{"id":8813,"date":"2020-11-15T09:16:18","date_gmt":"2020-11-15T16:16:18","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=8813"},"modified":"2024-07-03T10:06:14","modified_gmt":"2024-07-03T17:06:14","slug":"how-to-tell-your-brand-story-in-3-minutes","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/","title":{"rendered":"How to Tell Your Brand Story in 3 Minutes"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-tell-your-brand-story-in-3-minutes\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Whether you just started a startup or are a manager at a larger company, your company must have a brand story. Telling your brand\u2019s story is a key way to separate yourself from competitors, build deep connections with members of your audience, and generate more sales. Yet while you may recognize the importance of your brand story, it may be difficult to share it in a complete, yet concise way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, I want to use this post to explore brand stories. Specifically, I want to discuss what brand stories are and how you can tell them in a more effective way. Even if you think you have a \u201cboring\u201d or \u201cuninteresting\u201d brand story, I\u2019m here to tell you that your brand story <\/span><i><span style=\"font-weight: 400;\">can<\/span><\/i><span style=\"font-weight: 400;\"> be compelling. It can be so compelling that you can use it to accelerate the growth of your business.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8817\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Get-More-Conversions-1.gif\" alt=\"Get More Conversions\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re ready, let\u2019s go explore this idea of the brand story. At the end of this post, you will be in a great position to construct your brand story and share it with the rest of the world.\u00a0\u00a0<\/span><\/p>\n<h2><b>The Narrative Arc of Storytelling<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Simply put, stories make life more interesting. They provide some much-needed context about things that are happening in our lives. Not only that, but stories bring us together. They make it easy to connect with others, whether they are members of our family, friends, or even prospects for our businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at storytelling itself, you can see that it actually has a lot of structure. Great stories have this structure and the not-so-great stories stray away from this structure. In effect, the narrative arc of storytelling is encompassed within the hero\u2019s journey. The hero\u2019s journey is a great guide to follow when you are creating your brand\u2019s story. That being said, as I\u2019ll discuss below, one of the best ways to create a name for yourself is to <\/span><i><span style=\"font-weight: 400;\">break<\/span><\/i><span style=\"font-weight: 400;\"> some of those rules when sharing your brand story.<\/span><\/p>\n<h2><b>Three Steps to Telling Your Brand Story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">But before we get to that, let\u2019s focus on the basics. As you can guess, the best stories aren\u2019t those that are generated on the fly. While there are some extremely talented storytellers that can do that, I think that small and large companies alike should be deliberate and strategic about the stories that they\u2019re telling. You not only want to ensure that you are hitting all of the notes in your brand story, but you want your story to be easily digestible by a wide audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, I think that there are three important steps to telling your brand story. This is true whether you are constructing your brand story from scratch or are thinking about shifting your brand story so that it is more authentic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I think it comes down to this: you have to (1) hook your audience, (2) educate your audience, and (3) inspire your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with <\/span><b><i>creating a hook for your audience<\/i><\/b><span style=\"font-weight: 400;\">. Like any type of content marketing, you need to give your audience a reason to stick around and listen to your entire pitch. In this discussion, the pitch is your brand story, but it can be everything from a product launch to a verbal pitch in front of venture capitalists.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, your hook needs to be enticing enough for your audience to stay focused. Good stories keep your audience engaged. If you lose your audience\u2019s attention in the beginning, it is going to be much more difficult to regain their attention. On the other hand, a really compelling hook can go a long way in increasing engagement and generating more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of different ways to create a hook for your brand story. One way is to start with a really interesting vignette or story that inspired your product or service. For instance, when I talk about how I started Dubb, I also start off by saying that Dubb started off as a love story. It was a love story between my wife and me. My wife is a real estate agent, and I saw firsthand the many inefficiencies