{"id":7225,"date":"2020-07-22T08:17:23","date_gmt":"2020-07-22T15:17:23","guid":{"rendered":"https:\/\/dubb.com\/blog\/?p=7225"},"modified":"2024-07-03T02:11:09","modified_gmt":"2024-07-03T09:11:09","slug":"how-to-publish-book-advice-from-expert","status":"publish","type":"post","link":"https:\/\/dubb.com\/blog\/how-to-publish-book-advice-from-expert\/","title":{"rendered":"How to Publish a Book: Advice From an Expert"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:calc( 1260px + 0px );margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><style>\n  .free-trial-btn {\n    background-color: #ffa737;\n    color: white;\n    font-size: 22px;\n    font-weight: bold;\n    border: none;\n    padding: 10px 20px;\n    cursor: pointer;\n    text-decoration: none;\n    border-radius: 10px; \/* Rounded corners *\/\n    margin-bottom: 50px; \/* Space at the bottom *\/\n  }\n<\/style>\n<style>\n  .space-50px {\n    margin-bottom: 50px; \/* Adds 50px space below the element *\/\n  }\n<\/style>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-publish-book-advice-from-expert\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div>\n<\/p>\n<p><span style=\"font-weight: 400;\">Have you been looking for advice on how to publish a book or how to promote a book? If so, I\u2019m happy that you\u2019re here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m extremely excited to share some publishing and marketing insights that I recently discussed with <\/span><a href=\"https:\/\/rhettpower.com\/\"><span style=\"font-weight: 400;\">Rhett Power<\/span><\/a><span style=\"font-weight: 400;\">. Being a well-respected business coach and having already published several books, Rhett is the perfect person to learn from on this extremely important topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By the end of this post, you will have a much better understanding of what makes a great book launch and how to publish your book. Because this topic is so important to your journey as an author, I encourage you to implement the insights and strategies discussed below.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Underrated Challenge\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s something exciting about putting your metaphorical pen to paper and writing a book. It presents an opportunity to capture your readers\u2019 imagination or share your unique insights on a particular topic. It can lead to everything from a bolstered reputation in your industry to <\/span><a href=\"https:\/\/wealthygorilla.com\/richest-authors-world\/\"><span style=\"font-weight: 400;\">massive financial gains<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If any of these dreams appeal to you, you aren\u2019t alone. <\/span><a href=\"https:\/\/publishingperspectives.com\/2011\/05\/200-million-americans-want-to-publish-books\/\"><span style=\"font-weight: 400;\">According to one study<\/span><\/a><span style=\"font-weight: 400;\">, hundreds of millions of Americans have expressed some interest in becoming authors. Yet many would-be authors find themselves on the other side of their dreams. From the lack of a book idea to simply not finding the time to finish their book, there are plenty of obstacles that trip authors up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, some of the more underrated obstacles center on the publishing and promotional side of creating a book. Many first-time (and even repeat) authors spend the majority of their time writing the book itself. Granted, this is important. Whether you are writing fiction or nonfiction, the book\u2019s content needs to resonate with your readers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, publishing and promoting your book are extremely important. Without being proactive and strategic, you\u2019ll find that your polished manuscript is not being purchased or read by your target audience. Your ROI, whether that is in a financial sense or reputational sense, may not be as high as you expected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, it is critical to understand how to properly publish and market your book. Even if you don\u2019t think of yourself as a marketer or have little marketing experience, there are several strategies that you can leverage to great effect. They may take some time, but they will go a long way in helping you get eyeballs on your book.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">There really is no other choice<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about how to publish a book, I had the distinct pleasure of speaking with <\/span><a href=\"https:\/\/rhettpower.com\/\"><span style=\"font-weight: 400;\">Rhett Power<\/span><\/a><span style=\"font-weight: 400;\">. Rhett has been through the publishing process many times, having authored <\/span><a href=\"https:\/\/rhettpower.com\/books?olsPage=products\"><span style=\"font-weight: 400;\">books like<\/span><\/a> <i><span style=\"font-weight: 400;\">The Entrepreneur\u2019s Book of Actions<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">One Million Frogs<\/span><\/i><span style=\"font-weight: 400;\">. Along with this, Rhett was voted the best small business coach in the United States. Rhett lives and breathes this topic, so I was happy to discuss the publishing process with him on <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=fArMbfcbYF4&amp;feature=youtu.be\"><i><span style=\"font-weight: 400;\">Connection