{"id":9186,"date":"2021-01-11T13:32:16","date_gmt":"2021-01-11T20:32:16","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9186"},"modified":"2025-03-04T10:11:15","modified_gmt":"2025-03-04T17:11:15","slug":"podcast-brand-focused-marketing-for-revenue-growth-with-dino-carter","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-brand-focused-marketing-for-revenue-growth-with-dino-carter\/","title":{"rendered":"Podcast: Brand-Focused Marketing for Revenue Growth with Dino H. Carter"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">All of our businesses are looking for revenue growth. Without increasing sales, it is nearly impossible for our business to accomplish its goals. The good news is that there are many different ways to achieve revenue growth. One extremely effective strategy is brand-focused marketing. To learn more about how brand-focused marketing can help your business achieve more sales, <span class=\"s1\"><a href=\"https:\/\/dubb.com\/\">Dubb<\/a> founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\">Ruben Dua<\/a><\/span>\u00a0spoke with <a href=\"https:\/\/www.linkedin.com\/in\/dinohcarter\/\">Dino H. Carter<\/a>. In this episode of <a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><i>Connection Loop<\/i><\/a>, you will hear many different insights about sales growth and marketing, including the following:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">It\u2019s important to remember that a brand stands for a particular feeling. It is an emotion. It is what other people (namely, your employees, customers, and prospects) think about your company. Because of this, you and your colleagues must be strategic about the emotions you\u2019re trying to generate in your audience.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">To know and discover your brand, you need to focus on three questions: <i>who<\/i>, <i>what<\/i>, and <i>why<\/i>. Try to answer these questions as fairly and objectively as you can. If you and your colleagues go through this exercise, you\u2019ll be in a much better position to <i>truly<\/i> know what your brand stands for.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Authenticity is the most important thing in branding. Without being authentic, your branding is going to be much less effective. Even if you think your company\u2019s authentic self is \u201cweird\u201d or \u201cnon-traditional,\u201d resist the temptation to cover it up. By doubling down on it, you\u2019ll find that your branding work will be more successful.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">When thinking about your company\u2019s brand, also account for the way that life will change from Covid-19. Part of branding is understanding current behavior and how your audience is living their lives. Being empathetic and adaptable here will certainly pay off.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Remember that legacy is not the thing that you build. It is the number of people that you touch. By focusing on your audience, your legacy will take care of itself.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\">Whether you work for a small, medium, or larger business, you can take the insights discussed in this episode and generate more sales growth. Enjoy the conversation!<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/dinohcarter\/\">Dino H. Carter<\/a> describes himself as a brand-whisperer. He is the founder of <a href=\"https:\/\/www.linkedin.com\/company\/dbranding\/\">D Branding<\/a>, which is a Los Angeles based brand consultancy that helps businesses grow and solve problems. <a href=\"https:\/\/www.linkedin.com\/in\/dinohcarter\/\">Dino<\/a> and his clients do this by building a unique brand strategy to grow market share, develop deeper brand awareness, and generate sustainable growth. D Branding\u2019s clients include business owners and entrepreneurs. <a href=\"https:\/\/www.linkedin.com\/in\/dinohcarter\/\">Dino<\/a> has perfected his marketing skills for over 20 years and on three different continents.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Want to learn more from <a href=\"https:\/\/www.linkedin.com\/in\/dinohcarter\/\">Dino<\/a> about brand-focused marketing for revenue growth?<\/p>\n<p>The story continues at <a href=\"https:\/\/dubb.com\/\">dubb.com<\/a>.<\/p>\n<p><span data-offset-key=\"ba0d3-0-0\"><br \/>\n<\/span>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/n2N1Y7PNBu4?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/Brand-focused-Marketing-for-Revenue-Growth-with-Dino-Carter-eor8bn\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/Brand-focused-Marketing-for-Revenue-Growth-with-Dino-Carter-eor8bn\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,334,100,484,129],"tags":[369,309,391,182,238,336,4,105,335,136],"class_list":["post-9186","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-interviews","category-marketing","category-strategy-consultations","category-tips","tag-best-practices","tag-blog","tag-branding","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-marketing","tag-podcast","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast: Brand-Focused Marketing for Revenue Growth with Dino H. 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