{"id":9322,"date":"2021-02-07T19:32:19","date_gmt":"2021-02-08T02:32:19","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9322"},"modified":"2024-07-03T21:28:52","modified_gmt":"2024-07-04T04:28:52","slug":"how-to-grow-your-sales-pipeline-with-video","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-grow-your-sales-pipeline-with-video\/","title":{"rendered":"How to Grow Your Sales Pipeline with Video"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-grow-your-sales-pipeline-with-video\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you and your colleagues been thinking about how to grow your sales pipeline with video? In this post, I want to share some killer thoughts and insights from <a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=how-to-grow-your-sales-pipeline-with-video\">Dubb\u2019s<\/a> latest webinar on using video to find new prospects and generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb Chief Revenue Officer Darius Santos, Amir Reiter, and I sat down to discuss this important topic. Amir is the CEO of <\/span><a href=\"https:\/\/www.cloudtask.com\/\"><span style=\"font-weight: 400;\">CloudTask<\/span><\/a><span style=\"font-weight: 400;\">, which is a managed workforce provider for growing companies looking to increase their sales, customer retention, and revenue. Amir is an expert in the enterprise space and a true master of scaled sales growth, so Darius and I were excited to sit down with him and hear his thoughts on how to grow your sales pipeline with video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The webinar is about an hour long, so if you want to hear <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> of the tips and insights discussed, I recommend that you watch it in its entirety. However, if you don\u2019t have enough time or just want to get to the best parts, here are some of my favorite takeaways from this discussion.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8714\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/You-Win-1.gif\" alt=\"You Win\" width=\"480\" height=\"270\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">The Opportunity Still Exists<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As a starting point, there may be some people that think that the opportunity in video is over. After all, digital video isn\u2019t exactly a new technology. YouTube was founded more than 15 years ago. While it may be easy to think this way, it would be similar to saying that there isn\u2019t an opportunity in social media anymore because the platforms are \u201csaturated\u201d or \u201ccrowded.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that <\/span><b>video is still underrated for sales<\/b><span style=\"font-weight: 400;\">. A very small part of the market is regularly using video to generate new sales. This is great news, as we are just getting started on this massive opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, you can think of video as a pattern interrupt in people\u2019s lives. People love consuming video, whether they are taking a break at work or are looking to be entertained on their commute. We are naturally wired to prefer visuals and storytelling, both of which are at the core of what makes video so great.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So even if you think that \u201cthe time is past\u201d to start building a presence on video, think again. While some prospects in your sales pipeline may not have arrived after watching your video content, that <\/span><i><span style=\"font-weight: 400;\">doesn\u2019t mean<\/span><\/i><span style=\"font-weight: 400;\"> that you can\u2019t drive traffic this way. The opportunity is there. You just need to consistently create high-value video content and display it where your audience likes to hang out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it is easier said than done. However, the best way to get closer to growing your sales pipeline with video is to start making videos in the first place. With so many great video creation tools available today, there is little stopping you from doing so.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Strategies on Using Video to Start the Prospect Relationship<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video can be an outstanding way to open a prospect\u2019s relationship with your company. While some prospects may have heard of your company through a blog post or even a cold call, video offers plenty of benefits to the start of your prospect relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one thing, video lets you quickly build trust with your prospects. If a prospect is encountering your company for the first time, it\u2019s easy for them to take a more skeptical view of your company. While you may not run a huge, multinational corporation, it takes time to build trust with new prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video can help you quickly build that trust. The magic lies in showing off your personality and being yourself. The great news is that there is no \u201cone right way\u201d to make video content for new prospects. In fact, one of the key pieces of advice in starting these prospect relationships is to avoid what other people are doing. Even if there is a standard of \u201cprofessionalism\u201d in your industry, that doesn\u2019t mean that you have to create your video content in a \u201cprofessional\u201d way.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8615\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Builds-Trust.gif\" alt=\"Video Builds Trust\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Granted, you will want to ensure that your video is on point. This means that you need to step into the shoes of your prospects and understand the issues or problems that they are encountering. While every prospect is different, there are likely several overarching dilemmas or issues that you can target.