that real estate agents face when reaching out to prospects and clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These inefficiencies within the real estate world were the groundwork that led to Dubb. I spent years trying to figure out the best way for sales and marketers to communicate. After spending some time duct-taping several solutions together, I decided to go out there and build a much better solution myself. From there, Dubb has grown to power almost 30,000 businesses around the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, the hook for Dubb\u2019s brand story comes from the fact that it started as a love story. It is a way to capture the audience\u2019s attention and entice them to keep listening as to <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> I started the company. So think about how you can entice your audience through a hook. Even if you think your story is boring, I\u2019m certain that you can find an enticing hook.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8546\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/You-Win.gif\" alt=\"You Win\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">From the hook, you will want to <\/span><b><i>educate your audience<\/i><\/b><span style=\"font-weight: 400;\">. In the education phase, you want to tell your audience about your business. Here, this can be everything from speaking about how your product or service solves customers\u2019 problems to how your product or service actually works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This education stage is a great time to show the value that you are creating in the world. While they aren\u2019t mutually exclusive, this is a great time to make your \u201clogical\u201d pitch compared to your \u201cemotional\u201d pitch. In this part of the process, you are playing the role of teacher. You need to think long and hard about the value that you are delivering to your audience. Step into their shoes and contemplate what <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> would want to hear if you were living with their specific problems. Prioritizing empathy and taking an audience-first approach in this educational stage will make your brand story much more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, there is <\/span><b><i>inspiring your audience<\/i><\/b><span style=\"font-weight: 400;\">. The inspiration phase is more about the emotional side than the logical side. It is about moving your audience members from feelings of \u201cI\u2019m intrigued\u201d to feelings of \u201cI want to learn more.\u201d The actual act of constructing and sharing your brand story isn\u2019t enough. Doing this for the sake of doing it isn\u2019t worth your time. Instead, you want your brand story to galvanize your audience to take some sort of action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So essentially, in this inspirational phase, you are proposing an easy-to-follow call to action. You are telling your audience what to do and where to go to get your service or learn more about your company. It can virtually be anything. You can share your company\u2019s phone number or your personal email address. You can even give them a free trial of your software. Whatever the case may be, inspiring your audience isn\u2019t about tapping into those feelings and then moving in. Instead, you want those inspirational feelings to lead to future prospects or customers. Keep this in mind as you are crafting this critical third leg of your brand story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, this is a great framework to follow when constructing your brand story. By focusing on a hook, educating your audience, and informing your audience, you can create a brand story that truly resonates. It can go so far as generating more leads and customers for your business.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Be-True-Break-Through.gif\" alt=\"Be True Break Through\" width=\"480\" height=\"270\" \/><\/p>\n<h2><b>The Power of Engagement and Emotional Connections<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ultimately, I think that good storytelling comes down to keeping your audience enthralled and engaged. You don\u2019t want your audience sitting deep into their seats. Rather, you want them on the edge of their seats. You need to figure out a way where you tell the most interesting form of your story. Granted, you don\u2019t want to lie or be liberal with the truth when telling that brand story. That is a poor way to tell your brand story and build an audience. That being said, you can shape your brand story in a way that highlights certain things that you want to highlight.