{"id":8619,"date":"2020-11-04T08:55:02","date_gmt":"2020-11-04T15:55:02","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=8619"},"modified":"2024-07-03T06:24:52","modified_gmt":"2024-07-03T13:24:52","slug":"leadership-in-age-of-disruption","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/leadership-in-age-of-disruption\/","title":{"rendered":"Leadership in the Age of Disruption"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=leadership-in-age-of-disruption\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p>Do any of these sound familiar? \ud83d\udce2\ud83d\udce2\ud83d\udce2<\/p>\n<p><b>\u2713 <\/b>I want to help my team more quickly reach its goals.<br \/>\n<b>\u2713 <\/b>I need help in leading my team in a remote-first world<br \/>\n<b>\u2713 <\/b>I\u2019m struggling to inspire my team amidst so much uncertainty.<br \/>\n<b>\u2713 <\/b>I was just thrust into a leadership role and need to quickly develop my leadership skills.<br \/>\n<b>\u2713 <\/b>I\u2019m interested in preparing myself to become a future leader in my organization.<\/p>\n<p>If so, check out this webinar on practical leadership skills in an era of disruption. <a href=\"https:\/\/dubb.com\">Dubb&#8217;s<\/a> CEO\/Founder <a href=\"https:\/\/www.linkedin.com\/in\/rubendua\/\">\u2b50\ufe0f Ruben Dua<\/a>, Chief Revenue Officer <a href=\"https:\/\/www.linkedin.com\/in\/darius-santos-852bb2a9\/\">Darius Santos<\/a>, and <a href=\"https:\/\/www.oceanbluestrategic.com\/\">Ocean Blue Strategic<\/a> Founder <a href=\"https:\/\/www.linkedin.com\/in\/shakeelbharmal\/\">Shakeel Bharmal<\/a> will share some actionable insights on how you can lead your team to your goals.<\/p>\n<p>Navigating disruption has to be one of the most challenging jobs to do as a leader. Even when disruptions seem minor, they could still take a toll on both employers and employees. It also doesn&#8217;t matter if they&#8217;re short-lived, because they continuously come at us from left, right, and center.<\/p>\n<p>Leadership, in and of itself, is already an incredibly challenging role to handle. When a disruptive force presents itself but our leadership isn&#8217;t built on solid foundations, we will surely suffer.<\/p>\n<p>Disruptive forces come in many shapes and forms. They don&#8217;t only affect industries as a whole, but they also bring about extreme challenges for both employers and employees.<\/p>\n<p>Take the fact that the workplace is becoming increasingly multigenerational, for example. To effectively create an inclusive and productive work environment, managers must learn to understand their employees&#8217; diverse backgrounds and cultures. From the employees&#8217; perspective, they might have a hard time cooperating because of differences.<\/p>\n<p>Another disruptive factor for any industry is technology. It\u2019s almost as if each day, a new technology emerges. For companies to continue to thrive, maintain their competitive edge, and keep up with the times, it\u2019s vital to continue incorporating innovative technologies. While constant technological advancement does offer tremendous opportunities, it\u2019s still quite difficult to adapt and adjust to the fundamental changes that it has on the way we conduct business.<\/p>\n<p>Besides these, there are many other disruptive factors affecting businesses. Some of the most prevalent are contemporary social issues, changes in demographic trends, sudden economic shifts, and globalization.<\/p>\n<p>Because of the rapid and frequent changes that these forces compel workplaces to undergo, we need leaders who are beyond capable of operating under pressure, effecting positive change and impact, navigating uncertainty, and, despite the odds, motivating employee productivity. But more than the skills and competencies required to run a business afloat, these unsettling situations also call for compassion and empathy.<\/p>\n<p><span data-preserver-spaces=\"true\">For these exact reasons, we invited <a href=\"https:\/\/www.linkedin.com\/in\/shakeelbharmal\/\">Shakeel Bharmal<\/a> to speak at one of <a href=\"http:\/\/dubb.com\">Dubb&#8217;s<\/a> training webinars. Shakeel is the founder and CEO of <a href=\"https:\/\/www.oceanbluestrategic.com\/\">OceanBlue Strategic<\/a>, a professional training and coaching firm established to empower individuals and teams to thrive amidst disruption and make a lasting impact in their communities and organizations.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Shakeel provided valuable insight about leading in times of disruption and uncertainty. He firmly believes that no matter which industry you belong to, how large or small the team you&#8217;re leading, or if you only consider yourself as someone in a position of influence, <\/span><strong><span data-preserver-spaces=\"true\">leadership is the greatest public service.<\/span><\/strong><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8677\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-scaled.jpg\" alt=\"Leadership\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-200x133.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-300x200.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-400x267.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-600x400.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-768x512.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-800x533.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-1024x683.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-1200x800.jpg 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-1536x1024.jpg 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/qozzjpfz2lg-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">Leaders aren&#8217;t merely supposed to take followers from one place to another. They&#8217;re not only people with exceptional qualities that were evident enough for someone to consider appointing them a title. You see, the most powerful and influential leaders are in a position to create a lasting impact. This impact can stem from how they have helped others, the values they hold and pass on, and the characteristics they exhibit. Whatever a leader does, it creates a positive impact. At least, it&#8217;s <\/span><em><span data-preserver-spaces=\"true\">supposed\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">to.