Loop<\/span><\/i><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Allocating Your Time as an Author<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s undeniable that many authors are surprised by the amount of time it takes to write, publish, and market their books. What seems like a process that should only take a few months ends up taking substantially longer than you expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, it is <\/span><i><span style=\"font-weight: 400;\">extremely critical<\/span><\/i><span style=\"font-weight: 400;\"> to develop a routine, process, or habit when working on a book and thinking about how to publish a book. Better yet, this routine needs to be easy to implement and most occur on a regular basis. If your routine is too complicated or easy to stray from, you\u2019re going to find it extremely difficult to make your book dreams come true.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Developing a routine is especially true when writing your manuscript. It\u2019s all too easy to find excuses not to write today. Work may get in the way or you may be too exhausted to sit down and type out a couple of pages. Before you know it, months have gone by and you haven\u2019t made any progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Rhett, developing a writing ritual was critical. Because it was easy for him to get distracted, Rhett recognized that it was so important to structure his time. Without doing so, he knew that he would easily go down some research rabbit holes. Doing soo, he would lose valuable writing hours and be far behind his internal deadline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So to protect his time, Rhett blocked (and continues to block) time off. He eliminates nearly every distraction so he can focus on writing during his allocated time. As just one example, emails sent to Rhett after 10:00 am likely won\u2019t get a response until much later in the day. This is because he blocks off time in the middle of the day for things like reading, writing, and phone calls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter your preferred routines or schedule throughout your normal workday, it\u2019s a good idea to follow Rhett\u2019s lead. If you work a full nine-to-five job, try to block off one solid hour (in the morning or evening) where you can focus on writing. If you have a more flexible schedule, find that protected time at the most convenient point in your day. Finding this time and eliminating distractions throughout that dedicated time will help you make significant progress on your book.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">A Huge Choice: Working with a Publisher vs. Self-Publishing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before getting into the <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> and execution parts of the process, Rhett began by telling me that every author needs to make several important decisions along their publishing journey. These decisions seem important when you make them and rightly so. They are going to make a big difference in how you market your new book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, one of the most important decisions when contemplating how to publish a book is whether you are going to self-publish your book or work with a publisher. We now live in a world where self-publishing is a viable way to release your completed book to the world. Using <\/span><a href=\"https:\/\/www.amazon.com\/gp\/seller-account\/mm-summary-page.html?ld=AZFooterSelfPublish&amp;ref%5F=footer%5Fpublishing&amp;topic=200260520\"><span style=\"font-weight: 400;\">Amazon Self-Publishing<\/span><\/a><span style=\"font-weight: 400;\"> or some other tool, you can bypass essentially every gatekeeper. All you will need is a completed manuscript, a tool like Amazon Self-Publishing, and the time and patience to market your new book.<\/span><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/seller-account\/mm-summary-page.html?ld=AZFooterSelfPublish&amp;ref%5F=footer%5Fpublishing&amp;topic=200260520\"><img decoding=\"async\" class=\"alignnone wp-image-7250 size-large\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-1024x574.gif\" alt=\"Amazon Publisher\" width=\"1024\" height=\"574\" srcset=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-200x112.gif 200w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-300x168.gif 300w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-400x224.gif 400w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-600x337.gif 600w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-768x431.gif 768w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-800x449.gif 800w, https:\/\/dubb.com\/blog\/wp-content\/uploads\/Amazon-Publisher-1024x574.gif 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But on the other hand, you can proceed with the \u201ctraditional\u201d way of publishing a book. That is working with an agent and finding a publisher. There are certainly benefits to working with a publisher. For instance, working with a publisher, you\u2019ll be more likely to see your book in-print in your local bookstore. If you have a pretty large profile before starting to write your book, your publisher may even give you an advance. These are real benefits that are difficult (or even impossible) to find if you are self-publishing your book.