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As part of this, you need to think about the person (or people) listening to your brand story. Especially when it comes to brands, you need to get people interested in your brand. You need to create that <\/span><i><span style=\"font-weight: 400;\">emotional connection <\/span><\/i><span style=\"font-weight: 400;\">to your brand. While there isn\u2019t a bulletproof strategy in creating that emotional connection, one of the best ways is to stand in the shoes of your audience members. As I mentioned above, you want to get into their heads and make sure that your brand story is hitting on the points that they are expecting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of this being said, however, you want to be honest in your storytelling. Find those gold nuggets that make your story interesting. Highlight those nuggets while also explaining how your product or service can make your audience\u2019s lives substantially better. Don\u2019t fight transparency. Instead, embrace it, as it will go a long way in building trust with your audience and creating long-term relationships.\u00a0<\/span><\/p>\n<h2><b>Straying From Rules and Guidelines<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">So as you can see above, there are some key principles and guidelines that you\u2019ll want to follow when initially constructing your brand story. They will keep you on track and will help you think about the most important things that you should highlight when sharing your story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, like many other things in life, we live in a world where there are few hard and fast rules. The same applies to storytelling. While there are general principles that you\u2019ll likely want to follow, this doesn\u2019t mean that you <\/span><i><span style=\"font-weight: 400;\">necessarily<\/span><\/i><span style=\"font-weight: 400;\"> have to follow them. There isn\u2019t a paint-by-numbers, bulletproof way of telling a brand story that will automatically get you new customers and clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, I think it\u2019s all about learning the rules and then deciding to break them. That is how you\u2019re going to get attention. By breaking the rules in a way that is engaging, educational, and informative, you are going to separate your brand story from other brand stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be fair, this requires some failure and experimentation on your part. Very rarely will you get it right on the first try. Because of this, you need to be comfortable with the fact that the first iterations of your brand story may fall flat. There is nothing wrong with this. It is just part of the learning process. Instead of getting frustrated or sticking with a brand story that simply doesn\u2019t work, I really encourage you to keep experimenting. Think about different ways that you can craft your brand story, whether that is adding a different hook at the beginning or being a little more transparent when speaking about your company\u2019s earlier days. Whatever it is, don\u2019t be afraid to bend, or even break, the rules here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With all of this being said, however, I think that the best way to go about it is by sticking with a story arc. The good news is that a story arc is an extremely amorphous model of constructing a story. You can use it in so many ways, so don\u2019t let that deter you from experimenting. Beyond the story arc, however, have at it.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8818\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Wave.gif\" alt=\"Wave\" width=\"480\" height=\"270\" \/><\/p>\n<h2><b>The Brand Story of a Tree<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, just to illustrate the power of these concepts, my colleague Shannon Leonard showed how you can easily create a brand story from something as simple as a tree. Recently, Shannon visited Balboa Park in San Diego and came across a 100-year-old Moreton Bay fig tree.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking at the tree, Shannon immediately recognized how long the tree lasted. Shannon could pitch the tree by saying it was planted in 1915 and that it is in the top-10 of the largest tree trunks in California. This would have been an easy way to tell its story, but Shannon wanted to get beyond the pure historical facts and make a closer, more emotional connection with his audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, looking at the tree, Shannon noticed that there is currently a fence around it. The ground around the tree was getting compacted. A fence was constructed around the tree so that people would be prevented from stomping on the ground. It was that much in demand. And because people still want to see this Moreton Bay fig tree, there is a viewing deck being built around the tree. This is the first time since 1989 that people can approach the tree. Once the viewing deck is built, there may be another opportunity to measure the tree trunk, as the last time they did it was in 1996. All of this shows that the Moreton Bay fig tree has filled a real need in the lives of visitors. It connects them with nature and gives them some perspective on the wonders and majesty of our planet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this was Shannon\u2019s brand story for the 100-year-old Moreton Bay fig tree. As you can see, it incorporates different elements that we discussed above. With that being said, the great thing about storytelling is that you can really take it in whatever direction you want. Embrace this freedom and flexibility when crafting your own stories.