{"id":8538,"date":"2020-10-30T06:56:42","date_gmt":"2020-10-30T13:56:42","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=8538"},"modified":"2024-07-03T02:41:48","modified_gmt":"2024-07-03T09:41:48","slug":"googles-new-core-web-vitals-will-determine-your-seo-ranking","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/googles-new-core-web-vitals-will-determine-your-seo-ranking\/","title":{"rendered":"Google\u2019s New \u201cCore Web Vitals\u201d Will Determine your SEO Ranking"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=googles-new-core-web-vitals-will-determine-your-seo-ranking\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you read about Google\u2019s new Core Web Vitals that will be implemented next year? And if you have, are you wondering how you can leverage these new Core Web Vitals to grow your business? Ultimately, the new Core Web Vitals are going to make a significant difference in your future search engine optimization (\u201cSEO\u201d) ranking. Whether you are a solopreneur or work for a larger startup that relies on SEO to find new customers, it is critical to understand what is encompassed within Google\u2019s new Core Web Vitals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, I want to take a deep dive into Core Web Vitals. Specifically, we will discuss what they are and why you should pay attention to them in your SEO work. Even if you aren\u2019t a technical person or aren\u2019t interested in the nuances of SEO, it is important to understand some of the basics as we speed toward the new Core Web Vitals.<\/span><\/p>\n<h2><b>Some Background Leading Up to the Change<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In late April of this year, Google <\/span><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">announced<\/span><\/a><span style=\"font-weight: 400;\"> that it will be launching a new algorithm update in 2021. The new measurement is based on Core Web Vitals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But first, some background. Over the last 20 years, Google has constantly changed and updated its algorithms to rate SEO. It has done this hundreds (if not thousands) of times. While few people know how these algorithms are precisely being altered, you can rest assured that Google is constantly tweaking the way that search results are presented to users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The overall objective? Google is trying to provide the best possible search results for its users. No matter what users are searching for, Google wants the most helpful, relevant, and functional websites to appear first. While things like keywords and the content on the webpage are certainly relevant to that webpage\u2019s rankings, the Google algorithm also considers webpages\u2019 technical performance. By technical performance, I mean things like website speed, whether it is optimized for mobile, whether the webpage has sitemaps, and more. Ultimately, all of these elements are part of <\/span><a href=\"https:\/\/yoast.com\/what-is-technical-seo\/#:~:text=Technical%20SEO%20refers%20to%20improving,the%20pillars%20of%20technical%20optimization.\"><span style=\"font-weight: 400;\">technical SEO<\/span><\/a><span style=\"font-weight: 400;\">, and it is definitely one of the more underrated aspects within SEO itself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, the purpose of technical SEO is relatively straightforward. Google does not want to refer its users to websites that are slow, broken, or poorly designed. If this happened, Google users would be frustrated, making them more likely to start using another search engine. Google clearly doesn\u2019t want this to happen, so it designs its algorithm to prioritize search results of websites that are technically sound. It makes intuitive sense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that in mind, let\u2019s move on to Core Web Vitals. If you haven\u2019t yet heard of Core Web Vitals, they are essentially ways of measuring the user experience of a website. To put it another way, they are specific factors or variables that Google considers important in the user\u2019s overall experience. By reviewing your website against its Core Web Vitals, Google punishes or rewards your website in the search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that Google provides some guidance on how you can improve your website and better conform to Google\u2019s Core Web Vitals. The unfortunate news for many businesses, however, is that they <\/span><i><span style=\"font-weight: 400;\">are not<\/span><\/i><span style=\"font-weight: 400;\"> adhering to Core Web Vitals. In fact, one survey showed that less than half of the websites surveyed were able to pass the <\/span><a href=\"https:\/\/web.dev\/vitals-tools\/\"><span style=\"font-weight: 400;\">Core Web Vitals test<\/span><\/a><span style=\"font-weight: 400;\">. They did not achieve all of the benchmarks, meaning that their websites were leaving improvements on the table. Because they weren\u2019t making improvements per Google\u2019s recommendations, this meant that they weren\u2019t maximizing their chances of appearing as the top ranking for their chosen keywords.