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rhett self-published his first book. But when he was writing his second book, he had to think long and hard about which path to take. In the end, he chose to work with an agent to find a publisher. That publisher ended up being McGraw-Hill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rhett said that he wanted the credibility that comes with working with a publishing house and having his book appear in physical form. It was really important for him to see his second book in bookstores. He wanted to physically see the book at his local Barnes &amp; Noble and wanted to go on a book tour. Rhett also recognized that McGraw-Hill could provide him with many important benefits. As just one example, Rhett\u2019s publisher helped him distribute his book outside the United States. They also helped promote Rhett\u2019s book on their blog and social media channels. Rhett wanted help in these areas when he was releasing his first self-published book, so it made his decision to work with a publisher that much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The core of his decision, however, came to meeting his internal goals. He wanted to prove to himself that he could get a book published. He wanted to see that royalty check in the mail and get that internal satisfaction of having his name next to a renowned book publisher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, it comes down to understanding your strategic objectives. If the credibility and status of working with a publisher are important to you, you\u2019ll likely want to pursue that route. On the other hand, self-publishing lets you take more control over the process. And as we\u2019ll discuss below, it can be much faster than working with an agent and publisher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whichever route you choose, make sure that you are deliberate about it. By thinking about your priorities, doing your research and speaking with other authors, you\u2019ll be able to come to the best possible decision.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Getting Publishers\u2019 Attention\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you want to work with a publisher, the hard work is just beginning. The real question at this step of how to publish a book is <\/span><i><span style=\"font-weight: 400;\">how you\u2019re going to get agents\u2019 and publishers\u2019 attention<\/span><\/i><span style=\"font-weight: 400;\">. After all, agents and publishers receive thousands of pitches per year. You can\u2019t just submit a shoddy or unorganized pitch and hope to succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Rhett told me, getting a publisher involved a lot of back work. This included things like having prior writing experience and having a robust social media presence. He spent years building up a following on social networks like LinkedIn, Twitter, and Facebook. Importantly, he also spent time building up his mailing list. Every time he would go to speak at an event, Rhett would make sure to get email addresses and contacts. From there, he would put those contacts into a database and send out a regular newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keeping those contacts active, Rhett could show prospective publishers that he <\/span><i><span style=\"font-weight: 400;\">already<\/span><\/i><span style=\"font-weight: 400;\"> had an active audience who wanted to read his book. He made a strong case about the underlying demand for his book and how he could promote it. At the time, Rhett also had ongoing columns at <\/span><i><span style=\"font-weight: 400;\">Inc<\/span><\/i><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\">, which provided him with even more credibility on how he would promote his book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may feel intimidating to hear this. After all, few of us have a <\/span><i><span style=\"font-weight: 400;\">Forbes<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">Inc<\/span><\/i><span style=\"font-weight: 400;\"> column. We may only have a few Twitter or LinkedIn followers. Ultimately, Rhett says this shouldn\u2019t be an insurmountable obstacle. What would-be authors <\/span><i><span style=\"font-weight: 400;\">do<\/span><\/i><span style=\"font-weight: 400;\"> need to show, however, is that they can promote their work. They need to show publishers that they have a network behind them that can offer additional marketing help. In Rhett\u2019s case, he had some notable people that lent credence to his book. Marshall Goldsmith and other high-profile writers and coaches helped Rhett spread the word and sell his book. Essentially, doing this lets you borrow others\u2019 credibility and leverage it in support of your book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Still, you may be wondering how to make these steps more actionable. As Rhett says, it all comes down to putting in the hard work and building relationships. It\u2019s about responding to people on social media, whether it is commenting on others\u2019 posts or engaging with their content in other ways. Over time, these actions turn into relationships. You\u2019re able to go to those people when you need something and, in all likelihood, they\u2019ll return the favor. It can be everything from sharing news about your book on social media to writing the foreword to your book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, you\u2019ll need to be patient, as these relationships take a long time to develop. For Rhett, it was at least one year. In fact, at the beginning, Rhett didn\u2019t even know that he was going to write a book. Instead, he was trying to foster relationships with people that he wanted to work with and associate with\u2014no matter where his career was precisely heading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Rhett says, there isn\u2019t any magic to it. It takes concentrated and dedicated work over a long period. After developing these relationships, however, they can be an extremely powerful force in working with a publisher.