{"id":9077,"date":"2020-12-15T11:41:10","date_gmt":"2020-12-15T18:41:10","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9077"},"modified":"2025-03-04T10:13:31","modified_gmt":"2025-03-04T17:13:31","slug":"podcast-adapting-to-todays-b2b-tech-buyer-with-vinay-bhagat","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-adapting-to-todays-b2b-tech-buyer-with-vinay-bhagat\/","title":{"rendered":"Podcast: Adapting to Today&#8217;s B2B Tech Buyer with Vinay Bhagat"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">If your company sells products or services to other businesses, it\u2019s vital to understand your customer. Today\u2019s B2B tech buyer is sophisticated and much different than in the past. So how do you connect with these B2B tech buyers and generate more sales? In this episode of <a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><i>Connection Loop<\/i><\/a>, <a href=\"http:\/\/dubb.com\">Dubb<\/a> Director of Partnerships <a href=\"https:\/\/www.linkedin.com\/in\/tonibubb\/\">Toni Bubb<\/a> sits down with <a href=\"https:\/\/www.linkedin.com\/in\/vinaybhagat\/\">Vinay Bhagat<\/a>, the founder and CEO of <a href=\"https:\/\/www.linkedin.com\/company\/trustradius\/\">TrustRadius<\/a>. Topics discussed in this episode include the following:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Startup life is a roller coaster. Even if you have a stellar product or service, there are going to be obstacles that you\u2019ll need to overcome. These obstacles are not permanent or insurmountable, yet you need to be prepared to put in some hard work to bypass them.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Entrepreneurship is a team sport rather than an individual sport. Our society often lionizes the solitary entrepreneur who defies all odds and achieves massive success. The reality can\u2019t be further from the truth. Ultimately, entrepreneurs need to rely on their rockstar colleagues to achieve their goals.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">A key exercise is to step back and truly understand what your buyers want from you today. Step into their shoes and recognize the problems that they need to be solved. With over 60% of today\u2019s B2B buyers being Millennials, it is also useful to look at demographics when completing this exercise. By doing this, you can increase your chances of making more sales.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Rest assured that today\u2019s B2B tech buyer is completing extensive research on you. This may be before they contact your organization or right before they make the decision to purchase your product or service.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Critical reviews aren\u2019t the worst thing in the world. In fact, if people don\u2019t see critical reviews, they may not trust your concept as a whole. The absence of negative feedback may mean that people don\u2019t trust the content or your buying cycles.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\">This is a great episode for sales and marketers that are trying to better understand their customers and generate more sales. Even if you sell to consumers, this discussion contains key insights that you can use in your day-to-day work. We hope you enjoy the episode!<\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/vinaybhagat\/\">Vinay Bhagat<\/a> is a technology entrepreneur who has a passion for taking on important challenges. Most recently, he is the founder and CEO of <a href=\"https:\/\/www.linkedin.com\/company\/trustradius\/\">TrustRadius<\/a>. <a href=\"https:\/\/www.linkedin.com\/company\/trustradius\/\">TrustRadius<\/a> is a customer voice platform that helps professionals research B2B technology products and services, helps vendors accelerate demand and sales, and deliver stronger products. Before launching <a href=\"https:\/\/www.linkedin.com\/company\/trustradius\/\">TrustRadius<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/vinaybhagat\/\">Vinay<\/a> founded a company called Convio, which was the leading provider of SaaS solutions to the nonprofit sector. Convio scaled to over $80 million in revenue, 450 employees, went public in 2010 and was acquired for $325 million in 2012.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Want to learn more from <a href=\"https:\/\/www.linkedin.com\/in\/vinaybhagat\/\">Vinay<\/a> about adapting to today\u2019s B2B tech buyer?<\/p>\n<p>The story continues at <a href=\"http:\/\/dubb.com\">dubb.com<\/a>.<\/p>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/Fpre0p2hikE?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/Adapting-to-todays-B2B-Tech-Buyer-with-Vinay-Bhagat-enrj5d\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/Adapting-to-todays-B2B-Tech-Buyer-with-Vinay-Bhagat-enrj5d\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,1317,334,100,255,129],"tags":[369,309,182,238,336,1318,105,335,256,70,136],"class_list":["post-9077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-entrepreneurship","category-interviews","category-marketing","category-reviews","category-tips","tag-best-practices","tag-blog","tag-business-advice","tag-business-growth","tag-connection-loop","tag-entrepreneurship","tag-marketing","tag-podcast","tag-reviews","tag-sales","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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