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Be-True-Break-Through.gif\" alt=\"Be True Break Through\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The new Core Web Vitals are explained by Google in a very scientific way. You can click <\/span><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to see Google\u2019s explanation of the new Core Web Vitals. You should be warned that this website has lots of jargon. It is very technically oriented. After reading through it, however, it basically means that every website is getting a core vitals ranking. The three ratings that you can get are good, needs improvement, or poor. That rating determines how your website is going to be evaluated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what metrics is Google using to evaluate whether your website is good, needs improvement, or poor? It is looking at three aspects of the user experience: loading, interactivity, and visual stability. As you can see in the image below, Google is analyzing the following metrics and their thresholds:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8541\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals.png\" alt=\"Core Web Vitals\" width=\"523\" height=\"287\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-200x110.png 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-300x165.png 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-400x220.png 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-600x329.png 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-768x421.png 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-800x439.png 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-1024x562.png 1024w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-1200x659.png 1200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals-1536x843.png 1536w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Core-Web-Vitals.png 1680w\" sizes=\"(max-width: 523px) 100vw, 523px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Really, Google is going in-depth and focusing on load time speeds. It is trying to get to the core of how the user is experiencing the website. For instance, it is asking questions like \u201cDoes the website feel fast?\u201d and \u201cDoes the website feel functional?\u201d Google is tracking these things now and the company is tracking them in a new way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would like to dig into the specifics of Google\u2019s new Core Web Vitals, I encourage you to read the <\/span><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">entire blog post<\/span><\/a><span style=\"font-weight: 400;\">. While the scientific and technical aspects of it aren\u2019t as important, the blog post goes more into depth about what the search engine will be looking for.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing? Make sure your website is fast and that the perceived load time is very quick. The user needs to feel like the website is snappy and immediately accessible. While it is being tracked in a complex way, Google is, and will continue to be, focused on those key metrics. This represents the new Core Web Vitals that will be released next year, so it\u2019s vital to pay attention to them.\u00a0<\/span><\/p>\n<h2><b>The Impact of Google\u2019s New Core Web Vitals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It is going to be really interesting to see how Google\u2019s new Core Web Vitals impact search rankings across the Internet. While the exact impact is still unknown, content creators aren\u2019t standing still. The content creators who are thinking about the new Core Web Vitals and are preparing for the change are the ones that will ultimately succeed.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8543\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Sky-is-the-Limit-1.gif\" alt=\"Sky is the Limit\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, Google\u2019s new Core Web Vitals will change the way that rankings are done. As I said, things like long load times, for instance, are going to play a larger role in your overall SEO. The specific term relating to load time is <\/span><i><span style=\"font-weight: 400;\">load integrity<\/span><\/i><span style=\"font-weight: 400;\">, which calculates the load speed and the perceived load time of a website. Load integrity is a huge factor, so you and your colleagues will want to ensure that your website conforms with Google\u2019s new requirements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s safe to say that some websites are going to experience massive decreases in their visibility. This is because those websites won\u2019t fit some of the requirements as outlined by Google. On the other hand, other smaller creators are going to see an increase in their SEO. They are going to do this by focusing on things like mobile optimization and offering even more value in their content.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything looks different when the world is filtered. This is true whether you are using a filter on a photo that you just took or the filters you use to find news content on social media platforms. Google is following this path in that it is switching the filter on your search results. Of course, Google has been known to do this all the time. It is very public about the fact that it changes its algorithm all the time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, it is in your best interest to achieve these new benchmarks outlined by Google. If it can meet these new Core Web Vitals, Google will add a fast website label in search results.\u00a0<\/span><\/p>\n<h2><b>Some Additional Tips For Maximizing SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Beyond this change in Core Web Vitals, any content creator needs to consider several different things when working on SEO and blog writing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first thing is really simple. Every website should take advantage of <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><span style=\"font-weight: 400;\">. You can think of Google Analytics as the portal into Google\u2019s brain. To Google, the metrics that we are viewing are also metrics that show that our content is relevant. These are well-known metrics that you may use as a KPI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They include things like bounce rates and average time on site. Things like authentic inbound links are also extremely valuable, as they show that our content is extremely valuable. Including a video at the top of your page and ensuring that your website is optimized for mobile are critical factors that Google will certainly monitor. You\u2019ll even want to track things like how your website looks on different devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, think long and hard about the user experience of your website. This goes beyond the numbers that you are seeing in Google Analytics. Here, you will want to step into your users\u2019 shoes and experience your website through fresh eyes. Ask yourself: \u201cWill the user want to share this type of content? Is the user having a good experience?