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Going Forward with Self-Publishing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So with all of that said, you may start to see why some authors choose to self-publish their books. They get more control over the entire publishing process and avoid that process of getting publishers&#8217; attention. That said, self-publishing means that you are foregoing those benefits of working with a publisher, which include enhanced credibility, seeing your book in your favorite bookstore, and additional marketing assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being on both sides of the aisle, Rhett recognized that one of the greatest benefits of self-publishing is <\/span><i><span style=\"font-weight: 400;\">speed<\/span><\/i><span style=\"font-weight: 400;\">. Working with a publisher, it may take anywhere from 12 to 18 months to get your book printed and on the shelf. And this is <\/span><i><span style=\"font-weight: 400;\">after<\/span><\/i><span style=\"font-weight: 400;\"> you spend months (or even years) creating your book.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With self-publishing, however, you can significantly cut that time down. In Rhett\u2019s case, it took him three to four months. Theoretically, you could write and self-publish at least four books in the time that it takes to release one book through a publisher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Rhett\u2019s next book (which is coming out this summer), he and his coauthor Ryan Berman decided to make the strategic decision to self-publish. They didn\u2019t want to wait 18 months for their book to hit the shelves. Rather, their topic was more timely, so they wanted to publish more quickly. Not only that, but they wanted to more quickly hit the show scene and speaking circuit. While you can certainly do so if you want to work with a publisher, you\u2019ll find that you need to be more patient.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, speed to market can be a crucial variable when thinking about how to publish a book. Not only do you have to gauge whether your content will be relevant in the next year or two, but you need to gauge your own patience throughout this process. If you\u2019re the type of person that will feel demotivated or uninspired if it takes 18 months to publish your book, you may want to seriously consider self-publishing your book. The same is true if you don&#8217;t want to lose eight to ten months of media or speaking opportunities while your book is pending.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Promoting Your Book\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you opt for the published or self-published route, marketing is a huge part of creating a successful book. It\u2019s very rare for any author to release their book and have a passionate audience purchase thousands of books. This idea of \u201cif you build it, they will come\u201d rarely works for when releasing your book. You\u2019re going to need to work hard to spread the word about your book\u2014no matter the topic or subject area.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with a publisher, you may receive some marketing help. As Rhett alluded to earlier, your publisher may put in some time to promote your book, whether that is spreading the word on social media or getting your book in some prominent bookstores. While it may be less helpful than you would expect, this type of assistance can definitely help. That being said, there\u2019s no way of avoiding the hard work that you\u2019ll need to do to get your work found.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, Rhett has some important insights on how to promote your book when you are self-publishing your book. I would go one step further, however, and argue that you should embrace these tactics <\/span><i><span style=\"font-weight: 400;\">whether you are self-publishing or working with a publisher<\/span><\/i><span style=\"font-weight: 400;\">. It\u2019s also important to have an understanding of the economics of book sales so that you can achieve (or perhaps manage) your financial goals with your book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, it is critical to manage your expectations. Rhett knew upfront that he was going to have to spend some money upfront to gain attention for his book. Ultimately, Rhett chose to spend $40,000 to $50,000 marketing the book himself. This is a significant amount and not many writers are going to spend this much on marketing costs. That said, the core insight is that you are likely going to need to spend some cash to spread the word about your book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that cash, Rhett went on a book tour. It was just him on the book tour, and he thought it was a good business decision to travel the country and book speaking opportunities and seminars. Rhett found that these were great opportunities to not only sell his book to interested readers, but to make connections that could be valuable in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rhett also found it useful to create a ten-page spreadsheet that helped him stay organized. It includes everything from a budget to who he wanted to contact on his book tour. He even used it to help organize launch parties for his book. However you like to stay organized, make sure that you are being proactive here.