes more difficult to feel empathy toward that person.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these sorts of situations, you need to tap into something deep inside. It can be tough, especially if you are a salesperson, marketer, or a leader that is trying to get others\u2019 attention. Rejection happens. Your feelings can get hurt.<\/span><b>\u00a0<\/b><\/p>\n<p><b>These moments, however, are great times to be empathetic<\/b><span style=\"font-weight: 400;\">. They are great opportunities to show that you recognize the other person\u2019s struggles. While it is easy to feel upset or disgruntled, try your hardest to stay calm and be empathetic. It will make you become a better leader, whether you are leading a small or large team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line? We don\u2019t know everything that is happening in the context of their world. While we may have a hunch of why a certain person acted the way that they did, we may be completely incorrect. We just don\u2019t know, which is why it\u2019s important to have empathy be our default response.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9394\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Shannon.gif\" alt=\"Shannon\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, empathy is a muscle that we need to consistently exercise. We aren\u2019t born with empathy. It takes time to nurture and practice\u2014especially for leaders. For leaders, exercising empathy is more complicated because you need to account for many different emotions and experiences. While it is easy to focus on business, goals, and getting things done, we are all human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leadership in 2021, therefore, is about ingratiating empathy into your culture. It isn\u2019t only about you becoming empathetic. It is about <\/span><i><span style=\"font-weight: 400;\">everyone on your team<\/span><\/i><span style=\"font-weight: 400;\"> strengthening their empathy muscles. By making it a priority, it is much more likely that your culture\u2014and organization as a whole\u2014will be more empathetic. And by becoming more empathetic? Your team members will trust each other. They will build deeper connections. In the end, these softer benefits will show up in your bottom line.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Power of Storytelling<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So empathy is one of the most important parts of leadership in 2021. Without empathy, you and your organization are going to find it difficult to reach your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, storytelling is another one of those important attributes that are key to leadership in 2021.\u00a0<\/span><\/p>\n<p><b>What is so amazing about storytelling is that so much of human communication is through storytelling<\/b><span style=\"font-weight: 400;\">. We not only naturally communicate through stories, but we naturally listen through stories. By combining empathy and storytelling, we remove some of the awkwardness and salesiness that comes with interactions with your team, prospects, clients, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Storytelling can provide so many benefits to these types of interactions. For one thing, stories are extremely compelling and entertaining. They can move people and help them better understand our perspectives or thoughts. Our stories can even educate our listeners, whether you are trying to teach a new way of completing a task in your office or trying to educate a prospect about your latest product or service. No matter the task that you are trying to finish or accomplish, you can bet that storytelling can play a massive role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think that we are on the cusp of a massive storytelling movement. With the prevalence, so many social feeds, and screens everywhere, storytelling is just beginning. Moreover, storytelling doesn\u2019t mean that you need to be telling a story from your life. While this is a common thought, storytelling can be so much more than that. It can include things like the story of your business, a story about a topic in your sector or niche, or even a story about something that happened to you earlier that day. It can even be a story that you want to create in the world. You can provide a vision for something that you want to happen in the future, and that can be a tremendous story to inspire your coworkers or customers.\u00a0<\/span><\/p>\n<p><b>Some Best Practices for Storytelling<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So how can you effectively leverage storytelling to become a better leader in 2021? There are several key ways to do this.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, let\u2019s talk about authenticity. Being authentic is important\u2014both when telling stories and in all other facets of being a leader at your firm. That said, this idea of being authentic is being said so much that people are now <\/span><i><span style=\"font-weight: 400;\">worried<\/span><\/i><span style=\"font-weight: 400;\"> about how to be authentic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, storytelling structure can help allay those fears. If you look at any story in film, television, or books, you can see that there is a common storytelling structure. We can use that storytelling structure to tell true stories <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> share our authenticity. For instance, when you go to see a movie, you are seeing the actors and actresses portraying a part. However, as they are portraying that part, they are showcasing their true emotions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can take the same approach when leading your team or selling to a prospect. If you are prospecting every day, for example, you can leverage storytelling to free yourself from needing to always be super authentic. In other words, you can be authentic for yourself through the structure of the story. There are so many ways of doing this. At its core, however, you can be authentic and still have an outline. You can still be yourself while following a script in your storytelling.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9395\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Indoors.gif\" alt=\"Indoors\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From authenticity, I think that another key element of storytelling is following a story arc. Once again, we can look to screenwriting and storytelling first principles for more guidance. Several years ago, I had the pleasure of attending a screenwriting class at the LA Film School. One of my key takeaways from that course is the idea of Chekhov\u2019s Gun. Essentially, Chevkhov\u2019s Gun means that every element of a story has to drive the plot. If it is superfluous, it isn\u2019t necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s really interesting about Chekhov\u2019s Gun is that it lets you engage with your audience <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> show empathy for your audience. If we can say something in 30 seconds and \u201cdrive our plot,\u201d we have respected our audience\u2019s time and been empathetic of their priorities and responsibilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever we are telling a story, everything <\/span><i><span style=\"font-weight: 400;\">should<\/span><\/i><span style=\"font-weight: 400;\"> drive the plot. There should be an arc. All of our stories should have a beginning, middle, end, a conflict, and a