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Answering these questions is relevant for any type of website that has content on it. This includes everything from your homepage and blog to particular content pages on your website. It pays to do a pretty complex audit of the typical experience for both new and existing users to your site. While it may take some right now, putting in the work will help you strengthen your SEO and increase your conversion rates.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8546\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/You-Win.gif\" alt=\"You Win\" width=\"480\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I encourage you to experiment. Even though Google provides some helpful insights and tips on how to strengthen your SEO, the actual act of doing so is in your hands. Because of this, think about experimenting with different parts of your website. For instance, if you feel like a certain webpage is receiving a higher bounce rate than you would expect, feel free to play with the design or copy. Think about getting to the point quickly or moving a video to the top of that specific webpage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While experimentation may feel laborious, it is absolutely worth it. The good news is that there is plenty of data out there that can help you get closer to what your users really want.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using <\/span><a href=\"https:\/\/dubb.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=googles-new-core-web-vitals-will-determine-your-seo-ranking\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, for example, you get access to a dashboard for all of your videos. That dashboard includes detailed analytics, helping you better understand which videos are resonating with your audience. With that data in hand, you can make new videos that are more likely to speak to your audience. And if those videos speak to your audience? You will be more likely to increase your conversion rates and generate more sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line? Don\u2019t be afraid to experiment with your website. Yes, you will certainly want to follow the recommendations and tips as part of the new Core Web Vitals. That is a given and will go a long way in helping you rise in the search rankings. That being said, work with your development team and try different things with your website. You may be surprised at how far that experimentation goes.<\/span><\/p>\n<h2><b>Embracing the New Core Web Vitals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google\u2019s new Core Web Vitals are just the latest in the overall search engine experience. Even though Google users may not know that this change is occurring, business owners and entrepreneurs like you need to pay close attention to this change.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Google says, website owners don\u2019t necessarily \u201c<\/span><a href=\"https:\/\/web.dev\/vitals\/\"><span style=\"font-weight: 400;\">need to be performance gurus<\/span><\/a><span style=\"font-weight: 400;\">\u201d to understand the quality of the experience that they are delivering to users. Instead, all you need to do is follow the new Core Web Vitals to deliver the best experience to users. And if you do follow these new Core Web Vitals? Not only will your users appreciate the better experience, but Google will reward you with higher search rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, I encourage you to follow Google\u2019s new Core Web Vitals. If you or a team member can understand and implement these new recommendations, all the better. However, if you aren\u2019t able to understand or follow the new Core Web Vitals, seriously consider getting some technical assistance. As a starting point, you can find technical assistance on freelance platforms like <\/span><a href=\"http:\/\/www.fiverr.com\"><span style=\"font-weight: 400;\">Fiverr<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"http:\/\/www.upwork.com\"><span style=\"font-weight: 400;\">Upwork<\/span><\/a><span style=\"font-weight: 400;\">, but you don\u2019t have to limit yourself to these platforms. While getting this technical help isn\u2019t free, the benefits will likely exceed the costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Dubb, we have been thinking about Google\u2019s new Core Web Vitals and how it will affect all types of businesses. If you would like to discuss anything in this blog post and how this new change from Google will potentially affect your business, <\/span><a href=\"http:\/\/www.dubb.com\/contact\"><span style=\"font-weight: 400;\">get in touch<\/span><\/a><span style=\"font-weight: 400;\">! We would be happy to hear from you.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=googles-new-core-web-vitals-will-determine-your-seo-ranking\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":8539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,129,151],"tags":[369,182,238,1331,4,120,70,98,1333,1332,32,523],"class_list":["post-8538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-tips","category-video-marketing","tag-best-practices","tag-business-advice","tag-business-growth","tag-core-web-vitals","tag-dubb","tag-google","tag-sales","tag-seo","tag-seo-advice","tag-seo-tips","tag-video-marketing","tag-videos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s New \u201cCore Web Vitals\u201d Will Determine your SEO Ranking<\/title>\n<meta name=\"description\" content=\"Google\u2019s New Core Web Vitals will play a large role in your SEO ranking next year. 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