{"id":7926,"date":"2020-08-12T10:45:59","date_gmt":"2020-08-12T17:45:59","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=7926"},"modified":"2024-07-03T02:08:38","modified_gmt":"2024-07-03T09:08:38","slug":"ios-14-and-macos-big-sur-top-5-features-for-business-productivity-and-beyond-wwdc-2020","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/ios-14-and-macos-big-sur-top-5-features-for-business-productivity-and-beyond-wwdc-2020\/","title":{"rendered":"iOS 14 and macOS Big Sur: Top 5 Features for Business Productivity and Beyond (WWDC 2020)"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=ios-14-and-macos-big-sur-top-5-features-for-business-productivity-and-beyond-wwdc-2020\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">When thinking about business productivity, there are plenty of tools that have changed the way that business is done. But that being said, there are some tools and companies that have had a significantly larger impact than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of those companies is Apple. From creating the first game-changing smartphone to creating the most popular tablet device, Apple is one of the most important companies in recent corporate history. The market has certainly responded to Apple\u2019s stunning track record of innovation, as the company now has a <\/span><a href=\"https:\/\/www.barrons.com\/articles\/apples-market-cap-nears-2-trillion-heres-why-thats-not-insane-51596566804\"><span style=\"font-weight: 400;\">market capitalization near $2 trillion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every year, Apple hosts its Worldwide Developers Conference (\u201cWWDC\u201d). At WWDC, Apple CEO Tim Cook and others share news about exciting new products that Apple will be releasing in the near future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cook\u2019s WWDC address is often seen as an indicator of the coming year in technology. This is true even beyond the marquee products or features that Apple announces. If you go beneath the headlines, it is typically the smaller upgrades or updates that really affect the future.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of COVID-19, <\/span><a href=\"https:\/\/developer.apple.com\/wwdc20\/\"><span style=\"font-weight: 400;\">this year\u2019s WWDC<\/span><\/a><span style=\"font-weight: 400;\"> was held virtually. The headline announcements from this year\u2019s WWDC included news of software updates like iOS 14, iPadOS 14, watchOS 7, and macOS Big Sur. But along with these key updates, this conference had a ton of announcements that are relevant for business productivity. Some other announcements weren\u2019t related to business <\/span><i><span style=\"font-weight: 400;\">per se<\/span><\/i><span style=\"font-weight: 400;\">, but they are fun and interesting.\u00a0<\/span><\/p>\n<h2><b>App Clips<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start, I want to talk about <\/span><a href=\"https:\/\/developer.apple.com\/app-clips\/\"><span style=\"font-weight: 400;\">App Clips<\/span><\/a><span style=\"font-weight: 400;\">. Apple <\/span><a href=\"https:\/\/developer.apple.com\/app-clips\/\"><span style=\"font-weight: 400;\">describes<\/span><\/a><span style=\"font-weight: 400;\"> App Clips as \u201ca small part of your app that\u2019s discoverable at the moment it\u2019s needed.\u201d Apple says that they are great ways for app users \u201cto quickly access and experience what your app has to offer.\u201d To put it another way, App Clips are small app experiences packaged to you instantaneously and that leverage near-field communication (\u201cNFC\u201d) technology. If you are looking for a TK, they are actually pretty similar to Android\u2019s instant apps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of situations where App Clips can be useful. As just one simple example, let\u2019s say that you own your local coffee shop. Whether they are new or repeat customers, you are looking for ways to engage with visitors who walk through your door. With App Clips, your customers can use NFC to tap their phones and quickly start engaging with your rewards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, it is reducing some of the friction that occurs when customers enter your business. Instead of needing to download your app, they can simply tap their phone to get started. Even though it may not seem like much, removing this friction can help you build customer relationships much more quickly.\u00a0<\/span><\/p>\n<h2><b>Car Keys and Car Play<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Another cool announcement from WWDC was that Apple has decided to integrate car keys into <\/span><a href=\"https:\/\/www.apple.com\/ios\/carplay\/\"><span style=\"font-weight: 400;\">CarPlay<\/span><\/a><span style=\"font-weight: 400;\">. If you haven\u2019t yet used CarPlay, it is basically a safer way for you to use your iPhone when you are driving your car. CarPlay also features Siri voice control so that you can control everything from the music that you are hearing to phone calls that you are making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new update, however, <\/span><a href=\"https:\/\/support.apple.com\/en-us\/HT211234\"><span style=\"font-weight: 400;\">lets you use your iPhone or Apple Watch as a car key<\/span><\/a><span style=\"font-weight: 400;\">. This means that you can now unlock your car with your iPhone. Your car will need to allow for digital car keys, so you\u2019ll need to confirm this before using this feature. That being said, this feature can save you a good amount of time\u2014both in your personal and professional lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may not be a \u201cbusiness productivity\u201d tool per se, yet I think that it can be extremely helpful when you are in the thick of your day. For example, if you\u2019re running late for a meeting, you won\u2019t need to worry about going back up to your office to get your car keys. Instead, you&#8217;ll know that you can get in your car and speed off to your meeting. It\u2019s a little thing, yet it can help you stay at ease in those stressful moments.