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Closely related to this is the fact that you should dig deep into your contact list. As Rhett says, it is important to pull out every single contact that you have and see if they can help you. This can be as small as sending an email on your behalf or even posting your book\u2019s promotional video to their social media pages. Even though it may feel awkward to reach out to your contacts, take comfort in the fact that there\u2019s really no way around this. Your contacts will essentially be your ambassadors as you build hype and enthusiasm for your book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, Rhett has been really excited about new ways for authors to promote their books. As just one example, video can be a true game-changer in promoting your new book. Using a tool like <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">Dubb<\/span><\/a><span style=\"font-weight: 400;\">, you can create all sorts of video content that can be entertaining, educational, and drive more sales. There are plenty of product integrations, so you can easily include links to Amazon or even PDF excerpts from your book. You can even send personalized video messages to potential customers, editors, or even potential reviewers. These video messages can not only showcase the book itself, but your intelligence and passion for the subject material. Ultimately, Dubb is an outstanding way to leverage the power of video sales and marketing for your book.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line? You have to do a significant amount of legwork to promote your book. However, the tips and strategies above can help you avoid wasted time and get the most bang for your buck.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/dubb.com\/features\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7251\" src=\"https:\/\/dubb.com\/blog\/wp-content\/uploads\/Dubb-Features-page.gif\" alt=\"Dubb Features page\" width=\"1200\" height=\"949\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Alternative Monetization Strategies<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When Rhett first started working with his publisher, he knew that he wasn\u2019t going to make much money <\/span><i><span style=\"font-weight: 400;\">simply because<\/span><\/i><span style=\"font-weight: 400;\"> he was working with a publisher. It is difficult to make a significant amount of cash from book sales alone\u2014whether you are working with a publisher or are self-publishing. But having said this, there are exciting alternative monetization strategies that you&#8217;re free to leverage. In fact, some alternative monetization strategies may make you <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> money than if you were to solely rely on book sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As just one example, speaking gigs are a great way to monetize your book. While there are fewer in-person events right now due to Covid-19, there are plenty of conferences and other events that will pay for authors and experts to offer their insights. No matter the subject matter of your book, there are opportunities for you to speak at events or conferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find speaking gigs, you can directly reach out to event organizers themselves, whether that\u2019s through email or social media. When doing so, give a brief description of who you are, what your book is about, and how you can add value to the conference. Once you complete your first few speaking gigs, you\u2019ll find it easier to book more in the future.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to monetize and promote your book at events, you can also leverage another strategy to monetize your book. Let\u2019s say that you\u2019re at an event and are speaking to 200 people. When speaking to the event organizer, you can propose an alternative compensation arrangement. Specifically, you can offer to waive your speaking fee if the event organizer purchases 200 books for the audience. You can structure this arrangement so that you\u2019re essentially getting paid the same amount as your regular fee. But by going about it this way, you can improve your author ratings on platforms like Amazon or Barnes &amp; Noble. Rhett can attest to this technique, as it helped him get on the Amazon bestseller list and 800-CEO-Read bestseller list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like other products, you can also use your book as a lead magnet. The typical playbook is that you offer part of or the entire book in exchange for a prospect\u2019s email address. Depending on what you are selling, your book can generate an extremely attractive ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate lesson with alternative monetization strategies is that there are few rules. Creative or unconventional monetization strategies, in fact, can be some of the most exciting strategies when you are thinking of how to publish your book.