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This leads to an important point. That point centers on <\/span><i><span style=\"font-weight: 400;\">time<\/span><\/i><span style=\"font-weight: 400;\">. We only have a finite number of hours per day, so we want to make sure that we are efficiently using it. When speaking about research, the dilemma centers on how much time we should spend researching individual prospects. If you are targeting hundreds (or even thousands) of prospects in a short period, this can be extremely difficult. However, the general principle is that more personalization in your prospect communications dramatically increases your chances of making a sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you solve this dilemma? One great way to get started is by creating industry personas for your targets. There\u2019s this idea of <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Minimum_viable_product#:~:text=%22The%20minimum%20viable%20product%20is,means%20it%20is%20not%20formulaic.\"><span style=\"font-weight: 400;\">minimum viable products<\/span><\/a><span style=\"font-weight: 400;\"> in the world of digital startups. You can apply the same idea to research through a concept called \u201cminimum viable research.\u201d Here, you\u2019ll want to make some generalizations about the individual you\u2019re targeting. That said, you don\u2019t need to know their entire life history. Once you have a general persona, create a video that <\/span><i><span style=\"font-weight: 400;\">focuses on them<\/span><\/i><span style=\"font-weight: 400;\">. Ask them about their job, role, and pain points at their company. <\/span><i><span style=\"font-weight: 400;\">Putting them first<\/span><\/i><span style=\"font-weight: 400;\"> is a great rule of thumb here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, if you know your buyer personas, you can do minimal research and still make a great impression on the prospect. Don\u2019t hesitate to create and rely on buyer personas during those initial communications.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">More Best Practices on Video Creation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are communicating with a brand new prospect or are trying to take a prospect across the finish line, there are several best practices to keep in mind. When producing video content, your originality and creativity are your only real limits. Having said this, these best practices can dramatically increase your chances of creating effective (and profitable) video content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, make sure that you are starting with <\/span><b><i>questions and honesty<\/i><\/b><span style=\"font-weight: 400;\">. It\u2019s an obvious truth but it\u2019s worth repeating: your prospect should be the center of your attention. Sales aren\u2019t about stroking your own ego or showing your prospect how smart you are. Instead, it is about creating value in your prospect\u2019s life. A great way to create that value is to ask questions about what your prospect is trying to solve. You can even do so in a 30-second to one-minute video. Starting a dialogue this way puts you in a great position to not only make a sale, but build a strong lifelong relationship with that prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this, prioritize honesty. You don\u2019t want to force your prospect to purchase a product or service that doesn\u2019t actually provide value. Along with this, you don\u2019t want to overpromise and underdeliver. While you should use your best judgment here, emphasizing honesty helps you build that relationship\u2014both now and in the future.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Be-True-Break-Through.gif\" alt=\"Be True Break Through\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next, <\/span><b><i>have a bias toward brevity and embrace planning<\/i><\/b><span style=\"font-weight: 400;\">. Brevity doesn\u2019t necessarily mean that your videos themselves should be long or short. There are some situations where shorter videos are better than longer videos (and vice versa).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brevity in this sense means that you should quickly get to the point in your videos. Many of us think the most efficient thing to do is to hit the record button and start speaking to the camera. While it may feel great in the moment, it makes it all too easy to ramble on. If you don\u2019t have the experience of recording all kinds of video content, it becomes surprisingly difficult to drop a 60-second or two-minute video that your prospects will actually watch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make it easier, I encourage you to plan out your videos. The plan doesn\u2019t need to be overly detailed. Instead, it can be just a couple of bullet points. Make sure that they also include things like a hook and call to action. Once you have those bullet points down, I also recommend that you speak in bursts when recording. After you have spoken about a thought or one of those bullet points, go ahead and click the pause button. You can later stitch those clips together using a tool like Dubb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, <\/span><b><i>don\u2019t feel the need to edit every video<\/i><\/b><span style=\"font-weight: 400;\">. When you\u2019re creating content, it can be all too tempting to spend lots of time editing the video. After all, you want your video content to look crisp and polished. There\u2019s nothing inherently wrong with this, but you don\u2019t want this to prevent you from consistently releasing video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that video is just the vehicle that you\u2019re using to spread your message and connect with others. The production value, no matter how great, is not going to convince your targeted prospect. Instead, it\u2019s the message at the core of your video.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For your shorter-form content, I\u2019d even argue that you need to make few (if any) edits. If you are recording a short selfie video, think about bypassing it entirely. If you feel strongly about making a few edits, nothing is stopping you from doing so. That said, the point stands. Place a much greater emphasis on connecting with your viewer than making the sleekest or most polished video possible.