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Either way, leaders have a significant influence on the people around them. Every action they commit and every word they say affects others in ways unimaginable. It&#8217;s primarily the reason why Shakeel describes leading as dropping a pebble in the middle of the water, and its impact as similar to the ripples made. Each wave produced by every pebble makes small but significant shifts in the water, which can potentially cause far-reaching change. As leaders create waves within the people around them, those people produce waves within others around <\/span><em><span data-preserver-spaces=\"true\">them, <\/span><\/em><span data-preserver-spaces=\"true\">and to those around <em>them<\/em>, a<\/span><span data-preserver-spaces=\"true\">nd so on.<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-scaled.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-8656\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-scaled.jpg\" alt=\"leadership water ripples\" width=\"2560\" height=\"1709\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-200x134.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-300x200.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-400x267.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-600x401.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-768x513.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-800x534.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-1024x684.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-1200x801.jpg 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-1536x1025.jpg 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/kkpthqm2k-c-scaled.jpg 2560w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">But we live in a disruptive world. There&#8217;s too much volatility present that the waters could not remain still. And if the waters aren&#8217;t calm, then making ripples is just about impossible.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">There&#8217;s an acronym that describes the world we are in: VUCA. It&#8217;s a concept put together by students from the U.S. Army War College to characterize the state of the world in the aftermath of the Cold War. The term VUCA reflects <\/span><em><span data-preserver-spaces=\"true\">volatility, uncertainty, complexity,\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">and\u00a0<\/span><em><span data-preserver-spaces=\"true\">ambiguity.<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0The nature of the world that we now live in is brimming with VUCA. At present, its relevance has begun to extend to principles in connection with leadership.<\/span><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Volatility\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">denotes that change is always happening, and it&#8217;s happening at breakneck speed. Anything can be subject to constant, rapid, and significant change.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Uncertainty\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">means that not all outcomes of the decisions we make are clear. The world has large elements of unpredictability.\u00a0<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Complexity<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0conveys that there are always several factors to take into consideration that it&#8217;s tough to get to the root of an issue, let alone come to rational judgments.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Ambiguity<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0indicates a lack of clarity that results from either an abundance or a scarcity of information. There&#8217;s too much or too little information available, making it hard to make sense of anything.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">We live in a world of VUCA. It might sound a bit strange to say out loud, but it&#8217;s our reality, and we have to figure out how to navigate it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">And so, we are left to ponder the question of how do we manage a reality that&#8217;s too volatile, uncertain, complex, and ambiguous?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The truth of the matter is that only 18% of leaders are capable of leading in a VUCA world. Why? It&#8217;s because our education systems and the way our parents raise us do not prepare nor supply us the skill sets necessary to navigate these fast-changing, unpredictable, complex, and ambiguous times. Nonetheless, there&#8217;s still hope. We <\/span><em><span data-preserver-spaces=\"true\">can\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">develop the skills needed for leading in spite of disruption. <\/span><span data-preserver-spaces=\"true\">Just as the world keeps shifting and turning, humans are continually evolving and learning\u2014part of gearing up for disruption is acknowledging this fact and taking in this mindset.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In view of these realities, Shakeel equipped us with the practices, behaviors, and attitudes we need to adapt as leaders in a disruptive world.<\/span><\/p>\n<h1><span data-preserver-spaces=\"true\">Leadership for a VUCA World<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">Growth Mindset<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Having a growth mindset means recognizing that you&#8217;re able to learn, unlearn, and relearn things. It&#8217;s carrying a perspective and attitude that only because something happened in a particular way in the past doesn&#8217;t necessarily mean that it will turn out the exact same way in the future.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you were successful in the past in committing to a particular action, you shouldn&#8217;t expect it to play out successfully again later on.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Turning it around, if you&#8217;ve gone through failing at something before, it doesn&#8217;t mean that it was a waste of your time, effort, or energy. A growth mindset says that you view it as an opportunity to learn something and to improve how you would approach it in the future.