{"id":9264,"date":"2021-01-25T09:47:21","date_gmt":"2021-01-25T16:47:21","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9264"},"modified":"2024-07-03T21:26:27","modified_gmt":"2024-07-04T04:26:27","slug":"how-to-utilize-videos-throughout-your-sales-process","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-utilize-videos-throughout-your-sales-process\/","title":{"rendered":"How to Utilize Videos Throughout Your Sales Process"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-utilize-videos-throughout-your-sales-process\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been thinking about how to utilize videos throughout your sales process? If you have, you are certainly onto something. Video can go an immensely long way in helping you develop stronger relationships, build brand equity in your sector or industry, and generate significantly more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Better yet, you can do all of this on a limited budget. You don\u2019t need expensive equipment to create professional videos. Rather, you can use the equipment that you have right now to create video content that accomplishes your sales goals. Pretty cool, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So while the value is there, you may still be thinking about how to utilize videos throughout your sales process. It\u2019s a great question because the theory doesn\u2019t always match up with reality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For all of the best intentions, there are some businesses or creators that still struggle to capitalize on everything that video has to offer. This is especially true in the sales context. For as much as we talk about new technologies, sales are still heavily conducted by phone and in-person meetings. While these may seem like effective strategies, they come at the cost of investing in high-quality video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, I want to spend this post talking about how to utilize videos throughout your sales process. Whether you are thinking about incorporating video into your sales process or are contemplating ways to better leverage video in your process, these tips and insights can help you accomplish your sales goals.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Video Solves Problems and Brings Out Humanity<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before getting into the nitty-gritty of how to utilize videos throughout your sales process, I think it\u2019s important to explore what makes video so special in sales. I\u2019m sure that you are already consuming lots of videos in your personal life, whether it is following your favorite influencer on TikTok or watching an educational video on YouTube. What makes it so valuable in the sales context?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, when I think of <\/span><i><span style=\"font-weight: 400;\">value<\/span><\/i><span style=\"font-weight: 400;\">, I think of results. I think about how you can help someone overcome challenges at their company. We all face issues or roadblocks at work, whether they are finding a consistent influx of prospects or bringing that one key prospect across the finish line. Because of this, we are constantly looking for solutions to overcome these short-term and long-term problems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies can offer a plethora of products and services to create value. But going beyond the product or service itself, these companies can leverage video to create immense value for their audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to use video is to guide your viewers. At Dubb, we recommend our users provide their audience members with a piece of content, a piece of information, or something else that helps those individuals solve problems. As just one example, you can create a short video that shares some of the hidden \u201chacks\u201d or features within your digital product. Granted, you may not be saving the world with this type of video. That said, this type of video can better help your audience members solve goals or problems. You may discuss one killer feature that saves them time or helps them create even more value for <\/span><i><span style=\"font-weight: 400;\">their<\/span><\/i><span style=\"font-weight: 400;\"> customers. Ultimately, by acting as your audience\u2019s guide, you get to create immense value in their life and make it more likely that they become paying customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s not the only benefit of video in a sales context. Simply put, video brings out your humanity. I think that video is the next best thing to real life. When a prospect sees a video of or your colleagues, that prospect is more inclined to trust you. Video breaks through some trust issues that your prospect may have had with your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video can connect to a person. It can connect to a product. In the end, it makes those relationships real. In fact, we have seen its effectiveness in the data. Ultimately, video content satisfies people\u2019s curiosity. This is unlike email, where prospects often find text too lengthy or difficult to read.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So by thinking about how to utilize videos throughout your sales process, you are already on your way to creating stronger relationships, showing off your humanity, and generating more sales. To put it another way, video is an excellent tool to generate immense value for you and your audience.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Best Practices in How to Utilize Videos Throughout Your Sales Process<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With that discussion in mind, let\u2019s now discuss some of the tangible steps that you can take to utilize videos throughout your sales process. As you can imagine, there are plenty of ways that you can do this. I want to focus on some of the most effective strategies. Whether you choose to implement some or all of these strategies, you will quickly discover that you are building stronger relationships with prospects <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> generating more sales.