<\/span><\/p>\n<h2><b>Threaded Replies in iMessage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This was another notable feature that came out of WWDC. That is the fact that you can now use threaded replies in iMessage. iMessage is one of the most popular social networks on the planet. If you have an iPhone, you undoubtedly use iMessage to communicate with your friends, family, and colleagues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple\u2019s latest announcement shows that it is going after hot communication tools like Slack. Now, iMessage users can respond to specific group messages by using threads. You can also take advantage of inline replies, which lets you view replies within the full conversation or view them as their own thread.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple also says that you can now \u201c@ mention\u201d people in group chats. This is similar to Twitter, Slack, and other social networks. One key difference, however, is that iMessage <\/span><a href=\"https:\/\/techcrunch.com\/2020\/06\/22\/apples-imessage-update-takes-cues-from-slack-with-mentions-pins-threads-and-more\/\"><span style=\"font-weight: 400;\">only requires you to type in someone\u2019s name<\/span><\/a><span style=\"font-weight: 400;\">. You don\u2019t need to include the \u201c@\u201d character when doing so. Finally, you can also set up iMessage so that you are <\/span><a href=\"https:\/\/techcrunch.com\/2020\/06\/22\/apples-imessage-update-takes-cues-from-slack-with-mentions-pins-threads-and-more\/\"><span style=\"font-weight: 400;\">only notified<\/span><\/a><span style=\"font-weight: 400;\"> when you are specifically mentioned in a conversation. This can help you stay focused and eliminate unnecessary distractions when you are at work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the group chat feature has been completely overhauled. This is good news for all of us who use iMessage in our personal lives, but it is also excellent news if you use iMessage to communicate with colleagues and customers. Some group chats can be overwhelming and distracting, so these new features make it much easier to focus on your day-to-day work <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> be notified when you need to respond to a customer or colleague.<\/span><\/p>\n<h2><b>Upgrades to Safari<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It was also notable that Apple announced some major upgrades to Safari. Nearly everyone understands that Google Chrome is the most dominant Internet browser today. This naturally doesn\u2019t sit well with Apple, so the company has decided to invest in improving the Safari browsing experience. The company has argued that this is Safari\u2019s <\/span><a href=\"https:\/\/www.apple.com\/newsroom\/2020\/06\/apple-introduces-macos-big-sur-with-a-beautiful-new-design\/#:~:text=New%20features%20in%20Safari%20let,by%20hovering%20over%20the%20tab.\"><span style=\"font-weight: 400;\">biggest update<\/span><\/a><span style=\"font-weight: 400;\"> since its launch in 2003.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one thing, Safari is now a much faster browser. Apple argues that the new Safari now loads frequently visited sites around <\/span><a href=\"https:\/\/www.apple.com\/newsroom\/2020\/06\/apple-introduces-macos-big-sur-with-a-beautiful-new-design\/#:~:text=New%20features%20in%20Safari%20let,by%20hovering%20over%20the%20tab.\"><span style=\"font-weight: 400;\">50% faster<\/span><\/a><span style=\"font-weight: 400;\"> than Chrome. Apple has also boosted Safari extensions. Ultimately, this means that Safari extensions are more friendly and accessible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before this change, it was difficult to find and use Safari extensions. This is likely part of the reason why so many Chrome users thought that it was such a cool browser. You could (and still can) easily download extensions from third-party developers (like Dubb). Now, however, Safari users have a lot more control over their extensions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with this focus on speed and extensions, Apple is offering more privacy features within Safari. A new Privacy Report will show Safari users how the browser is protecting their browsing activities and data across the Internet. Apple is even offering data breach password monitoring <\/span><a href=\"https:\/\/www.apple.com\/newsroom\/2020\/06\/apple-introduces-macos-big-sur-with-a-beautiful-new-design\/#:~:text=New%20features%20in%20Safari%20let,by%20hovering%20over%20the%20tab.\"><span style=\"font-weight: 400;\">which never reveals your password (even to Apple)<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are a Safari user (whether that\u2019s on desktop, tablet, or your phone), I\u2019m sure that you\u2019ll appreciate these upgrades. In all likelihood, they\u2019ll make your life easier as you complete your day-to-day work.