{"id":9243,"date":"2021-01-20T19:38:43","date_gmt":"2021-01-21T02:38:43","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9243"},"modified":"2024-07-03T10:43:49","modified_gmt":"2024-07-03T17:43:49","slug":"live-streaming-best-practices-in-developing-an-effective-strategy","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/live-streaming-best-practices-in-developing-an-effective-strategy\/","title":{"rendered":"Live Streaming: Best Practices in Developing an Effective Strategy"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=live-streaming-best-practices-in-developing-an-effective-strategy\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">In the world of sales and marketing, a live streaming strategy can be a great way to accelerate your business. Leveraging the power of live video, you can more closely connect with your prospects and increase your odds of generating new sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you haven\u2019t already adopted a live streaming strategy, it\u2019s generally a great idea to do so. Having said this, actually implementing a stellar live streaming strategy can be easier said than done. As with many sales and marketing strategies, there are certain nuances or subtle details that can make the difference between failure and success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I want to spend this article talking about live streaming and how you can maximize your chances of achieving your live streaming goals. While you may make some mistakes in the beginning, implementing these tips and insights can substantially strengthen your live streaming strategy.<\/span><\/p>\n<h2><b>When <\/b><b><i>Not<\/i><\/b><b> to Live Stream<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before getting into the details of how to conduct the best possible live stream, I think that it\u2019s important to take a few moments to discuss when <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> to live stream. Live streaming can offer so many benefits for you and your audience. But as you can guess, it isn\u2019t right for every single situation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, YouTube is a terrific platform for building long-term audiences with short to medium-form produced content. While it can also be a good choice for live videos, the platform favors produced video content.\u00a0<\/span><\/p>\n<p><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb.com<\/span><\/a><span style=\"font-weight: 400;\"> is also a great solution for sending out asynchronous videos. Asynchronous videos are all about sending quick video messages to someone to get a result. Dubb is also a terrific outlet for sending out videos for business communication, for getting results with calls to action, or even booking a time on your calendar with a customized video above the calendar. If you want to use video to get sales and marketing results, Dubb can be a great choice for you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9248\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Ruben.gif\" alt=\"Ruben\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the situations where live streaming may not be the ideal solution. I\u2019m not saying that you should prioritize live streaming or non-live streaming. The point here is to be strategic. Make sure you are being conscious of <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> you are live streaming or foregoing live streaming. Doing so will make your video content more engaging and will help you accomplish your video goals.\u00a0<\/span><\/p>\n<h2><b>The Most Important Thing in Live Streaming<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When developing a live streaming strategy, there are many different things to keep in mind. Nonetheless, I think that there is one thing that is more important than many of the other factors that you must keep in mind.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes down to <\/span><b><i>practice<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s face it: live streaming may not be the most natural thing. For many of us, it can feel weird or awkward to stare into a camera and speak extemporaneously to tens, hundreds, or even thousands of people. You aren\u2019t necessarily getting the feedback that you would receive when you\u2019re giving a talk in front of a live audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet while live streaming may not feel completely natural, the silver lining is that we can keep practicing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I know from experience. By this point, I have recorded around 700 live videos. Even though I\u2019ve been on camera more often than most, I\u2019m still getting the hang of it. I\u2019m constantly adapting my style on-camera. In the end, there is always something new to learn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Critically, however, it\u2019s not like I\u2019m learning an exciting new method or strategy and then doing nothing. I\u2019m incorporating it into my video content. In other words, I\u2019m actively trying different things\u2014even if they may fail.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9249\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Practice.gif\" alt=\"Practice\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This may seem intimidating\u2014especially if you are uncomfortable making video content. I promise you that it gets better. The earliest days are the hardest. However, by continuing to get in front of the camera and put great content out there, you will undoubtedly improve.\u00a0<\/span><\/p>\n<h2><b>A Story of How We Leveraged Live Streaming to Grow Our Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So you know that practice is important to leverage live streaming. Without it, you\u2019re going to find it difficult\u2014no matter how valuable your content is.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But to illustrate the power of live streaming, I want to share a brief story from my company <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">. As you may already know, Dubb is a video communications platform for both salespeople and marketers. Using our software, you can leverage the power of video to accomplish your sales and marketing goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the earlier days of Dubb, my team and I quickly discovered that we were experiencing a bottleneck. Essentially, we weren\u2019t able to deliver the demos that we needed to all of our users. This was a real problem, as we wanted to use these demos to showcase everything that Dubb had to offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The solution? We kind of broke the rules and went live with our sales calls. Moreover, we recorded these live demos and then broadcasted them onto our social channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, we had some great successes with this solution. By showing our sales calls to other Dubb prospects and current users, we were able to show the value of Dubb. Our audience could not only see Dubb\u2019s powerful features, but our enthusiasm for the product. While it was unconventional, our live streaming strategy was a great workaround to solve our demo issue. At the same time, these recordings ended up being a huge sales tool for our company.