\u00a0<\/span><\/p>\n<p><b>Use Screen Videos to Explain Concepts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This is one of our favorite ways to educate and build stronger relationships with our audiences. Screen videos are simple, yet highly effective ways to connect with your viewers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is nothing people like more than to visually see what positive results look like. Most simply, instead of seeing how a product works, they would much rather <\/span><i><span style=\"font-weight: 400;\">see<\/span><\/i><span style=\"font-weight: 400;\"> how that product works. The visual nature of video creates more trust and validation and makes it more likely that the viewer will purchase from you. At the very least, they will want to speak with you to learn more about your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where screen recordings can be so valuable. <\/span><b>They open the hood and show how your prospect, by working with you, can achieve massive success<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even better is the fact that you can incorporate screen recorders throughout your sales pipeline. You can use screen recordings to show off your product or service or even answer a frequently asked question about your product. All you need to do is open up a video recording tool like Dubb, record your screen and add any comments that you may have, and then send it out to your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use cases can go even further. For instance, let\u2019s say that you have to send over a contract or proposal to an important prospect. If you have been on the sending or receiving end, you\u2019ve likely noticed that certain elements need to be explained. This can be everything from a key responsibility in the proposal or the proposed asking price. In the past, you or a counterpart may have included footer notes to provide some much-needed context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a tool like <\/span><a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=how-to-utilize-videos-throughout-your-sales-process\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, for instance, you can avoid footer notes and send over the proposal through a screen recording. This is a more personalized way of sending the proposal <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> it provides context to some of the most important provisions. With just one click, you can record your screen (which contains the discussed proposal). From there, you can use the screen recording to explain each line of the proposal. This eliminates most (if not all) confusion and can eliminate much of the back-and-forth between you and a prospect.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Considering all of this, don\u2019t hesitate to use screen recordings at every point of your sales funnel. They are easy to record and can make life easier for <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> involved.\u00a0<\/span><\/p>\n<p><b>Create and Edit Content Wherever You Are<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most liberating things about video content today is that you can create and edit content <\/span><i><span style=\"font-weight: 400;\">anywhere<\/span><\/i><span style=\"font-weight: 400;\">. With only your cell phone, you can create one-to-one or one-to-many videos for your audience. The restrictions of several years ago have simply disappeared. Instead of needing to have fancy and expensive production equipment, you can simply pull out your phone and record professional video content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially important in the world of digital sales and marketing. If you are trying to build an online audience (which you arguably should be doing), you need to constantly be making great content for your viewers. The more consistently that you release new content, the greater chance you have of building a robust, passionate audience. As you can imagine, by building this type of audience, you create stronger relationships and generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news? Right now, there are so many tools that let you create and edit content when you\u2019re away from the office. For instance, Dubb has a mobile app that lets you create and edit videos in real-time. You can find the app for iOS devices by clicking <\/span><a href=\"https:\/\/itunes.apple.com\/app\/apple-store\/id1229312229?pt=117754107&amp;ct=app-page&amp;mt=8\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> and Android devices by clicking <\/span><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Dubb\u2019s mobile app offers plenty of features that let you create virtually any type of content that you\u2019d like. Leveraging a full suite of editing tools, you can then send your video through a long list of distribution channels, including email, SMS, LinkedIn, Slack, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dubb\u2019s mobile app is just one of many tools that you can use to create videos on-the-go. Whether you are trying to convince a new segment of prospects to learn about your company or trying to connect with a key prospect, make sure you are using these mobile creating and editing tools. Who knows\u2014one spur-of-the-moment video that you created outside of your office could convince that key prospect to become a paying customer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9271\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mobile-App-2.gif\" alt=\"Dubb's Mobile App\" width=\"494\" height=\"276\" \/><\/p>\n<p><b>Leverage Video Action Pages<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Video action pages are some of the most powerful ways to engage with your audience members\u2014including your prospects. If you haven&#8217;t heard of a video action page, it is essentially a central hub for a specific piece of video content. Compared to something like a YouTube page, video action pages are much more powerful ways to showcase your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you upload your video to YouTube, your video is competing against many other videos. In fact, <\/span><i><span style=\"font-weight: 400;\">some of your competitors\u2019 videos<\/span><\/i><span style=\"font-weight: 400;\"> may be right next to yours. Yes, YouTube has the scale and size that any creator would want. That being said, it doesn\u2019t offer the best tools to maximize attention to <\/span><i><span style=\"font-weight: 400;\">your<\/span><\/i><span style=\"font-weight: 400;\"> video and doesn\u2019t offer an easy way to connect with viewers after they have consumed your video. Even