{"id":8949,"date":"2020-12-02T12:14:46","date_gmt":"2020-12-02T19:14:46","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=8949"},"modified":"2024-07-03T10:13:31","modified_gmt":"2024-07-03T17:13:31","slug":"top-sales-email-strategy-personalized-emails-vs-bulk-emails","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/top-sales-email-strategy-personalized-emails-vs-bulk-emails\/","title":{"rendered":"Top Sales Email Strategy: Personalized Emails vs. Bulk Emails"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=top-sales-email-strategy-personalized-emails-vs-bulk-emails\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">This debate over personalized emails vs. bulk emails is an important one. After all, the decision that you and your colleagues make will significantly impact the way that you communicate with prospects and clients. Not only that, but all of us have time restrictions and time constraints. We need to make decisions on how we can best spend our time\u2014including how we communicate with our audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For these reasons, it is important to think about how to best optimize your emails. Email optimization, especially when it comes to adding personalization to your emails, can have a huge impact. It is such an important part of day-to-day business operations that you need to think about how you can incorporate them into your marketing work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, I want to further go into this debate over personalized emails vs. bulk emails. I think that in the end, the debate is somewhat illusory. Yes, you need to send both of these types of emails. Along with this, using a tool like <\/span><a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=top-sales-email-strategy-personalized-emails-vs-bulk-emails\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, you can send semi-personalized emails at scale. In other words, you don\u2019t necessarily need to choose whether you want to send personalized emails or bulk emails. Instead, you can <\/span><i><span style=\"font-weight: 400;\">do both<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8952\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Personalized-vs.-Bulk.gif\" alt=\"Personalized vs. Bulk\" width=\"470\" height=\"251\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">A Persistent Question<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At Dubb, we are obsessed with all things marketing. Yes, video is our bread and butter. Every day, we create our own video content and discuss the power of video marketing to accomplish business goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it may not be well-known, an essential part of video marketing is email. Email marketing is powerful in and of its own right, but you can multiply its power by creating and sending video emails. Video emails are powerful in that you get to both leverage the power of storytelling and send your stories through a medium that we constantly check. To put it another way, you can build deep, personal connections with your audience members by reaching them through video emails.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8955\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Video-Emails.gif\" alt=\"Video Emails\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I could talk about video emails all day. But putting those specific emails aside for a few moments, I often come across the question of whether we should be sending our emails in bulk or whether we should be sending our emails in bulk. All of us are trying to optimize our email metrics, whether they are open rates, reply rates, or something else. Not only that, but we are trying to use our email marketing work to hit our sales numbers and accomplish our business goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Some Key Considerations for Both Personalized and Bulk Emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because of this, we want to be clear about which emails we should be consistently sending. Ultimately, the choice is yours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As I will discuss below, Dubb can go a long way in solving this dilemma of personalized emails vs. bulk emails. But before getting to that, there are some key considerations to keep in mind\u2014whether you are sending bulk emails or personalized emails.<\/span><\/p>\n<p><b>Subject Lines<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The first thing that I recommend is that you <\/span><b><i>personalize your subject line<\/i><\/b><span style=\"font-weight: 400;\">. This is whether you are sending a bulk email or personalized email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that personalizing your subject line isn\u2019t rocket science. It doesn&#8217;t need to be overly complicated. In fact, one of the most powerful things that you can do is to include the recipient\u2019s first name in the subject line. It may seem super simple, but using that recipient\u2019s name can go a long way in building long-term relationships and even making sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, it shows that your company has taken the time to personalize the message for that recipient. That isn\u2019t nothing\u2014especially with so many of us receiving spam in our inboxes. But not only that, but you are tapping into our inherent need to be recognized. As Dale Carnegie once famously said in <\/span><i><span style=\"font-weight: 400;\">How to Win Friends and Influence People<\/span><\/i><span style=\"font-weight: 400;\">, the most beautiful name in the English language is a person\u2019s name. Hearing our names being spoken or written by another person (including a company) generates positive feelings. We are more inclined to listen to that message, whether it is just a brief check-in with that customer or a \u201chard sell\u201d to purchase that product or service.<\/span><\/p>\n<p><b>A Great Hook<\/b><\/p>\n<p><span style=\"font-weight: 400;\">So along with personalizing your subject line, I recommend that you <\/span><b><i>provide an enticing hook in your message<\/i><\/b><span style=\"font-weight: 400;\">. Ideally, you are including a hook that your recipient hasn\u2019t heard before. That hook should speak to them in some way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some people, offering your value proposition can be an extremely effective hook. This type of audience member may not have heard of your product or service before, so delving into how your company can improve their life can be a terrific hook.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, a great hook can be an offer to purchase your product or service. Whether that offer is discounted or at full price, a hard sell or firm offer can be a great way to get your recipient to take action from your email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An enticing hook can even be a specific data point. For example, you may share a specific data point showing that your product or service can help your recipient solve a major problem in their life. If you lead with that hook, your reader is going to be much more likely to engage with your message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are just some of the examples of hooks that you can leverage. Undoubtedly there are more. The bottom line? I highly recommend that you include a hook in all of your email messages. They will certainly help you accomplish your email marketing goals.