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8686\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Growth-Mindset.gif\" alt=\"Growth Mindset\" width=\"500\" height=\"281\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">But you see, a growth mindset is not only an idea that you individually carry to continue to grow in leadership. Possessing a growth mindset is something that you ultimately demonstrate. It involves constant awareness that you are learning new things, unlearning the old that might have worked before but probably wouldn&#8217;t tomorrow, and relearning things anew, every single day, and setting that example for your people to follow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In essence, a growth mindset means understanding that you are continually growing and developing your leadership qualities through practice and experience.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Customer-Centric Design<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">A customer-centric design means approaching products and services design with the consumers&#8217; needs, wants, and best interests in mind.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8675\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric.jpg\" alt=\"Customer Centric\" width=\"700\" height=\"450\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric-200x129.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric-300x193.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric-400x257.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric-600x386.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Customer-Centric.jpg 700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">We hear about this concept nearly every time from business people, but the question is, do we practice it? How much do we understand the weight of putting our customers first?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We often go through life looking out for our own interests, then attempting to persuade other people to want the same things. We tend to make it our sole mission to sell, sell, sell, only thinking about what we want. But that&#8217;s not what being customer-centric means. Functioning based on a customer-centric design means paying attention to your customers&#8217; needs, wants, and determining what happens in their lives in order to meet them right where they are.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Putting your customers first entails anticipating how their lives could change in the future and then working backward to see what you can bring to the table. This doesn&#8217;t only have to do with improving material elements of your products, but ultimately providing help through your skills and capabilities as a leader.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It also means not settling for what has already worked. People&#8217;s needs are always changing with the times. Customer-centric thinking involves gathering all possible information about their problems, what they need, and working time and time again to actively present answers and solutions.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Business Acumen<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8680\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen.jpg\" alt=\"Business Acumen\" width=\"647\" height=\"243\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-200x75.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-300x113.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-400x150.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-600x225.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-768x288.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-800x300.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-1024x384.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-1200x450.jpg 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen-1536x576.jpg 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Business-Acumen.jpg 1920w\" sizes=\"(max-width: 647px) 100vw, 647px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Developing business acumen might sound like an obvious task to do as a leader. But in times of severe disruption, it&#8217;s easy to get distracted by new trends and technologies. When that happens, we tend to lose sight of our primary goals, which is mainly the return on the investment we&#8217;re making\u2014time, money, attention, and energy. Business acumen suggests that we always hold clear expectations on the financial returns and impact of our efforts. It&#8217;s impossible to create a sustainable organization without a clear view of how we are managing the company&#8217;s financial assets\u2014we&#8217;d only be spinning our wheels.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Self-Reflection<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Maintaining a habit of reflecting on the things you do and the decisions you make is crucial. Ponder about everything\u00a0<\/span><em><span data-preserver-spaces=\"true\">in\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">the moment and\u00a0<\/span><em><span data-preserver-spaces=\"true\">after\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">the moment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">What could you have done better? What are the lessons you&#8217;ve taken away from this particular experience? What steps will you take tomorrow? Are the goals you&#8217;ve set constructive or destructive? Are you surrounding yourself with the right people? Are you delivering the right message?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8681\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Self-Reflection.jpg\" alt=\"Self-Reflection\" width=\"649\" height=\"263\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Self-Reflection-200x81.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Self-Reflection-300x122.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Self-Reflection-400x162.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Self-Reflection.jpg 538w\" sizes=\"(max-width: 649px) 100vw, 649px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">In self-reflecting, you have to <\/span><span data-preserver-spaces=\"true\">ask yourself even the toughest questions. Self-reflecting is essential for your development as an individual, but it also helps you identify which business methods might need changing and what new systems need implementation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Empathetic Communication<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Shakeel describes empathetic communication as &#8220;working with an open heart.&#8221; As said before, we need competency in leadership. But we also need compassion.