{"id":8863,"date":"2020-11-18T12:30:46","date_gmt":"2020-11-18T19:30:46","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=8863"},"modified":"2025-03-04T10:16:01","modified_gmt":"2025-03-04T17:16:01","slug":"podcast-how-entrepreneurs-get-featured-in-the-news-with-ronnell-richards","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/podcast-how-entrepreneurs-get-featured-in-the-news-with-ronnell-richards\/","title":{"rendered":"Podcast: How Entrepreneurs Get Featured in the News with Ronnell Richards"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"63i6f-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"63i6f-0-0\"><span data-offset-key=\"63i6f-0-0\">Whether you just started a new company or are trying to take your company to the next level, it is important to get some sort of press attention. But how do you get that sort of attention? In this episode of <\/span><a href=\"https:\/\/www.youtube.com\/channel\/UC4jR9dqWWiJ7gX97TyWOGtg\/videos\"><span data-offset-key=\"63i6f-1-0\">Connection Loop<\/span><\/a><span data-offset-key=\"63i6f-2-0\">, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\"><span data-offset-key=\"63i6f-3-0\">Ruben Dua<\/span><\/a><span data-offset-key=\"63i6f-4-0\"> sat down with <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ronnellrichards\/\"><span data-offset-key=\"63i6f-5-0\">Ronnell Richards<\/span><\/a><span data-offset-key=\"63i6f-6-0\"> to discuss everything related to startups and PR. You will hear many different insights in this episode, including the following:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"afvvh-0-0\">\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"afvvh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"afvvh-0-0\"><span data-offset-key=\"afvvh-0-0\">Being an entrepreneur is about being honest with yourself. It\u2019s important to be truthful about why you are actually doing what you do. Sometimes people trick themselves and this can lead to stress and unfulfilled expectations down the road.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"logj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"logj-0-0\"><span data-offset-key=\"logj-0-0\">Entrepreneurs that are looking to get noticed by the press should definitely create social media content. Creating engaging social media content lets you build an audience, which will then attract the attention of all kinds of publishers.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"4ceaj-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4ceaj-0-0\"><span data-offset-key=\"4ceaj-0-0\">Along with creating organic social media content, it\u2019s important to go ask journalists to write about you. Don\u2019t be afraid to be aggressive. This tactic works more often than you may think.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"eqt19-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"eqt19-0-0\"><span data-offset-key=\"eqt19-0-0\">Also, spend time building strategic relationships with journalists. Even if a journalist or publisher doesn\u2019t want to interview you right now, they may want to do so in the future. Investing in those relationships now will make your job much easier.<\/span><\/div>\n<\/li>\n<li class=\"DK2WGA7X3rKos2v1AABBD public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"bgo40-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"bgo40-0-0\"><span data-offset-key=\"bgo40-0-0\">One of the best attitudes that you can have is not needing someone else\u2019s platform. Instead, you can create your own platform and generate influence that way. Ironically, this may lead to more traditional press coverage in the future.<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"b6n03-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"b6n03-0-0\">\n<p><span data-offset-key=\"b6n03-0-0\">Ultimately, this is a great episode that can help you get more press attention for your startup. Even though it is never easy, you can obtain the press attention that you expect by leveraging the insights discussed in this conversation.<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/ronnellrichards\/\"><span data-offset-key=\"83c9v-0-0\">Ronnell Richards<\/span><\/a><span data-offset-key=\"83c9v-1-0\"> has been an entrepreneur for about two decades. Most recently, he is the founder of <\/span><a href=\"https:\/\/www.linkedin.com\/company\/ronnell-richards-llc\/\"><span data-offset-key=\"83c9v-2-0\">Developing the Next Generation of Great Entrepreneurs<\/span><\/a><span data-offset-key=\"83c9v-3-0\">, which is a firm that helps early-stage entrepreneurs get through the tough times, create and execute strategy, and grow sales. <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ronnellrichards\/\"><span data-offset-key=\"83c9v-4-0\">Ronnell<\/span><\/a><span data-offset-key=\"83c9v-5-0\"> is also the managing partner, creator, and host of <\/span><a href=\"https:\/\/www.linkedin.com\/company\/businessandbourbon\/\"><span data-offset-key=\"83c9v-6-0\">Business &amp; Bourbon<\/span><\/a><span data-offset-key=\"83c9v-7-0\">. On Business &amp; Bourbon, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ronnellrichards\/\"><span data-offset-key=\"83c9v-8-0\">Ronnell<\/span><\/a><span data-offset-key=\"83c9v-9-0\"> combats the evil forces of \u201centrepreneur porn\u201d with the superpowers of wisdom and knowledge gained through real experience.<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"83c9v-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"83c9v-0-0\">\n<p><span data-offset-key=\"4lnco-0-0\">Want to learn more from <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ronnellrichards\/\"><span data-offset-key=\"4lnco-1-0\">Ronnell<\/span><\/a><span data-offset-key=\"4lnco-2-0\"> about how to get featured in the news?<\/span><\/p>\n<\/div>\n<\/div>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"bbt6d\" data-offset-key=\"4lnco-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4lnco-0-0\">\n<p>The story continues at <a href=\"https:\/\/dubb.com\/\"><span data-offset-key=\"4lnco-3-0\">dubb.com<\/span><\/a><span data-offset-key=\"4lnco-4-0\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>Watch the full Livestream episode here:<\/p>\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"cs51g\" data-offset-key=\"6rq5e-0-0\">\n<div class=\"DK2WGA7X3rKos2v1AABBD _20x9t-BL2SDh7lOGEew66E\" data-block=\"true\" data-editor=\"4avgf\" data-offset-key=\"75hpb-0-0\">\n<div>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/2mo8tycH2cY?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><\/span><\/iframe><\/p>\n<p>Listen to the full podcast here:<\/p>\n<p><iframe src=\"https:\/\/anchor.fm\/connection-loop-dubb\/embed\/episodes\/How-Entrepreneurs-Get-Featured-in-the-News-with-Ronnell-Richards-emlnjm\" width=\"400px\" height=\"102px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Listen to this podcast on the platform of your choice <a href=\"https:\/\/anchor.fm\/connection-loop-dubb\/episodes\/How-Entrepreneurs-Get-Featured-in-the-News-with-Ronnell-Richards-emlnjm\">here<\/a>.<\/p>\n<p>Learn more about Dubb at <a href=\"https:\/\/dubb.com\/register\">dubb.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":8864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,1317,334,100,104],"tags":[369,309,182,238,336,4,1318,325,105,335,70,193],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-entrepreneurship","category-interviews","category-marketing","category-sales","tag-best-practices","tag-blog","tag-business-advice","tag-business-growth","tag-connection-loop","tag-dubb","tag-entrepreneurship","tag-linkedin","tag-marketing","tag-podcast","tag-sales","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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