<\/span><\/p>\n<p><b>Thinking About the Body of Your Email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From here, I\u2019d like to talk about the content of your email. Specifically, the issue is whether you should email everyone with the same exact message or whether you should personalize the content of those messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That same exact message can be something like, \u201cHi there, just responding to your previous message. I love your idea and think it\u2019s fantastic. We should connect to discuss further.\u201d On the other hand, you can include an entirely personalized message for each of your recipients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no bulletproof answer here. In fact, I think the answer is that we need both. We need to be sending both and each has its own place in your marketing work. Generally speaking, bulk emails can be more effective at the top of your marketing funnel. When sending those mass emails, you want to ensure that people have opted-in and that they are looking for this information. As prospects travel toward the bottom of your funnel, personalized emails become more effective. This is because you often need to provide a more personalized touch when you are trying to make a final sale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem with personalized emails or videos, however, is that they can take some time to make. In some circumstances, they can take a <\/span><i><span style=\"font-weight: 400;\">long <\/span><\/i><span style=\"font-weight: 400;\">time. This is because creating video content can include everything from shooting the actual video to editing that video. Using a tool like Dubb, you can make this process significantly easier. These time commitments do exist. It\u2019s hard to get around the fact that bulk content is going to be much quicker to send than personalized content. You could do 50 per day or 100 personalized emails or videos per day, but it may take up more time than you\u2019d like.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of that being said, there definitely is a place for personalized messaging. Really, the return on investment can be absolutely massive. Like I said above, this is especially true if you are sending video emails. When you are sending a video, there is a huge impact. Personalized videos get so much more traction than your standard campaign videos. As I referenced earlier, this is because of the personal nature of these videos. Their inherent qualities will make them more effective. They will get you many more opens, replies, and conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So therein lies the dilemma when talking about personalized emails vs. bulk emails. Personalized emails are effective, but many people find the time commitment to be too burdensome. However, sales is really relationship-based right now. We\u2019re really not trying to burn and churn through prospects. We want to create long-lasting relationships with our prospects and clients. Going even further, we are trying to create fans for our business and companies. These fans can not only support your business now, but they can support it for years to come.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Power of Semi-Personalized Messaging and Video Emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So how do you settle this debate of personalized videos vs. bulk videos?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the key is to find a balance <\/span><b><i>and make your email campaigns semi-personalized<\/i><\/b><span style=\"font-weight: 400;\">. To do this, you can include things like semi-personalized text and smart tokens that let you auto-populate the recipient\u2019s first name and company name. Basically, you will want to follow the tips and recommendations that I mentioned above. This includes things like personalization tokens and names in subject lines. But that being said, you don\u2019t need to create a completely unique message for every recipient. You can certainly do so in special circumstances. However, with semi-personalized messages, you don\u2019t necessarily have to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In these messages, you can include things like important information about your product or service, news about an upcoming product launch, or even helpful tips and advice on how to get the most out of your product or service. The choice is yours, but with semi-personalized messages, you will want to keep the content somewhat broad. Yes, you can segment off members of your audience through an email marketing tool. Doing this lets you group audience members based on certain attributes, which can then help you make more tailored messages. Still, however, don\u2019t feel the need to make each email hyper-personalized. You can still get a similar effect by leveraging segmenting, creating a valuable message for that audience segment, and using the easy personalization tools that I mentioned above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add to that, <\/span><b>you want to include videos in your semi-personalized email messages<\/b><span style=\"font-weight: 400;\">. By doing this, you can get the most results out of that message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Talking over a video, I can more freely communicate what I\u2019m trying to say. This is especially true when you are creating a personalized video. It is very easy to speak directly to the recipient through video. You can say something like, \u201cHey, first name, company. I know where you\u2019re working, I know your problem, I know your job role, I know everything about you because I have done my homework. I can solve that problem for you.\u201d This is a message that can really resonate with a member of your audience. Better yet, your viewer gets to see your face, read your body language, and hear your tone of voice. This makes it more likely that they will trust you and purchase your product or service.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8953\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Ruben-Talking.gif\" alt=\"Ruben Talking\" width=\"454\" height=\"242\" \/><\/p>\n<p><span style=\"font-weight: 400;\">I think that getting more responses to your email marketing campaigns has to start at the value level. Semi-personalized videos and email campaigns make you think about a long list of questions that you should consider before sending your content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, ask yourself: <\/span><i><span style=\"font-weight: 400;\">what is it that I am truly emailing and why should the recipient click on it?