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8679\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy.jpg\" alt=\"Empathy\" width=\"657\" height=\"279\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-200x85.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-300x128.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-400x170.jpg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-600x255.jpg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-768x327.jpg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-800x340.jpg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-1024x435.jpg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-1200x510.jpg 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy-1536x653.jpg 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Empathy.jpg 2460w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Some might take seasons of disruption as opportunities to innovate and spark creativity among the workforce. But for most, these are times of anxiety, difficulty, and change. No matter how big or how small, change can be difficult. As a leader, you must be capable of recognizing the reality that some of your employees might be struggling to manage these significant changes and disruptions.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">A great leader is able to empathize. Note that we said\u00a0<\/span><em><span data-preserver-spaces=\"true\">empathize<\/span><\/em><span data-preserver-spaces=\"true\">, not\u00a0<\/span><em><span data-preserver-spaces=\"true\">sympathize<\/span><\/em><span data-preserver-spaces=\"true\">. Sympathizing means feeling sorry for your people; empathizing means understanding that even though you might already have your eyes set on the future, you know it&#8217;s not right to judge others just because they couldn&#8217;t be there with you yet.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In extending compassion, expect to be pushed away. Understand that although people may appreciate your concern, they still might not be prepared to address their struggles. Genuine empathy proves that even then, you wouldn&#8217;t be offended by rejection. Because you genuinely care about your people, you&#8217;d still choose to leave your door and your heart wide open.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leader Character<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Out of all of these leadership traits we&#8217;ve discussed, your leader character is what you should be most focused on.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Many of us think that character is something that we are born with. We believe that it&#8217;s either our parents built it in us as they raised us or they didn&#8217;t. But this is completely untrue. Give it your attention and focus, and you&#8217;ll be able to gradually build on your character.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personal Humility &amp; Professional Will<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Quoting from a book by Jim Collins, Shakeel explained the essential aspects of leader character.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As a leader, there are two primary things that you always need to balance: <strong>personal humility<\/strong> and <strong>professional will.<\/strong><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Personal humility calls for modesty, adherence to a purpose that&#8217;s larger than your own and not only your personal agenda, and genuine care for your people. Professional will is an ambition for excellence, unwavering resolve, push-forward courage, and accountability.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Picture this: a leader with high character stands with a window on one side and a mirror on the other.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8671\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/image_from_ios-1.jpg\" alt=\"Leader\" width=\"400\" height=\"300\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/image_from_ios-1-200x150.jpg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/image_from_ios-1-300x225.jpg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/image_from_ios-1.jpg 400w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Whenever leaders with excellent character experience failure, they look at the mirror and ask themselves what they could have done differently. On the other hand, when there are successes, they look out the window, away from themselves, and they look for the people deserving of credit.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It&#8217;s introspection when things go wrong, and self-denial when things go right. A great leader balances both noble humility and fierce resolve.<\/span><\/p>\n<h1><span data-preserver-spaces=\"true\">The Leader Character Framework<\/span><\/h1>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8672\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions.png\" alt=\"Leader Character Framework\" width=\"468\" height=\"468\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-66x66.png 66w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-150x150.png 150w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-200x200.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-300x300.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-400x400.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-600x600.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-768x768.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-800x800.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-1024x1024.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-1200x1200.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions-1536x1536.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/ivey_leadercharacter_dimensions.png 2896w\" sizes=\"(max-width: 468px) 100vw, 468px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">In 2014, a group of researchers from the Ivey Business School sought to determine leadership mistakes and other possible factors that led to the 2007-2008 global financial crisis. In the end, the research team developed a framework which they called\u00a0<\/span><em><span data-preserver-spaces=\"true\">The Leader Character Framework.\u00a0<\/span><\/em><span data-preserver-spaces=\"true\">It revealed that the biggest failure that resulted in the financial crisis had much to do with character.