<\/span><\/p>\n<h2><b>Getting Started With Your Company\u2019s Brand Story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">I hope that this has been a helpful guide on creating your company\u2019s brand story. No matter the size or sector of your company, it is important to have a brand story that is engaging, transparent, and beneficial for your business\u2019s goals. Even if it takes you some time to craft your story, stick with it. By continuing to adapt and iterate your brand story, you will create one that absolutely resonates with your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At <a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=how-to-tell-your-brand-story-in-3-minutes\">Dubb<\/a>, we are obsessed with brand stories and helping our users create and distribute their stories through video. If you would like to learn more about how you can make awesome brand stories using Dubb, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for a free 14 day trial of our software.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-tell-your-brand-story-in-3-minutes\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":8814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,1299,104,129,151],"tags":[369,147,148,1345,391,182,238,4,119,70],"class_list":["post-8813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-sales","category-tips","category-video-marketing","tag-best-practices","tag-brand","tag-brand-identity","tag-brand-story","tag-branding","tag-business-advice","tag-business-growth","tag-dubb","tag-email-marketing","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Tell Your Brand Story in 3 Minutes<\/title>\n<meta name=\"description\" content=\"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Tell Your Brand Story in 3 Minutes\" \/>\n<meta property=\"og:description\" content=\"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\" \/>\n<meta property=\"og:site_name\" content=\"Dubb Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/dubbapp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rubendua\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-15T16:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-03T17:06:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1532\" \/>\n\t<meta property=\"og:image:height\" content=\"866\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ruben Dua\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rubendua\" \/>\n<meta name=\"twitter:site\" content=\"@dubbapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruben Dua\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\"},\"author\":{\"name\":\"Ruben Dua\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\"},\"headline\":\"How to Tell Your Brand Story in 3 Minutes\",\"datePublished\":\"2020-11-15T16:16:18+00:00\",\"dateModified\":\"2024-07-03T17:06:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\"},\"wordCount\":2606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png\",\"keywords\":[\"best practices\",\"brand\",\"brand identity\",\"brand story\",\"branding\",\"business advice\",\"business growth\",\"dubb\",\"email marketing\",\"sales\"],\"articleSection\":[\"Advice\",\"Branding\",\"Sales\",\"Tips\",\"Video Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\",\"url\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\",\"name\":\"How to Tell Your Brand Story in 3 Minutes\",\"isPartOf\":{\"@id\":\"https:\/\/dubb.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png\",\"datePublished\":\"2020-11-15T16:16:18+00:00\",\"dateModified\":\"2024-07-03T17:06:14+00:00\",\"description\":\"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.\",\"breadcrumb\":{\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png\",\"width\":1532,\"height\":866,\"caption\":\"How to Tell Your Brand Story in 3 Minutes\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dubb\",\"item\":\"https:\/\/dubb.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Tell Your Brand Story in 3 Minutes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dubb.com\/blog\/#website\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"name\":\"Dubb Blog\",\"description\":\"Get more Connections, Conversations, and Clients with Dubb.\",\"publisher\":{\"@id\":\"https:\/\/dubb.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dubb.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/dubb.com\/blog\/#organization\",\"name\":\"Dubb\",\"url\":\"https:\/\/dubb.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"contentUrl\":\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png\",\"width\":57,\"height\":57,\"caption\":\"Dubb\"},\"image\":{\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/dubbapp\",\"https:\/\/x.com\/dubbapp\",\"https:\/\/www.instagram.com\/dubbapp\/\",\"https:\/\/www.linkedin.com\/company\/dubb-com\/\",\"https:\/\/www.youtube.com\/dubbapp\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb\",\"name\":\"Ruben Dua\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g\",\"caption\":\"Ruben Dua\"},\"description\":\"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.