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9250\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Growth.gif\" alt=\"Dubb Growth\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You may not be in the same exact position as we were. Maybe you have a great way of distributing your demos to your prospects and users. That said, you may be facing another pressing issue that can be solved through a live streaming strategy. Don\u2019t hesitate to leverage it if you need an effective way to communicate with a particular audience.\u00a0<\/span><\/p>\n<h2><b>Planning Your Live Stream<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So considering all of the above, let\u2019s now talk about how you want to go about planning your live stream. While there may be some interruptions in your live stream, you still want to put in the time so that it goes as smoothly as possible. Moreover, you want your live stream to keep moving and stay exciting. Doing this helps your audience stick around and respond to whatever call to action that you\u2019re promoting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One helpful thing I\u2019ve found is to <\/span><b>create an outline for your live stream<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your outline doesn\u2019t need to be overly long or complicated. It can include some of the major points that you want to make during your recording. I\u2019d also specifically recommend that you plan your openings and your transitions. These can be tricky to navigate if you are speaking off-the-cuff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, don\u2019t hesitate to write down a few ideas for these important segments of your live stream. These parts do not need to be set in stone. If you are in a rhythm and intuitively sense that your transition should be different, feel free to alter them. The act of planning these out, however, is a great exercise to organize your thoughts and put on a better live stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From creating an outline from your live stream, you\u2019ll next want to consider <\/span><b>the many services that you can use to go live<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can use tools like Streamyard, Onstream, and Restream. With a service like Streamyard, you can easily stream to multiple services\u2014all at the same time. This can be extremely powerful, especially if you want to increase your footprint during your live streams. Using a service like Streamyard, you can easily get the job done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many people also don\u2019t recognize that you can go live on Zoom. Specifically, Zoom gives you the ability to connect to your YouTube or Facebook accounts. This provides you with tremendous flexibility. For any conference call or webinar that you may have, you can use Zoom to have them live-streamed to your social media channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever platform you choose, make sure that you are completing your due diligence. Research these different streaming platforms and ensure that they have the features that you need.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">As a side note, we have a partnership with Streamyard. If you would like to learn more, head on over to <\/span><\/i><a href=\"http:\/\/www.dubb.com\/streamyard\"><i><span style=\"font-weight: 400;\">dubb.com\/streamyard<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">From there, <\/span><b>think about your distribution strategy<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live videos are typically a better solution if you are trying to attract an audience. It\u2019s important to recognize that they are less searchable in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, if you are looking to create evergreen content on a YouTube channel, it\u2019s often good to leverage a live and repost strategy. It\u2019s straightforward. Simply start your live stream when you want and then repost that live stream to your social media channels. This way, you get the initial audience of a live video <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> the SEO and long-term visibility of a produced video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t as concerned about getting the SEO benefits of your live stream, you don\u2019t necessarily have to post your live streams to social media. That being said, there are many reasons why you should. You never know if there is a key prospect who didn\u2019t catch your live stream, but who wants to view it on social media later. Along with this, there are few (if any) marginal costs of uploading your video to social media platforms. To put it another way, there are really no financial reasons why you shouldn\u2019t upload your live streams to your social media channels.\u00a0<\/span><\/p>\n<h2><b>Recording Your Live Stream<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A large part of an effective live streaming strategy comes down to preparation. Putting in the work before you start recording can help you save time and help you create better live streams. You don\u2019t want to ignore it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, planning only goes so far. You need to get in front of the camera and actually record your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like I said above, practice is at the heart of becoming a better live streamer. There\u2019s no way around it, so it\u2019s in your interest to embrace it from the start. Even though it can be discouraging at first, sticking with it (and learning from your mistakes) will accelerate your progress.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond practice, however, <\/span><b>I encourage you to think about audience engagement when you are live streaming<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Granted, this can be difficult when you are starting out. You are more likely focusing on the words that you\u2019re saying rather than how your audience is reacting to those words. Especially when you are at the beginning and only have a few audience members, what\u2019s the harm, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may be tempting to take that perspective, but I\u2019d encourage you to pay close attention to your viewers. By treating your audience members like friends or members of your family, you can increase engagement. And by increasing engagement? You can get new audience members to view your live streams, which will attract <\/span><i><span style=\"font-weight: 400;\">even more<\/span><\/i><span style=\"font-weight: 400;\"> followers. Along the way, some of those audience members will actually purchase your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to increase audience engagement is to respond to <\/span><i><span style=\"font-weight: 400;\">every single comment<\/span><\/i><span style=\"font-weight: 400;\"> when you\u2019re live. You can respond on the live stream and in the comments by typing replies in real-time. And by \u201crespond,\u201d I don\u2019t mean you need to include a long-winded response. You can acknowledge the comment in whatever form you\u2019d like. Doing this will really help you drive interactions and get people to share your content. This is because they will intuitively feel like they are involved in your live stream.