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They ultimately defined character as a combination of traits, values, and virtues. The framework suggests that true character comes from exercising and balancing all elements or &#8220;dimensions,&#8221; which they say are non-negotiable. The point is that you cannot be lacking in one and expect that to be compensated by another. At the same time, the framework states that having too much or too little of one element ends in a virtue turning into a vice.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simply put, you can&#8217;t have one set of values without the rest of the others. You have to have all of it at once.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, when you have a leader full of drive and courage but only a minimal sense of humanity, they&#8217;re most likely going to make decisions that only favor their best interests.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If a leader possesses great integrity but not much sense of collaboration and humility, you get someone who&#8217;s incredibly dogmatic, who refuses to be convinced of anything, and who doesn&#8217;t acknowledge views and opinions but their own.<\/span><\/p>\n<h1><span data-preserver-spaces=\"true\">Leader Character in Practice<\/span><\/h1>\n<p><span data-preserver-spaces=\"true\">In putting character into practice, these are the elements we must learn to possess and balance.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8662\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c.jpeg\" alt=\"\" width=\"1098\" height=\"716\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-200x130.jpeg 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-300x196.jpeg 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-400x261.jpeg 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-600x391.jpeg 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-768x501.jpeg 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-800x522.jpeg 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c-1024x668.jpeg 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/7D6B97B5-DDD5-4892-BC3A-BA9A44F41979_1_105_c.jpeg 1098w\" sizes=\"(max-width: 1098px) 100vw, 1098px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Transcendence<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Transcendence essentially means having a clear sense of purpose. Is the &#8220;why&#8221; behind your organization clear to you and your team? Sometimes, it&#8217;s easy to get too caught up with executing business plans and conducting transactions that we forget the broader mission set before us. What&#8217;s more alarming is that the mission is actually what should inspire everything that we do. And yet, we very often lose sight of it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you already are aware of your mission, then instill that in your people. Teach them the value of looking ahead while still not losing their way.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Drive<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">During anxious times, when everyone appears to be spread too thin, you might think it&#8217;s best not to push for excellence. While you do have to be considerate and patient, you still have to aim for high-quality work. Going back to balancing the dimensions, if you&#8217;re all about humility and humanity, but you don&#8217;t have the motivation to press on despite disruptions, you and your team will never progress. Even in the middle of crises, people still want to progress. Therefore, your job as a leader is to communicate and partner with them on figuring out ways to collectively advance toward the organization&#8217;s goals without leaving anyone behind.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Collaboration<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">We all know that collaboration means maintaining positive relationships and working toward a common goal. But collaboration also means allowing for open dialogue and constructive dissent. Understand that in any team environment, there are always people with opinions different from yours. For collaboration to happen, you have to establish a safe place for every voice to be heard and for people to disagree constructively.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Humanity<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">In times of distress, people need people to go through life with. What exactly does it mean to lead with humanity? <\/span><span data-preserver-spaces=\"true\">Humanity simply means being available. It means letting your people know that you&#8217;re there for them\u2014not only for the business side of things and not just as an authority figure, but as a person.\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Humility<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Holding a leadership position can quickly get to someone&#8217;s head. But leaders with exemplary character do not count themselves as superior or more special than their people, even though they might hold a title that assumes they&#8217;re technically above others. Again, it&#8217;s about looking out the window and acknowledging people&#8217;s accomplishments, no matter how big or how small. Sometimes, humility even means deflecting all the praise of success from yourself to them.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Integrity<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Like we have already established, integrity shouldn&#8217;t just mean having a high moral standard or possessing a firm, dogmatic adherence to your personal beliefs. Integrity is also equal to transparently walking people through the rationale behind every decision that&#8217;s being made and allowing others to challenge your assumptions. It might sound challenging, but this will help you grow as a leader. Letting people point out the possible flaws of your decision-making will enable yourself to learn and develop.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Temperance<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Temperance is the ability to remain calm and composed despite tense situations. It means being able to think clearly and reasonably even in the face of crisis.