{"id":9008,"date":"2020-12-08T12:00:55","date_gmt":"2020-12-08T19:00:55","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9008"},"modified":"2025-03-04T10:14:57","modified_gmt":"2025-03-04T17:14:57","slug":"podcast-effective-marketing-strategies-that-grow-revenue-for-small-businesses-with-vicki-oneill","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-effective-marketing-strategies-that-grow-revenue-for-small-businesses-with-vicki-oneill\/","title":{"rendered":"Podcast: Effective Marketing Strategies that Grow Revenue for Small Businesses with Vicki O&#8217;Neill"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Are you looking for more effective marketing strategies that can help you generate more sales? If so, you will be delighted with this episode of <a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><i>Connection Loop<\/i><\/a>. In this episode, <span class=\"s1\"><a href=\"http:\/\/dubb.com\">Dubb<\/a> founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\">Ruben Dua<\/a><\/span>\u00a0spoke with <a href=\"https:\/\/www.linkedin.com\/in\/vickioneill\/\">Vicki O\u2019Neill<\/a> about different ways that you can connect with your audiences and generate more sales. Throughout this conversation, you will hear many different insights, some of which include the following:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">As marketers and entrepreneurs, we have plenty of tasks on our plates. All too often, we don\u2019t take the time to look at our businesses from an outside perspective. However, by doing this, we can identify where the real opportunities are.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">It is important to develop and think about ideal customer personas. Developing these ideal customer personas makes it much easier to understand who your business is trying to connect with and target.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Once you have developed that ideal customer persona, you and your colleagues should connect to that persona\u2019s struggle. Once you have understood those struggles and issues, make sure that you are showing how your product or service is addressing those struggles. It makes it much more likely that your prospect will make a purchase. <span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">Content is an inevitable part of any great marketing strategy. We\u2019re now living in a world where every company is a media company. You need to invest time so that your target audience sees your brand, what it stands for, and how your product or service can create immense value in their lives.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<li class=\"li1\">One of the most important things in marketing is leading with empathy. Step into your target customers\u2019 shoes and understand what they are looking to solve in their lives. While it may seem difficult, doing this will make your marketing work much more fruitful.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li>\n<\/ul>\n<p class=\"p1\">This is a terrific conversation not only for small business owners but for anyone who wants to market in an innovative way. Both small and large companies alike can leverage these marketing strategies to accomplish their business goals. Hope you enjoy the episode!<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/vickioneill\/\">Vicki O\u2019Neill<\/a> is the founder of <a href=\"https:\/\/www.linkedin.com\/company\/kenkay-marketing\/\">KenKay Marketing<\/a>. She serves small and midsize business leaders who need part-time marketing expertise without the full-time expense or hiring process. <a href=\"https:\/\/www.linkedin.com\/in\/vickioneill\/\">Vicki<\/a> is also the host of the Marketing Stream LIVE Show. As part of the show, <a href=\"https:\/\/www.linkedin.com\/in\/vickioneill\/\">Vicki<\/a> discusses various topics from marketing strategy, customer journeys, content creation, and more. Finally, she also hosts the Connect the Dots podcast, which discusses how listeners can connect the dots between marketing and sales.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Want to learn more from <a href=\"https:\/\/www.linkedin.com\/in\/vickioneill\/\">Vicki<\/a> about effective marketing strategies that grow revenue for small businesses?<\/p>\n<p>The story continues at <a href=\"http:\/\/dubb.com\">dubb.com<\/a>.<\/p>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/5EV7Wl60tA4?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/Effective-Marketing-Strategies-that-Grow-Revenue-for-Small-Businesses-with-Vicki-ONeill-enhlua\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/Effective-Marketing-Strategies-that-Grow-Revenue-for-Small-Businesses-with-Vicki-ONeill-enhlua\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,334,100,104,484,129],"tags":[369,309,182,238,336,4,105,335,70,193,136],"class_list":["post-9008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-interviews","category-marketing","category-sales","category-strategy-consultations","category-tips","tag-best-practices","tag-blog","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-marketing","tag-podcast","tag-sales","tag-social-media","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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