if your video content is stellar, there is a chance that a viewer sees a competitor\u2019s content and opts for their product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A video action page offers a completely different story. Essentially, a video action page is a one-stop-shop for both getting viewers to watch your content and travel down your sales pipeline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at Dubb\u2019s video action pages, for instance, you can see that your specific video is prominently located at the top center of the page. Below that video are call to action buttons. As you likely know, calls to action are extremely effective tools to lead prospects down your sales funnel. Some of the calls to action that you can use with Dubb include:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Download a white paper or eBook<\/b><span style=\"font-weight: 400;\">: This is a great call to action for prospects at the top of your sales funnel. After watching your video content, these prospects can download a digital document to learn more about your company.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Communicate via Facebook Messenger<\/b><span style=\"font-weight: 400;\">: Facebook Messenger can be a great communications outlet for prospects that don\u2019t want to provide their phone number or email address. While it may be unconventional, don\u2019t hesitate to consider this call to action.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Completing a form<\/b><span style=\"font-weight: 400;\">: This is a more conventional call to action that can provide a wealth of knowledge about your prospects. Whatever information that you\u2019re looking for, you can design a form that gathers that type of information.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Make a purchase<\/b><span style=\"font-weight: 400;\">: Think that your prospects are ready to make a purchase? If so, don\u2019t hesitate to include this call to action below your video.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9269\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs-1.gif\" alt=\"CTAs\" width=\"521\" height=\"291\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, Dubb\u2019s video action pages let you include as much information as relevant to a prospect or group of prospects. From the many calls to action to Dubb\u2019s stellar playlist feature, you can have your prospect do anything you want from that video landing page.\u00a0<\/span><\/p>\n<p><b>Show Off Your Personality<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This may be an underrated tactic in how to utilize videos throughout your sales process, but it can be a great way to build those strong relationships with audience members. The general paradigm is that our video content needs to be stringent and \u201cprofessional.\u201d After all, we see sleek business commercials that are produced with huge budgets. It\u2019s easy to think that our video content needs to be like that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018As you can guess, your video content does not need to be \u201cprofessional\u201d in the traditional sense. In fact, I\u2019d argue that letting your hair down and showing off your personality can be a more effective way to connect with your audience. Every video that you make, therefore, is a chance for your audience to become friends with you. They get to know your voice and get to see you speak knowledgeably about your product, sector, and company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, each follow-up with a prospect or audience is a chance to get ahead of any questions that they may have. But at the same time, they get to know <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\">. Prospects buy from people, not monolithic companies, so showing off your personality in your videos is a great way to get closer to a sale.\u00a0<\/span><\/p>\n<p><b>Incorporate Personalization in Your Video Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The personalization doesn\u2019t just stop there. I highly recommend that you leverage the power of personalization in your video content. This means treating your viewers like individual human beings\u2014regardless of the specific video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It just makes intuitive sense. Even adding something as simple as the viewer\u2019s name can improve your relationship with that viewer. It shows that viewer that you have taken the time to single them out. In a world where companies are shouting at us and treating us like numbers on a spreadsheet, personalization can make your organization stand out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you leverage personalization in your videos\u2014especially if you are sending them at scale? Using Dubb, you can incorporate our personalization text feature. This feature lets you add the viewer\u2019s first name as overlay text on every video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While this may not seem like a huge deal on the surface, this small feature can strengthen your audience relationships. In some circumstances, it may even go so far as to convince a prospect to make a purchase. If you decide to become a Dubb user, definitely take advantage of this feature.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9270\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customized-Video.gif\" alt=\"Customized Video\" width=\"508\" height=\"284\" \/><\/p>\n<p><b>Use Video to Follow-Up With Tentative Prospects<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When thinking about how to utilize videos throughout your sales process, it\u2019s easy to contemplate those situations where video helps you easily convert a prospect. But what happens if a prospect is getting cold feet?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let\u2019s say that you have reached out to a particular prospect. You think she is interested in becoming a paying customer, as you had a great phone call with her. That being said, she hasn\u2019t yet made a purchase. What happens next?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One great idea is to send a video follow-up. A video follow-up lets you send a personalized message to that prospect. You can remind them of your product or service\u2019s value, assuage any concerns or trepidations they may have, and actually ask them to purchase your product or service. By sending a video follow-up, you put a name to your face and continue to build trust with your prospect.