\u00a0<\/span><\/p>\n<h2><b>Using AirPods to Switch Between Devices<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, another big announcement from Apple centered on AirPods. AirPods have been one of Apple\u2019s most exciting products in the past few years. And like Apple\u2019s other products, the company is always looking for ways to improve its products and provide even more value to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At WWDC, Apple announced that it was releasing a feature that would let AirPods users more easily switch between devices. For example, when you have your AirPods on and are using both your iPhone and iPad, your AirPods will now intelligently switch when you are actively using either device. This can be an extremely useful feature when you are trying to multitask, whether you are at the office or are working on your couch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The introduction of this new feature also says a larger point about Apple. While Apple is in the business of improving things, it also isn\u2019t afraid to copy things from products or other features spearheaded by other startups. Yes, every company borrows ideas, but few companies have more power to completely upend a market or sector like Apple.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Apple comes out with a feature that competes with your product and that feature is integrated within Apple\u2019s ecosystem, developers say that you have been Sherlocked. For example, in terms of this AirPods feature, there was a third-party app called ToothFairy that let you easily switch your AirPods between devices. It goes without saying, but Apple\u2019s recent announcement is huge news for apps like ToothFairy.<\/span><\/p>\n<h2><b>Overall Themes From WWDC<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Those were just a few of the business productivity tools and features that were discussed during WWDC. While they may not be as headline-grabbing as a new iPhone or iPad, these features can help you become more productive when you\u2019re at work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the overall themes that we saw from WWDC is that Apple is focused on developing software that intelligently brings content and data to you. This is instead of you having to go and find the data or content yourself. It all comes down to instantaneous data accessibility and I think that this is going to be a huge trend to watch. Not only will customers demand more of it, but there is a great opportunity for small and large companies to innovate in this area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another notable theme from WWDC is human-to-human connectivity. You can see this in Apple\u2019s updates to group chats in iMessage. Apple has definitely noticed that tools like Slack have changed the way that we connect and communicate. You can also see this in App Clips, as App Clips are triggered by NFC. Even though we\u2019re spending less time together due to Covid-19, App Clips will be a great way to provide more value to customers who walk through your door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its core, Apple is a consumer tech company. If consumers are overwhelmingly using features or behaving in ways that Apple products won\u2019t allow, the company will most likely respond to that customer behavior. The same is true of tech giants like Google, Facebook, and even Snapchat. Viewing keynote addresses at their respective conferences can give you an advanced look at upcoming tech trends that your business may be able to leverage.<\/span><\/p>\n<h2><b>Supercharging Your Business Productivity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Taking advantage of these new features and updates, I believe that you\u2019ll be able to supercharge your business productivity. Some of these features may take some getting used to\u2014especially App Clips. However, by investing the time and experimenting with these new features, I\u2019m sure that you\u2019ll be satisfied with the results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to learn more about accelerating your business productivity, I also recommend that you check out <\/span><a href=\"http:\/\/www.dubb.com\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">. At Dubb, we offer tools that can help you leverage the power of video sales and marketing. You can click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about us and click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> for a free trial of our paid plans.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=ios-14-and-macos-big-sur-top-5-features-for-business-productivity-and-beyond-wwdc-2020\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":7927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,104,228,151],"tags":[1297,182,469,781,30,32,1296],"class_list":["post-7926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-sales","category-social-media","category-video-marketing","tag-apple","tag-business-advice","tag-key-trends","tag-trends","tag-video","tag-video-marketing","tag-wwdc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iOS 14 and macOS Big Sur: Top 5 Features for Business Productivity and Beyond (WWDC 2020)<\/title>\n<meta name=\"description\" content=\"Apple&#039;s 2020 WWDC revealed some interesting features and products that can enhance business productivity. 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