{"id":9004,"date":"2020-12-08T11:31:44","date_gmt":"2020-12-08T18:31:44","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=9004"},"modified":"2025-03-04T10:15:06","modified_gmt":"2025-03-04T17:15:06","slug":"podcast-how-to-connect-with-people-and-build-your-brand-by-sharing-your-stories-with-amy-blaschka","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-how-to-connect-with-people-and-build-your-brand-by-sharing-your-stories-with-amy-blaschka\/","title":{"rendered":"Podcast: How to Connect with People and Build Your Brand by Sharing Your Stories with Amy Blaschka"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"ddes7-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ddes7-0-0\"><span data-offset-key=\"ddes7-0-0\">In this episode of <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><span data-offset-key=\"ddes7-0-1\">Connection Loop<\/span><\/a><span data-offset-key=\"ddes7-0-2\">, <a href=\"http:\/\/dubb.com\">Dubb<\/a> founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\">Ruben Dua<\/a> spoke with <a href=\"https:\/\/www.linkedin.com\/in\/amyblaschka\/\">Amy Blaschka<\/a> about how to connect with people and build your brand by sharing your stories. Storytelling is an extremely important part of any marketing strategy. Whether you are trying to build brand awareness or are trying to sell a brand new product or service, stories can help you get from point A to point B. In this episode, you will hear a variety of insights, tips, and strategies. They include the following:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"21kgn-0-0\">\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"21kgn-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"21kgn-0-0\"><span data-offset-key=\"21kgn-0-0\">A brand is a promise. Whether it is your company\u2019s brand or a personal brand, your brand is transmitting a certain message and promise to your audience. Make sure that you are clearly articulating that brand and making it easy for your audience to understand.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"f0ksm-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f0ksm-0-0\"><span data-offset-key=\"f0ksm-0-0\">While it may seem counterintuitive, you don\u2019t necessarily want to cater to the largest audience possible. If you cater to all, you connect with none. Therefore, don\u2019t hesitate to target a very granular audience. Doing this, you\u2019ll be able to build extremely strong connections, thereby allowing you to expand out from there.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"8kj40-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8kj40-0-0\"><span data-offset-key=\"8kj40-0-0\">Social media is all about initiating a conversation. Rather than being \u201csalesy,\u201d it is about starting a discussion about relevant issues. By leading with this perspective and providing significant value, you are much more likely to accomplish your marketing goals.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"elkt9-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"elkt9-0-0\"><span data-offset-key=\"elkt9-0-0\">Don\u2019t forget that people connect and work with people. Behind every company or organization are people that are laser-focused on helping customers or users. That being said, some companies or organizations tend to forget this fact and communicate in a monolithic or stiff tone.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"8phjv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"8phjv-0-0\"><span data-offset-key=\"8phjv-0-0\">It\u2019s critical to jump right in. There are plenty of reasons why you want to put off your brand building for \u201canother day.\u201d The sooner that you get started, the quicker that you will see the benefits.<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"1da3q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1da3q-0-0\">\n<p><span data-offset-key=\"1da3q-0-0\">This is a great episode if you are looking for better ways to connect with customers and prospects. Stories can help you get there, so definitely implement the insights and advice discussed in this conversation.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"dqajs-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"dqajs-0-0\">\n<p><a href=\"https:\/\/www.linkedin.com\/in\/amyblaschka\/\"><span data-offset-key=\"dqajs-0-0\">Amy Blaschka<\/span><\/a><span data-offset-key=\"dqajs-1-0\"> is a social media ghostwriter and career storyteller. She helps leaders craft their stories to communicate and connect better. As she puts it, Amy has made a career offering \u201cstories as a service.\u201d From her film degree to three decades spent branding products, places, and people, <a href=\"https:\/\/www.linkedin.com\/in\/amyblaschka\/\">Amy<\/a> has always understood the power of weaving a compelling tale. Among many other things, <a href=\"https:\/\/www.linkedin.com\/in\/amyblaschka\/\">she<\/a> is a contributor to <\/span><span data-offset-key=\"dqajs-1-1\">Forbes\u2019s<\/span><span data-offset-key=\"dqajs-1-2\"> leadership vertical.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"fdo34\" data-offset-key=\"d1cvo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d1cvo-0-0\">\n<p><span data-offset-key=\"d1cvo-0-0\">Want to learn more from <a href=\"https:\/\/www.linkedin.com\/in\/amyblaschka\/\">Amy<\/a> about how to connect with people and build your brand by sharing your stories?<\/span><\/p>\n<p>The story continues at <a href=\"http:\/\/dubb.com\">dubb.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/tFARxu21TiI?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/How-to-Connect-with-People-and-Build-Your-Brand-by-Sharing-Your-Stories-with-Amy-Blaschka-enhkkf\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/How-to-Connect-with-People-and-Build-Your-Brand-by-Sharing-Your-Stories-with-Amy-Blaschka-enhkkf\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":9005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,237,334,100,228,484,129],"tags":[369,309,182,238,336,4,756,325,335,193,136],"class_list":["post-9004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-business-growth","category-interviews","category-marketing","category-social-media","category-strategy-consultations","category-tips","tag-best-practices","tag-blog","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-leadership","tag-linkedin","tag-podcast","tag-social-media","tag-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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