<\/span><\/i><span style=\"font-weight: 400;\"> Think about the last ten emails that you opened. What was the subject line? What was in the body? What was the context of that email? What is it that the person was providing or offering to you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, personalization (and even semi-personalization) requires effort. It requires research. You may need to research a specific prospect\u2019s social media presence (like their LinkedIn profile). It shows that you have put in the work and allocated the time to learn something about them. But even if you aren\u2019t sending out a hyper-personalized video message, semi-personalization requires you to think about these things. They go a long way in building relationships and generating more sales.\u00a0\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Don\u2019t Forget a Call to Action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, when you are sending personalized emails or bulk emails, you are going to want to include some type of call to action (\u201cCTA\u201d). The CTA is an important feature in this personalized emails vs. bulk emails debate because it gets your audience, whoever they may be, to take some additional step or action. An example of this on a Dubb action page can be seen below:<br \/>\n<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8613\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/CTAs.gif\" alt=\"CTAs\" width=\"480\" height=\"350\" \/><\/p>\n<p><span style=\"font-weight: 400;\">CTAs are a terrific idea in essentially any content that you make. This is because you are taking the lead and directing your audience to complete some action <\/span><i><span style=\"font-weight: 400;\">that you want<\/span><\/i><span style=\"font-weight: 400;\">. In other words, instead of reading your email or watching your video and then moving on, you can lead that audience member further down your sales funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The great news is that there are so many different CTAs that you can use when sending personalized or bulk emails. Using a tool like Dubb, you can incorporate CTAs like the following:<\/span><b><\/b><\/p>\n<ul>\n<li><b>Schedule a meeting on your calendar<\/b><span style=\"font-weight: 400;\">: This is an especially powerful CTA for those audience members at the bottom of your sales funnel. After reading your semi-personalized email and watching their respective video, that audience member can quickly book a slot on your calendar. At Dubb, we have integrations with many of the most widely-used calendar services (like Calendly or Book Like a Boss), letting you easily offer this CTA to your audience.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Reply with video<\/b><span style=\"font-weight: 400;\">: Reply with video is another great CTA that lets your audience members leverage the power of video. Instead of needing to type out a lengthy response to your email and video, that audience member can record a video of their own. This is also a great way to gather video testimonials, which you can then use in your own marketing work.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Communicate through Facebook Messenger<\/b><span style=\"font-weight: 400;\">: Facebook Messenger may not be at the top of mind when communicating with audience members, yet it can be a great CTA. Some of your audience members may find it more convenient to communicate through Facebook. Giving them this opportunity through a CTA may make them more likely to respond to your video and start a conversation.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Download a white paper or eBook:<\/b><span style=\"font-weight: 400;\"> This can be a great CTA if your video or email content is more at the introductory stage. In other words, if you are sending content to the top of your funnel, your audience may want to learn more details about your product, service, or how your company solves common issues in their lives. Directing their attention to a white paper or eBook can accomplish that goal.\u00a0<\/span><\/li>\n<li><b>Make a purchase<\/b><span style=\"font-weight: 400;\">: This is one of the most exciting CTAs that you can offer. Whether you are selling a product or service, you can include a CTA button that lets your audience easily make that purchase. This is most valuable at the bottom of your funnel, but there may be circumstances where you want to include this CTA earlier in your audience relationship.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These are just some of the CTA options that you can use with Dubb. There are countless others. At the end of the day, CTAs can be your closest ally as you try to build customer relationships and drive sales through email and video marketing.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Capitalizing on This Top Sales Email Strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So when thinking about this debate of personalized emails vs. bulk emails, I hope you can see that there are plenty of nuances. There are certainly pros and cons to both personalized emails and bulk emails. And as I discussed, there is also a third way of sending semi-personalized emails to your audience. You have all of these tools at your fingertips, so I encourage you to take advantage of all of them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with that, I encourage you to take advantage of Dubb. Dubb offers a whole host of tools that can help you with your email and video marketing campaigns. If you are using Dubb, you can send actionable videos on our platform so that you can get real results from your message. You can boost email opens and engagement with features (like our GIF previews) and instantly drive conversions with our action pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about Dubb and how it can help you, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/contact\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to contact us and click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to sign up for a 14-day free trial of our paid tier.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=top-sales-email-strategy-personalized-emails-vs-bulk-emails\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":8950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,121,104,129,151],"tags":[369,1358,182,238,4,119,105,1357,70,1359,32],"class_list":["post-8949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-email-marketing","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-bulk-emails","tag-business-advice","tag-business-growth","tag-dubb","tag-email-marketing","tag-marketing","tag-personalized-emails","tag-sales","tag-semi-personalized-messages","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top Sales Email Strategy: Personalized Emails vs. Bulk Emails<\/title>\n<meta name=\"description\" content=\"Have you been thinking about the benefits and costs of personalized emails vs. bulk emails? 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