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keep the Long Game in Mind<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is a great principle to follow in countless areas of life. With much of the world so short-term oriented, you can gain a huge advantage by focusing on the long-term. This is especially true when growing your sales pipeline with video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Patience is a virtue here. Going in for the hard sell likely won\u2019t work\u2014even if you are feeling the pressure to meet your monthly sales quota. As I\u2019ve been saying, you need to provide value first. Avoiding spammy messages and prioritizing real value for your viewer will pay off in the short and long-term. It may seem contradictory, but it is true: by focusing on the long game over the short game, you\u2019ll accomplish your goals much more quickly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet while you want to keep the long game in mind, that doesn\u2019t mean that you should pursue your short-term goals. For instance, if you made a video for a particular prospect and haven&#8217;t heard back from him or her, don\u2019t hesitate to follow up. You can bump up the video by saying something like, \u201cHey, my team and I made this video for you and I know you\u2019re going to find some value in it. Let me know what you think.\u201d If you think about it, you made the video for them and you know that they will find it valuable. Therefore, don\u2019t hesitate to bump up your video and give them a friendly reminder. In all likelihood, your prospect will thank you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, however, don\u2019t forget about the long game. Be patient and keep communicating with your prospects\u2014even if they have passed on your initial pitch or are longtime customers.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019t Hesitate to Repurpose Your Content<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you are thinking about how to grow your sales pipeline with video, you\u2019re likely spending your time planning and creating original content for your audience. Granted, to fill your pipeline using video, you will need to create video, whether that is for an individual or larger audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, some people forget that your content doesn\u2019t need to be used just once. You can use your video content to create a digital resume on your website, YouTube, and\/or somewhere else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The standard resume is full of black bullets that encompass your skills and experience. It can certainly help provide some context about you and your work. However, your sales videos can actually be leveraged as a recurring inbound marketing strategy. For instance, if you created a longform sales video talking about your product or service, you can post that video to YouTube. Even when you are working on other tasks, that YouTube video is doing work for you. It is showing brand new prospects that you are knowledgeable about your industry or sector <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> offer a product or service that can solve their problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not the only thing. These videos can even be helpful when you are training your colleagues. If you are bringing on a new hire, you can show your sales videos to explain your pitching strategy. Whether you made a successful pitch to a warm prospect or created a stellar video to move brand new prospects down your sales funnel, you have a wealth of insights that you can share with your colleagues. Don\u2019t hesitate to do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video is even a great way to increase your email open rates. In all likelihood, your organization has at least one email list. Email can be a fantastic way to stay in touch with your prospects and customers. But even better, you can include video content to increase your open rates. At Dubb, we have found that including the word \u201cvideo\u201d in a subject line leads to 10% higher opens.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these are ways that you can repurpose your video content. Undoubtedly, there are more, so don\u2019t hesitate to brainstorm. You may find the next great way to reuse your video content.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Dubb Can Help You Accomplish Your Goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Throughout this discussion, we have spoken about how to grow your sales pipeline with video. As you can see, there are plenty of tactics and strategies that can consistently fill your pipeline and accelerate your sales growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, we haven\u2019t spent too much time talking about <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> you can actually do this. While I may be biased, I strongly believe that <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\"> is a fantastic tool that can help you fill your sales pipeline\u2014both now and in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As my colleague Darius discussed in the live stream, Dubb is a video messaging platform that is specifically designed for sales, but is also optimal for marketing. Dubb offers so many benefits in terms of creating videos, customizing those videos, and then distributing those videos to your chosen audience. These three pillars are part of a comprehensive package that lets you engage with your audience and accomplish your financial goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with <\/span><b>creation<\/b><span style=\"font-weight: 400;\">. Dubb offers many different tools that you can use to create the most outstanding business videos. For instance, the <\/span><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screen-recorder-webcam-re\/comhknhgkhbecfolehchaemllofaeppb?hl=en\"><span style=\"font-weight: 400;\">Dubb Chrome Extension<\/span><\/a><span style=\"font-weight: 400;\"> lets you easily create video content on your desktop. Pressing the Dubb icon in your Chrome browser, you can capture screen recordings, webcam recordings, or a little bit of both.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9327\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Recording.gif\" alt=\"Dubb Recording\" width=\"572\" height=\"319\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When you are actually recording your video, you can also do plenty of different things. If, for instance, you have a slide deck or other visual that you want to show in real-time, Dubb lets you easily do so. Dubb\u2019s annotation tool also lets you easily emphasize certain parts of our screen. With that visual aide, you can circle or underline key sentences or items so that your viewer knows <\/span><i><span style=\"font-weight: 400;\">exactly<\/span><\/i><span style=\"font-weight: 400;\"> what you\u2019re talking about.