\",\"sameAs\":[\"https:\/\/www.facebook.com\/rubendua\",\"https:\/\/www.instagram.com\/rubendua\",\"https:\/\/www.facebook.com\/in\/rubendua\",\"https:\/\/x.com\/rubendua\"],\"url\":\"https:\/\/dubb.com\/blog\/author\/ruben\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Tell Your Brand Story in 3 Minutes","description":"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/","og_locale":"en_US","og_type":"article","og_title":"How to Tell Your Brand Story in 3 Minutes","og_description":"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.","og_url":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/","og_site_name":"Dubb Blog","article_publisher":"https:\/\/www.facebook.com\/dubbapp","article_author":"https:\/\/www.facebook.com\/rubendua","article_published_time":"2020-11-15T16:16:18+00:00","article_modified_time":"2024-07-03T17:06:14+00:00","og_image":[{"width":1532,"height":866,"url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png","type":"image\/png"}],"author":"Ruben Dua","twitter_card":"summary_large_image","twitter_creator":"@rubendua","twitter_site":"@dubbapp","twitter_misc":{"Written by":"Ruben Dua","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#article","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/"},"author":{"name":"Ruben Dua","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb"},"headline":"How to Tell Your Brand Story in 3 Minutes","datePublished":"2020-11-15T16:16:18+00:00","dateModified":"2024-07-03T17:06:14+00:00","mainEntityOfPage":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/"},"wordCount":2606,"commentCount":0,"publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"image":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png","keywords":["best practices","brand","brand identity","brand story","branding","business advice","business growth","dubb","email marketing","sales"],"articleSection":["Advice","Branding","Sales","Tips","Video Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/","url":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/","name":"How to Tell Your Brand Story in 3 Minutes","isPartOf":{"@id":"https:\/\/dubb.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage"},"image":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage"},"thumbnailUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png","datePublished":"2020-11-15T16:16:18+00:00","dateModified":"2024-07-03T17:06:14+00:00","description":"Your company\u2019s brand story is an essential part of your overall marketing strategy. Read on to learn some best practices on how to tell your brand story.","breadcrumb":{"@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#primaryimage","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Screen-Shot-2020-11-15-at-11.01.14-AM.png","width":1532,"height":866,"caption":"How to Tell Your Brand Story in 3 Minutes"},{"@type":"BreadcrumbList","@id":"https:\/\/dubb.com\/blog\/how-to-tell-your-brand-story-in-3-minutes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dubb","item":"https:\/\/dubb.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Tell Your Brand Story in 3 Minutes"}]},{"@type":"WebSite","@id":"https:\/\/dubb.com\/blog\/#website","url":"https:\/\/dubb.com\/blog\/","name":"Dubb Blog","description":"Get more Connections, Conversations, and Clients with Dubb.","publisher":{"@id":"https:\/\/dubb.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dubb.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/dubb.com\/blog\/#organization","name":"Dubb","url":"https:\/\/dubb.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","contentUrl":"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-icon-57.png","width":57,"height":57,"caption":"Dubb"},"image":{"@id":"https:\/\/dubb.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/dubbapp","https:\/\/x.com\/dubbapp","https:\/\/www.instagram.com\/dubbapp\/","https:\/\/www.linkedin.com\/company\/dubb-com\/","https:\/\/www.youtube.com\/dubbapp"]},{"@type":"Person","@id":"https:\/\/dubb.com\/blog\/#\/schema\/person\/4f4b3978fff8171107a634e54f0f7ceb","name":"Ruben Dua","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d1d71b0f758ab7db2107ffdb7cb1c5c316aeb970f8e5ea08e578c1b41e10db6f?s=96&d=simple_local_avatar&r=g","caption":"Ruben Dua"},"description":"CEO and Founder of Dubb and host of Connection Loop (a top 3% worldwide podcast), author of the best-selling book Click Record. Passionate about helping people succeed with video, AI, and automation. Empowers businesses to grow through innovative technology and storytelling.","sameAs":["https:\/\/www.facebook.com\/rubendua","https:\/\/www.instagram.com\/rubendua","https:\/\/www.facebook.com\/in\/rubendua","https:\/\/x.com\/rubendua"],"url":"https:\/\/dubb.com\/blog\/author\/ruben\/"}]}},"_links":{"self":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/8813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/comments?post=8813"}],"version-history":[{"count":5,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/8813\/revisions"}],"predecessor-version":[{"id":13264,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/posts\/8813\/revisions\/13264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media\/8814"}],"wp:attachment":[{"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/media?parent=8813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/categories?post=8813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dubb.com\/blog\/wp-json\/wp\/v2\/tags?post=8813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}