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We face troubles every day. Some of them might only be temporary, but they still require thoughtful solving. For instance, if someone sent out the wrong email. From a micro perspective, that&#8217;s still a crisis. But temperance is being able to remain calm despite anything that may arise, large or small. Not that you wouldn&#8217;t have to do anything to set wrongs right, but it only means you are capable of rationality even when it seems impossible.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Justice<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">True character leaders take action when they see values being breached. You could steer clear of conflicts in an attempt to be indifferent, but your leadership is demonstrated by what you say as much as what you don&#8217;t say. Remember, you&#8217;re leading people. The team&#8217;s best interest is <\/span><em><span data-preserver-spaces=\"true\">your<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0best interest.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Accountability<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Accountability is owning up to your mistakes. It means being vulnerable enough to let your people know of your shortcomings, not to shame yourself, but to consider them as learning opportunities for yourself and for others.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Courage<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Finally, character requires courage to admit that you don&#8217;t have all the answers, courage to accept the reality of this volatile, uncertain, complex, and ambiguous world, and courage to confront every difficulty head-on\u2014because the only way to move past a challenge is to face it.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">These are what make a leader with character. As we continue to tread these volatile waters we find ourselves in, let&#8217;s begin building on our character for the betterment of both ourselves and our people. Remember to stay standing between your mirror and your window.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">All things considered, how do we effectively apply these to our leadership if we&#8217;re constrained to interacting through screens? How do we communicate character in a virtual world?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We do it through video.<\/span><\/p>\n<h1>Communicating in a Virtual World<\/h1>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-6283\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/giphy-3.gif\" alt=\"Group of users on a video call\" width=\"480\" height=\"270\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Out of all the available mediums today, video is the closest you can get to interacting with your team in person. With <a href=\"http:\/\/dubb.com\">Dubb<\/a>, you have the tools you need to create videos that display your leadership.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"http:\/\/dubb.com\">Dubb<\/a> is a video messaging platform that is mainly used for marketing and prospecting efforts. But that&#8217;s not all of it. Being a business leader, it&#8217;s critical to regularly communicate with your team for day-to-day updates, meetings, and other relevant matters. Now, you could write those out as regular emails, but there wouldn&#8217;t be much of an authentic connection.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Many companies use Dubb for communicating internally with their teams. It&#8217;s efficient, engaging, and convenient. If you aspire to do the same, then you&#8217;re in the right place.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Let&#8217;s go over a brief introduction of <a href=\"http:\/\/www.dubb.com\/features\">Dubb&#8217;s features<\/a> that you can use to send quality videos to your people.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Video Creation<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8653\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Chrome-Extension.gif\" alt=\"\" width=\"600\" height=\"379\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">The <strong>Dubb <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/screen-recorder-webcam-re\/comhknhgkhbecfolehchaemllofaeppb\">Chrome Extension<\/a><\/strong> tool provides you one-click access to several video recording options. You can record your entire screen (or a portion of your screen) and include a webcam video of yourself down on the corner. If you already have a video from your library or YouTube, you can upload that to Dubb as well.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Using the <strong>Dubb mobile app<\/strong>, you have access to real-time video editing features\u2014you can shoot short bursts of clips and simultaneously splice them together. If you&#8217;re thinking of sending a conversational video to your team, you can record one through the mobile app and personalize it with text, emojis, and music. The mobile app is available for both <a href=\"https:\/\/apps.apple.com\/app\/apple-store\/id1229312229\">iOS<\/a> and <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dubb.app\">Android<\/a>.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4898\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-mobile-app.gif\" alt=\"dubb mobile app\" width=\"596\" height=\"334\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">As if these weren&#8217;t functional enough, you can access all of Dubb&#8217;s features directly from LinkedIn, Gmail, Outlook, and various other email and CRM platforms. How? Dubb has <a href=\"https:\/\/dubb.com\/integrations\">direct integration<\/a> with several messaging platforms. Even if the platform you&#8217;re using doesn&#8217;t have direct integration, you can still use the Chrome Extension to record videos from whichever tab you have opened.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Video Customization<\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8657\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/video-landing-page.gif\" alt=\"\" width=\"600\" height=\"375\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">After creating your video, it&#8217;s time to package it up. Upon uploading your video, Dubb automatically builds a landing page for it\u2014complete with company logo, watermark, colors, and even a custom background image. Unlike YouTube, you wouldn&#8217;t find distractions like other brands and advertisements on Dubb&#8217;s <strong>video landing page<\/strong>. It&#8217;s just you, your brand, and your video.