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with pressing the Dubb icon, you also have different recording options inside your favorite tools. On LinkedIn, Gmail, or Outlook, for instance, you can click on the little Dubb icon to start recording right away. Dubb has plenty of integrations where this is possible, so you\u2019ll want to click <\/span><a href=\"https:\/\/dubb.com\/integrations\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to see if your favorite tools are listed. In all likelihood, they are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, in terms of creation, there is the Dubb mobile app. You can find it for both <\/span><a href=\"https:\/\/itunes.apple.com\/app\/apple-store\/id1229312229?pt=117754107&amp;ct=app-page&amp;mt=8\"><span style=\"font-weight: 400;\">iOS<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app\"><span style=\"font-weight: 400;\">Android<\/span><\/a><span style=\"font-weight: 400;\"> devices. The Dubb mobile app lets you record on-the-go <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> make advanced edits when you\u2019re away from the office. This includes everything from splicing together multiple clips to adding music and emojis to your video content. It really is a one-stop-shop if you\u2019re looking to record and edit video when you\u2019re outside the office.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s talk about <\/span><b>customization<\/b><span style=\"font-weight: 400;\">. This is a part of Dubb that many people miss. There is a wide array of customization tools that you can use to make your videos shine. Not only that, but your videos can be optimized to create those conversions for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create and upload a video to Dubb, you get several things that are automatically created for you. Most notable is the Dubb action page, which lets you include many different calls to action below your video. Dubb lets you customize all aspects of this video landing page. Whether you want to include your logo, certain fonts, specific calls to action, or something else, Dubb lets you get the job done. In terms of calls to action, our software lets you do virtually anything, whether it is having a viewer schedule a call on your calendar or letting a viewer reply to your video with a video of their own.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9328\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs-2.gif\" alt=\"CTAs\" width=\"533\" height=\"297\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The playlist feature is also another gem. Here, you can combine hyper-personalized videos for your prospect and stack them on top of another video (or videos). Those other videos can be more general, yet sleeker videos that can further explain your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the idea here is that you can have as many different templates as you may want or need. Switching templates, you can change everything from the background image to the colors throughout your page. These templates can be helpful for things like cold prospecting, follow-up with a certain segment of customers, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, there is <\/span><b>distribution<\/b><span style=\"font-weight: 400;\">. Essentially, this is all about how you\u2019re going to send your videos out through the channels and methods of distribution that you\u2019re already using.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first piece of Dubb\u2019s distribution features is the direct integration. Whether you are in Gmail, Outlook, LinkedIn, or something else, there will be a little Dubb icon inside the interface of that tool. That button lets you instantly insert your recorded and edited video into that tool. Easy enough, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond this option is Dubb\u2019s universal copy and paste function. When we say universal, we mean universal. It works with any CRM, social media tool, or email platform. All you need to do is copy and paste your video into that interface and you\u2019ll be good to go. It will send the entire video and you don\u2019t need to worry about things like attachments or video sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using Dubb, you can also access some <\/span><b>other critical built-in features<\/b><span style=\"font-weight: 400;\">. For instance, Dubb users like you can get a wealth of analytics about their videos. You can see specifically who has watched a certain video, how much of that video the individual watched, and other insightful analytics like that. You get these analytics whether you are sending a one-to-one video or a bulk video to a huge audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb also lets you take advantage of automation. In other words, you can build simple or complex workflows that are triggered based on certain events. Using this tool, you can create a series of emails, text messages, or any combination of them so that you can more easily accomplish your sales or marketing goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the tools and features that you can leverage as a Dubb user. To learn more about how it can help you grow your sales pipeline with video, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to sign up for a seven-day free trial of our premium plans.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Accomplishing Your Sales Goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this post, we have seen how to grow your sales pipeline with video. It\u2019s an exciting topic, as you can leverage video to accomplish your loftiest of sales goals. By implementing the insights above, staying consistent, and being laser-focused on your audience, you can absolutely fill your sales pipeline\u2014both today and tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about how Dubb can help you fill your sales pipeline, go ahead and click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. 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