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Power of Bestseller Lists\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, one great marketing tool for your new (or soon-to-be new) book is the bestseller list. Bestseller lists are so powerful because they provide social proof. They show prospective readers that there are many other people who are finding value in your book. Because of this, more people who may have been on the fence about your book will be more inclined to actually purchase it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of important bestseller lists. At the top of the mountain, there are the <\/span><i><span style=\"font-weight: 400;\">New York Times<\/span><\/i><span style=\"font-weight: 400;\"> bestseller lists for fiction and nonfiction. There are also Amazon bestseller lists for many different categories. And then, there are other lists that aren\u2019t as well known, yet can help you sell more books. For instance, <\/span><a href=\"https:\/\/www.porchlightbooks.com\/\"><span style=\"font-weight: 400;\">800-CEO-Read<\/span><\/a><span style=\"font-weight: 400;\"> is one of the largest business book distributors. They actually warehouse books, meaning that you\u2019re able to keep your books there and ship them out when a reader places an order. They also have a business bestseller list, which can be a great way to show off your book to a certain subset of readers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of Amazon, many authors work hard to get on Amazon bestseller lists. In fact, some people game the system with an influx of positive reviews. If you do this enough, you can actually get to the top of a particular category. That being said, gaming the system may harm you in the long run, as Amazon can take swift action if it discovers that you\u2019re gaming the bestseller list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like any other gauge of popularity, getting on any bestseller list is primarily about volume. You need to sell a lot of books. There\u2019s no way around it. You also have to sell that large number of books in a relatively short period of time. Ultimately, much of this is about <\/span><i><span style=\"font-weight: 400;\">pre-selling<\/span><\/i><span style=\"font-weight: 400;\">. A few months before your book is going to be released, spend some time trying to pre-sell it to different types of readers. This will help you increase the chances of ending up on your targeted bestseller list. However, if you don\u2019t get on your selected bestseller list, it\u2019s not the end of the world. You certainly can still achieve your book goals, whether they are financial or reputational goals.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Answering the Question of How to Publish a Book<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Writing, publishing, and marketing a book can seem daunting. There\u2019s plenty of work to be done and much of it rests on your shoulders. However, there\u2019s little better than actually seeing your book in the hands of your readers. There\u2019s not only personal satisfaction in scaling this steep mountain, but there\u2019s a greater sense of satisfaction. It\u2019s the fact that you are creating immense value in the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help make the book journey less arduous, I encourage you to follow Rhett\u2019s advice above. Having been through the book publishing process many times, Rhett can be a great model as you are working on your book. Even though there may be some bumps along the way, I encourage you to stick with it. Your hard work will definitely pay off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, I\u2019d also like to reiterate how Dubb can help you when you\u2019re thinking about how to publish a book. If you\u2019d like to learn more about how Dubb lets you leverage the power of video marketing, click <\/span><a href=\"http:\/\/www.dubb.com\/features\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. You can also click <\/span><a href=\"http:\/\/www.dubb.com\/register\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to register for a free trial of Dubb.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n<div align=\"center\"><a class=\"free-trial-btn\" href=\"https:\/\/dubb.com\/register?utm_source=blog&#038;utm_medium=blog-post&#038;utm_campaign=how-to-publish-book-advice-from-expert\" target=\"_blank\" rel=\"noopener\">GET A FREE ACCOUNT ON DUBB<\/a><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GET A FREE ACCOUNT ON DUBB<\/p>\n","protected":false},"author":1,"featured_media":7226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128,237,104,129,151],"tags":[576,794,795,792,791,182,4,793,70,30,32],"class_list":["post-7225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-business-growth","category-sales","category-tips","category-video-marketing","tag-best-pactices","tag-book-marketing","tag-book-publishing","tag-book-sales","tag-books","tag-business-advice","tag-dubb","tag-how-to-publish-a-book","tag-sales","tag-video","tag-video-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Publish a Book: Advice From an Expert<\/title>\n<meta name=\"description\" content=\"Are you wondering how to publish a book? 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