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you wish to send out multiple videos at once, you can use the <strong>video playlist<\/strong> feature. Just pick a set of videos in order, upload them, and each one automatically plays once the previous video is over. This way, if you&#8217;re thinking of sharing a combination of spontaneously recorded and pre-produced videos, you can do so without your recipients having to click on separate links to watch each one.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Whenever creating videos, there&#8217;s always the ultimate intention of encouraging your viewers to take action. With Dubb&#8217;s fully customizable <strong>call-to-action<\/strong> (&#8220;CTA&#8221;) buttons, you can do just that. CTAs are devices for encouraging your viewers to engage with your message; you can create the buttons so that they offer the option to book an appointment with you, fill out a form, download an attachment, or even for your viewers to shoot and send a video of their own without having to install anything\u2014nearly every action you could think of, you can customize the CTAs to become it.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8658\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/cta-1.gif\" alt=\"\" width=\"600\" height=\"375\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Aside from the CTAs, there&#8217;s also the exit intent pop-up that prompts your recipients to take one last action before leaving the page.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Need to send out a ton of videos for different use cases? You can build custom video presets. They instantly change the page elements from the video content, CTA buttons, colors, and everything else for maximum personalization and better engagement from your viewers. Once they see that your videos were made specifically for them, they would indeed be inclined to click.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Video Distribution<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">When it comes to distribution, you have even more opportunities to capture your recipients&#8217; attention. For example, if you send your videos out via LinkedIn, the thumbnail will appear as an animated GIF preview of the first few seconds. And you can do this directly from <a href=\"http:\/\/linkedin.com\">LinkedIn<\/a> and many other platforms\u2014look for the Dubb icon, click, and that gives you access to your video library, video recorder, and the rest of Dubb&#8217;s features, straight from the channel you&#8217;re using.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Aside from sending through <a href=\"https:\/\/dubb.com\/integrations\">direct integration<\/a>, there&#8217;s also the option to share your videos universally. Dubb&#8217;s share and send feature allows you to copy and paste your videos into any channel you&#8217;re using while still being able to lead them to the landing page and track your videos&#8217; performance.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Should you need to schedule sending your videos via email, you can use Dubb&#8217;s <strong>campaign<\/strong> feature. With campaigns, you can distribute messages one-to-one or one-to-many automatically. These are sent through your email, so all you have to do is link your email provider to Dubb, and you can let Dubb do the sending on your behalf.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The other option is <strong>automation<\/strong>, which automatically sends out dynamic messages to your contacts, depending on the rules you&#8217;ve set up. You can build your automation workflows as complicated or straightforward as you wish them to be. It&#8217;s entirely up to you.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8660\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Automation.gif\" alt=\"\" width=\"600\" height=\"375\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">Regardless of where and how you send your Dubb videos, you will be able to track its analytics\u2014who watched your videos, what percentage they watched, whether they clicked on your CTAs, and practically every bit of engagement that your videos get, which are particularly helpful for letting you know how you can communicate better.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-771\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/2018\/10\/data-reporting.gif\" alt=\"GIF showing dashboard and data reporting\" width=\"600\" height=\"375\" \/><\/p>\n<h1><span data-preserver-spaces=\"true\">Making Leadership Happen Amid Disruption<\/span><\/h1>\n<p><span data-preserver-spaces=\"true\">Leading in an age of disruption is no easy task. But it doesn&#8217;t matter whether we&#8217;re working from home or collaborating up close. We must move forward. And you, as a leader, can make that happen.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Dubb was developed for team success. <a href=\"https:\/\/dubb.com\/register\">Sign up<\/a> for a free <a href=\"http:\/\/dubb.com\">Dubb<\/a> account today and see how you can lead and manage your people with actionable, trackable, and valuable videos.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h2 style=\"text-align: center;\"><strong>Get a Free Account on Dubb!<\/strong><\/h2>\n<\/div><div class=\"fusion-text fusion-text-3\"><p style=\"text-align: center;\">Create actionable videos and pages that help grow your business. Free trial with no credit card required.\u00a0 Well&#8230; What are you waiting for?<\/p>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"480\" height=\"270\" alt=\"Dubb ad\" title=\"dubb-ad\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/dubb-ad.gif\" class=\"img-responsive wp-image-5994\"\/><\/span><\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_text_transform:uppercase;\" target=\"_self\" href=\"https:\/\/dubb.com\/\"><span class=\"fusion-button-text\">GET A FREE ACCOUNT ON DUBB<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=leadership-in-age-of-disruption\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":8669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,1330],"tags":[],"class_list":["post-8619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutorials","category-webinars"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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