resolution. Many of the world\u2019s greatest stories start with a stranger coming into town or a hero going out on a quest. How the stories end and culminate is up to the story writer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same principles apply in leadership, video communication, copywriting, and marketing. In a business context, the best storytelling that can be had is <\/span><b>solving people\u2019s problems<\/b><span style=\"font-weight: 400;\">. That is usually where a story starts with a conflict that <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> can solve. In leadership, it is about someone on your team that is trying to accomplish a goal. At the same time, we are trying to help our colleagues overcome conflicts en route to that goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, recognize that being a great storyteller doesn\u2019t require a massive amount of work on your end. You can use a tool like <\/span><a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=leadership-in-2021-empathy-storytelling-and-creativity-with-shannon-leonard\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> to easily record your stories. Whether you are trying to figure out the best way to tell your story or are stumbling on some of the details, you can use Dubb to easily shoot multiple takes. Whether you are shooting one take or many takes, you can record outstanding stories using the Dubb desktop or mobile app. To check out the Dubb mobile app for yourself, click <\/span><a href=\"https:\/\/itunes.apple.com\/app\/apple-store\/id1229312229?pt=117754107&amp;ct=app-page&amp;mt=8\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for the iOS version and <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for the Android version.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Final Step: Creativity<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last (but not least), creativity is a huge component of leadership in 2021. Creativity isn\u2019t just for storytelling. It is a critical component of your brand, user experience, and more. Leaders need to leverage creativity to not only develop new solutions to pressing problems, but to motivate their team members to accomplish their goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you become more creative? This is a question that has plagued many of us. While there is no secret formula, there are several helpful tips to keep in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, don\u2019t be afraid to leverage visuals. I think a great adage for being creative in visual storytelling is the phrase \u201csay dog, show dog.\u201d If there is a dog in your story, don\u2019t just talk about the dog. Show the dog. Let\u2019s get multiple clips of the dog.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s helpful to adopt this perspective when telling stories through video. Recording many different types of clips on the Dubb mobile app and then proceeding through the editing process can lead to some extremely interesting ideas. While it takes some time to go through the post-production process, it can be a source of creativity for your future videos. Taking a closer look at your video content can lead to some tantalizing ideas that you can use in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But beyond this, I encourage you to change things up. Do something different. If you\u2019re facing a creative block or focusing on some problem too hard, do a pattern reset. This can include everything from a five-minute walk to meditating.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of changing things up is letting your guard down. It\u2019s like you\u2019re jumping out of a plane. You need to surrender to gravity and then you can hit that parachute at the very end. That said, you must have that gravity moment. That free fall moment is important to breaking through those creative blocks and generating brand new ideas. So get out there and start putting your ideas on paper. Don\u2019t worry about whether they are \u201cgood\u201d or \u201cbad\u201d at the moment. By prioritizing quantity over quality in those vulnerable moments, you will find some terrific ideas.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9396\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Shannon-2.gif\" alt=\"Shannon 2\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, emphasize constraints. It may seem contradictory on the surface. If I\u2019m trying to be creative, why should I put boundaries or constraints on my creative process?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019d be surprised. Constraints can unleash creativity. You can look at social media tools like Vine and TikTok. In particular, Vine was special because creators needed to tell stories in only six seconds. While this may have seemed impossible (or, at the least, extremely difficult), there were so many creative videos on the Vine platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So don\u2019t be afraid to embrace constraints during the creative process. One of my favorite constraints is time. Giving yourself 60 seconds to do something creative, for instance, may lead to more creative ideas or content than you may think. Chances are that you will deliver something good. It may not be your best work, but it will probably be sufficient enough for your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, it\u2019s important to recognize the power of Parkinson\u2019s Law. At its core, Parkinson\u2019s Law says that work expands to fit the time allotted. If you dedicate one day to finish some task, for instance, it will likely take one day. And if you give yourself one hour to finish that task? It will likely take one hour. Keep this in mind as you are determining your time constraints for your creative projects.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leading Into the New Decade<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, leadership in 2021 is all about empathy, storytelling, and creativity. These three legs of the stool are absolutely critical in inspiring, motivating, and leading your team into the new decade. Whether you are a new leader at a startup or are trying to motivate your colleagues at a much larger corporation, I encourage you to implement these insights and strategies. By doing so, you will become a more effective leader <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> increase the likelihood that you and your colleagues will reach your goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don\u2019t hesitate to check out Dubb for all of your storytelling needs. We are extremely proud of the software we\u2019ve developed and are confident that it can provide immense value to your organization. To learn more about Dubb, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for a free seven-day trial of our premium plans.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=leadership-in-2021-empathy-storytelling-and-creativity-with-shannon-leonard\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,104,129,151],"tags":[369,182,238,4,119,1400,756,105,70,289],"class_list":["post-9389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-email-marketing","tag-empathy","tag-leadership","tag-marketing","tag-sales","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leadership in 2021: Empathy, Storytelling, and Creativity with Shannon Leonard<\/title>\n<meta name=\"description\" content=\"Leadership in 2021 is all about empathy, storytelling, and creativity. 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