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with responding to comments and feedback, <\/span><b>make sure to encourage tags and sharing<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to spread the word about your live stream and your company as a whole. During your live stream, make sure to tell your audience to tag a friend, family member, or colleague that would be interested in the live stream. My colleagues and I have found it a great way to grow your viewership in real-time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All you need to do is ask. You never know what may happen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, whenever we are recording live video content, <\/span><b>we must lean into the realities of recording live video<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interruptions are common. Flubs may happen. Your kids and pets may interrupt your train of thought or just cause a general ruckus in your video. Much of the time, there is nothing that you can do about these distractions. You just need to roll with them.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9251\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Mistake.gif\" alt=\"Mistake\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">That being said, these interruptions can also offer a positive benefit. You may not realize it at the time, but they make your videos more human. They make you more authentic\u2014even if you are talking about a \u201cserious\u201d business topic. While you shouldn\u2019t be looking to manufacture these moments, these moments, if they occur organically, can offer a silver lining to the interruption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you do get interrupted during a live stream, don\u2019t panic. It\u2019s not going to scuttle what you are trying to do in your live stream. In fact, it may offer you some subtle benefits that can pay off in the future. Just relax and keep going.\u00a0<\/span><\/p>\n<h2><b>After Your Live Stream: Leveraging the Waterfall Method<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So once the recording has concluded, many may think their work is done. After all, one of the best parts about live streaming is that hosts get to engage with their audiences in real-time. But like I mentioned above, an important part of a successful live stream is marketing it <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019ve finished recording.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it is critical to publish your live stream to social media channels. This includes everything from Facebook and Twitter to YouTube and LinkedIn. To reiterate, this is a great way to generate new content for your old followers and to show new followers that you are knowledgeable and skilled in your industry.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our experience, however, one of the most effective marketing strategies is leveraging Dubb\u2019s <\/span><b>Waterfall Method<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8465\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Watefall-Method.gif\" alt=\"The Waterfall Method\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At its core, the Waterfall Method is all about taking long-form content and chopping it up until smaller and smaller clips. These smaller clips can then be shared through email or your social media channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether they are one to two-minute clips of a striking insight from your live stream to a quick 30-second promo for the live stream itself, reusing your long-form content in this way creates a multiplying effect. From one 60-minute live stream, for instance, you can create much more content that you can serve to your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, there are likely key moments in your live stream that you can use to attract new audience members. Identify those parts of your live stream and extract them from the video. With that new clip, we recommend that you follow certain editing guidelines. For instance, make sure that those clips are in a square format. In that format, you should include text on the top, captions on the bottom, and a very concise video in the center. An example is below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-9246\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Live-Stream-1.gif\" alt=\"Waterfall Method Social\" width=\"521\" height=\"291\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Through our work at Dubb, we have found that the square format works the best for these types of videos. If you want to leverage the Waterfall Method and repurpose your live stream content, I highly encourage you to follow these guidelines. Before you know it, you\u2019ll find new audience members eagerly awaiting your content.\u00a0\u00a0<\/span><\/p>\n<h2><b>Creating a Top-Tier Live Streaming Strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While live streaming technology isn\u2019t brand new, there are still so many underrated benefits to using it in your business. In fact, I\u2019d argue that the value of live streaming was the most valuable thing that I learned last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our normal workday, we have sales meetings, webinars, and training calls. While these events are valuable in and of their own right, <\/span><i><span style=\"font-weight: 400;\">all of them<\/span><\/i><span style=\"font-weight: 400;\"> can be turned into live videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live videos force us to publish on social channels like YouTube, Facebook, and LinkedIn. It\u2019s a natural part of the process. The added benefit from posting is that our posted content attracts new leads, new clients, and new prospects. Really, live videos are the gift that keeps on giving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how to really take advantage of it. You can simply go to <\/span><a href=\"http:\/\/www.dubb.com\/streamyard\"><span style=\"font-weight: 400;\">dubb.com\/streamyard<\/span><\/a><span style=\"font-weight: 400;\"> to sign up for an account. Then, go ahead and set up your live stream and select all of the social channels that you want. This includes everything from Facebook, LinkedIn, and YouTube to Twitter, Periscope, and Twitch. Your video will then go directly live. Later, you can even take your live stream down and edit it. Doing this, you can make a sales pitch for one person into a sales pitch for 41 people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, if you\u2019d like to learn more about Dubb, I encourage you to <\/span><a href=\"http:\/\/www.dubb.com\/contact\"><span style=\"font-weight: 400;\">contact us<\/span><\/a><span style=\"font-weight: 400;\">. Dubb can be <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> tool you need to accomplish your sales and marketing goals. If you are interested in trying it out for yourself, go ahead and click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to sign up for a free 7-day trial of our premium product.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=live-streaming-best-practices-in-developing-an-effective-strategy\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":9244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,121,104,129,151],"tags":[369,182,238,4,1383,1382,1384,105,70,32],"class_list":["post-9243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-dubb","tag-live-stream","tag-live-streaming","tag-live-streaming-tips","tag-marketing","tag-sales","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live Streaming: Best Practices in Developing an Effective Strategy<\/title>\n<meta name=\"description\" content=\"Are you looking for a live streaming strategy that can transform your business? 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