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an example, in your video follow-up, you can say something like, \u201c<\/span><i><span style=\"font-weight: 400;\">Hey, it was so great getting to meet you. We had a great conversation about my company\u2019s product or service. I\u2019m here to answer any questions or concerns that you may have<\/span><\/i><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will certainly want to add more detail to the sample above. If your prospect had a specific objection in your initial conversation, don\u2019t hesitate to address it in your video. And if that prospect didn\u2019t mention anything specific? Use your video follow-up to show your passion for your product or service. Make your video as personalized as you can while articulating the value that your product or service can bring to their lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, you\u2019ll definitely want to leverage video follow-ups. By recording a customized video for them, you will become a huge differentiator in their inbox. In other words, as we all navigate through our busy days, your video content will stand out. As you can guess, this bright, shining light on your video content will make it more likely that your prospect consumes your content <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> makes a purchase from you.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9272\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Follow-Up.gif\" alt=\"Video Follow Up\" width=\"472\" height=\"264\" \/><\/p>\n<p><b>Follow the Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Finally, when thinking about how to utilize videos throughout your sales process, I encourage you to closely track your data and analytics.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your analytics can offer plenty of insights about your video content <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> your audience members. From overall watch time to click-through rate, these data points can show you whether your videos are resonating or not. In effect, they let you avoid what isn\u2019t working and double down on what <\/span><i><span style=\"font-weight: 400;\">is<\/span><\/i><span style=\"font-weight: 400;\"> working. With these insights, you can create even more effective video content, which will provide incremental insights. The cycle then continues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the most beautiful things about using a platform like Dubb is that you have a wealth of data at your fingertips. For instance, using Dubb, you can actually track whether a certain prospect has watched your video content. If that prospect <\/span><i><span style=\"font-weight: 400;\">has<\/span><\/i><span style=\"font-weight: 400;\"> watched your video, you can be more confident about following-up with them. And if they haven\u2019t? You may want to tread more carefully when contacting that prospect again.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9268\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Analytics.gif\" alt=\"Analytics\" width=\"565\" height=\"316\" \/><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of other data points that you can find on Dubb. You can see if a particular prospect has opened your email, what percentage of your video that they watch, and if they didn\u2019t watch your video at all.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If that prospect didn\u2019t watch your video in the first place, you can follow-up. In either text or video form, you can say something like, \u201c<\/span><i><span style=\"font-weight: 400;\">Hey, my team and I made this video for you. I know that you are going to love it. Let me know what you think<\/span><\/i><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if that prospect still doesn\u2019t watch your video? You can bump it up a third time. Your message could be similar to, \u201c<\/span><i><span style=\"font-weight: 400;\">Hey, I see you didn\u2019t get a chance to view that video I made for you. I know that you\u2019ll find it interesting. Let me know your thoughts<\/span><\/i><span style=\"font-weight: 400;\">.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you notice that your prospect did, in fact, watch your video, you can follow-up in a different way. You can say something like, \u201c<\/span><i><span style=\"font-weight: 400;\">Hey, I saw that you checked out your video, but didn\u2019t take the call to action. Is there anything I can do to help you make a decision or move forward?<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the ways that you can use analytics and data to accomplish your sales goals. No matter the content or length of your video content, granular analytics can help you create more effective content.\u00a0\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Take Advantage of These Opportunities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So in this post, we covered a whole host of ways to incorporate video throughout your sales process. It isn\u2019t just the first touchpoint. Instead, there are many more opportunities to leverage video to generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every single chance that you are communicating with your prospects represents a chance to use video. Yet if you are intimidated by making these changes, there\u2019s no need to worry. You don\u2019t need to reinvent the wheel. All you need to do is embrace the power of video in your day-to-day sales work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to learn more about Dubb and how it can help you incorporate video in your sales process, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to register for a free 7-day trial of Dubb\u2019s premium plans.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-utilize-videos-throughout-your-sales-process\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,121,104,129,151],"tags":[369,182,238,4,526,70,30,280,32],"class_list":["post-9264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-dubb-features","tag-sales","tag-video","tag-video-content","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Utilize Videos Throughout Your Sales Process<\/title>\n<meta name=\"description\" content=\"Thinking about how to utilize videos throughout your sales process? 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